4 steps to GOODVisual Communication

1 - Insight collectionWays of helping someone

(Solve a problem, Provide a Basic Need, Make them Happy)

1955: Designing for People

Make people feel safer, comfortable, eager to purchase, efficient or/and happier

1988 - Samptha Bank brought consumer oriented banking to Colombo

Select your images wisely

Is it familiar, friendly, safe, fun or serious?

Take the time to understand your audience

2 - TestingRapid Prototyping

These dark grey can be easier on the eyes than 100% black.

reflectingvancouver.wordpress.com

“Start a conversation”

3 - Craftingcomposition and layout

photo: Dihan de Silva

photo: Dihan de Silva

photo: Dihan de Silva

Telling a story (focal point), Non-verbal ways of communicating; colour, shape, form, texture

Who is the hero on the page; eliminate anything that does not support your hero.

Balraj ChanaInterface Designer

Balraj ChanaInterface Designer

Fred NerbyInterface Designer

SaraivaRafael

National Book+Kaputa

4 - Design Assesment LoopMessage > Platform > Execution >

MessageConcept or Story

ExecutionCrafting and Composition

PlatformDistribution or Vehicle

Direct your visuals around the user and the message

you wish to communicate...