visual communication
TRANSCRIPT
DIFFERENT KINDS OF COMUNICATION
• Using words• Music or sound• Touch• Visual
VISUAL COMUNICATION
• A visual language is a system of communication using visual elements
• But, what is a visual element?• There are different kinds of visual elements:
maps, symbols, signs, signals ,logos, gesture, images, drawings, photography,…..
PURPOSE AND FUNCTION OF IMAGES
Informative images describe about objects. Maps or a graphComunicative images to tell people about a product. Expressive images comunicate feelings, emotions and personals beliefsAesthetic images more priority to the beauty
VISUAL PERCEPTION• Is the capture of stimuli through our shigt and
nervous system. We receive ligth impulses with our eyes which are transformed into images in our brain.
• Thanks to visual images, we can understand a variety of messages and information
PRINCIPLES OF VISUAL PERCEPTION
• The members of the Gestalt psychology school in Germany created a series of principles on how human perception is organised to help us to understand forms in a global way:
1-Relationship between figure and background.2-Law of good form
1-Relationship between figure and background
The principle says that we can visualise the figure and background at the same time.In the process . In the process of perception, we usually focus on the figure before looking at the background
2-Law of good form
• The process of perception always looks for the simplest or most consistent form of organisation, and reduce possible ambiguities or distorsions
Imágenes de distorsion y efectos opticos
IMAGES• An image is the
visible appearance of a person, object or thing, represented by an expressive form of art
ICONICITY AND ABSTRACTION• The iconicity of an image means how similar
the image is to the object represented.• Abstraction represents something in a
different way to reality.
DIFFERENT KIND OF IMAGES
• Still images. Photographs, painting, drawings,…• Moving images. Television, film, digital
animation, multimedia• Artistic (Realistic, abstact, surrealitistic,
symbolic,…• Graphic desing. Logos, signals,….• Digital images. Creates on a computer• Publicity and advertising
Still images:comics
Photograph
Photography
Moving images
Artistcic images: surrealistic images
Realistic painting
Abstract painting
Fantastic images
Visual trick
Graphic desing: signals
signs or symbols
peace symbol
Digital images
Publicity and Advertising
• Advertising seeks to comunicate a message to a large number of people using the mass media (press, tv,….)
• Advertising is a message to persuade consumers and users to demand a particular product or service
MASS MEDIA
• Advanced industrial societies have develop means of comunication. Internet, TV, radio, magazines,..
• Many advertisements are made for sound (audio) and image (visual).Spots
• Others only with images and text (graphic or photography)
Advertisments
• Are messages used to inform, influence or convince.
• The information is manipulated to provoke to call the atention of the consumer
• Not all information is true
Diference between an artistic image and a publicity image
PREVENTION CAMPAIGN
AGAINTS VIOLENCE OR ABUSE