visitsweden creative solution proposal
DESCRIPTION
The concept behind the award winning site visitsweden.com, produced by cloudnine.seTRANSCRIPT
Visit Sweden
Creative solution proposal2007-10-22
Where we are today*
*2007-10-22
We will not create new content The information stays the same (except for the community)
The inspirational content is scatteredHow can we use this great content better?
The action points are not in focusLet’s always point the visitor forward
The navigation is one dimensionalMore ways to access (the right) content. Avoid dead ends.
This is Visit Sweden todayClearly separated parts
So...
The information is separated from the inspiration which is separated from the action which is hard to find through the navigation.
We asked ourselves:
What can we do about it?
Can information be inspirational?
Can navigation be informative?
Can information be a means of navigation?
Can navigation lead to action?
Can the action be informative?
Can navigation even be inspirational?
Or informative?
Can...
Well, we say YES
Let’s merge the parts
Today
Let’s merge the parts
Today Tomorrow
What does this mean?
Well, we decided to do a reality check. Or two actually.
How do we merge the parts:
In how we welcome the visitor
In how the site works
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See the final result atvisitsweden.com
Produced by cloudnine.se