visual communications in business and pr
DESCRIPTION
This is a short presentation on visual communication, which I delivered as a guest lecture at AUT University on October 6th 2014.TRANSCRIPT
Visual communication in public relations
AUT guest lecturer: Mikela Dennison (MCS)
Hi, nice to meet you
The Clarity Business
Master of Communications (First Class)
bFM, Homebrew, Core, Cassette, PRiNZ, AUT
Twitter: @mikelaPR
IG & Pinterest: mikelaprnz
Blog: Shape The Message
What we'll cover today
Visuals today
Infographics
Annual reports
Newsletters
Corporate publications
Social media
PR's role in project managing and expectations
Human instinctWe draw before we write
So, why visual? We recognise and process images faster than text
Different and new images keep your content fresh (and get people exploring)
Visual elements, when combined, keep people interested and the eye moving
Annual Reports
Visual ARsWarby Parker's 2012 AR was retweeted 2000 times and they had three days of their highest sales ever
Not just your financial reporting
Opportunity to showcase your people, stories, successes and milestones
Create a value-add approach i.e. data pullout
Infographics
Information graphics
Turn complex data and process into interesting visuals
Higher search engine rankings and click throughs
Use as a selling or advocacy tool
Newsletters
Photos still matter
Worth a thousand words
Images can make or break a story
Working with media = photos are a must
Headshots, products, concepts, properties
Let's get social
Working with media and visuals
Your role as a PR pro
PR is central to the design process
Message and concept
Project management
Client expectations
Content creation
Distribution and maximising reach
Some tips
Work with a range of graphic designers, photographers, web devs
Make sure your client understands timeframes, costs and outcomes
Allow time for sign offs, edits, printing and distribution
Useful extra reading
Warby Parker Annual Report 2013: http://blog.columnfivemedia.com/12-visual-content-lessons-from-warby-parkers-annual-report/
10 visual annual reports: https://zapier.com/blog/online-annual-reports/