visitoslos digital content strategy 23.10.15
TRANSCRIPT
VisitOSLOs digital content strategy-It’s all about the digital footprint
BI, Oslo 23.10 2015
Katrine Mosfjeld, Director of Media & Campaigns, VisitOSLO, @KMosfjeld
www.visitoslo.com
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing
After the evaluation process, these choices
will lead the way for VisitOSLO
www.visitoslo.com
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing
After the evaluation process, these choices
will lead the way for VisitOSLO
www.visitoslo.com
1. Oslo is more important than VisitOSLO
2. We need the same goals as the industry Turnover
3. It’s important to activate the people of Oslo
4. Boost events in the city
5. VisitOSLO must take a pioneer role in digital marketing
After the evaluation process, these choices
will lead the way for VisitOSLO
www.visitoslo.com
2005
2013
www.visitoslo.com
…It’s all about
conquer these
screens with good
Oslo content!
Oslos Digital Footprint-Whats that all about?
Oslos digital footprint –
KPIs
1. Actions from VisitOSLOs followers
2. Content created by others
3. Exposures of VisitOSLOs own content
1. Actions from our own followers
2. Content created by others
#diggeroslo– crowdsourcing inspiration for new design
www.visitoslo.com
Campaign: TripAdvisor
Hosting internationalmedia
And even boosting an occational blogpost or articlewith traffic
Using the newcontent in ownedchannels
3. Exposures of VisitOSLOs own content
Main content:
Products
News, articles and sections & other productbundelings
6 languages
www.visitoslo.com
Usability increases exposures of our owncontent
Listings as inspirationsand triggers.
Responsive websiteIncreased traffic from Google organic, increased exposures per mobile user.
What’s on!
Service innovation also increases exposuresof our own content
www.visitoslo.com
New event list withticket informationcreated with info from API from Ticketmaster,Billettportalen & TicketCo
Oslo -OfficialCity App
Partner API displaying our product informationto their audience
www.visitoslo.com
VisitOSLO just opened the API to our productdatabase
The idea boost the different Oslo services in their own digital space, towards theircustomers
Nettavisen first withevent calendar
Aftenposten.no plan to implement fall 2015
There will be a Hackaton on our data this fall -Students from BI and Westerdahl ACT
An agency is working with a concept for an unknown customer.
And who will be the first to make somethingbetter than our own sites and apps?
Open API disrupts ordinary business modelsBut increases Oslos digital footprint
And prepares us for the next web
Oslo’s digital footprint –
May-Sept 15 vs 14.
1. Actions from VisitOSLOs followers:
660 010. + 60%
2. Content created by others:
169 894. + 82,1%
3. Exposures of VisitOSLOs own content:
12 298 929. + 31,2%
Blogg.visitoslo.comvisitoslo.com/bransjeweb
