visual guide to facebook advertising creative & copy specifications
DESCRIPTION
Ampush's updated Visual Guide to Facebook Advertising Creative Specifications reflects the latest adjustments to creative and copy length recommendations from Facebook in an easy to read infographic format.TRANSCRIPT
Ampush is an advertising technology company that helps brands and direct response advertisers achieve measurable business results on mobile-first native
platforms such as Facebook and Twitter. Our AMP 2.0 marketing software takes the complexity out of native platform advertising by combining programmatic
media optimization tools with rich audience data and end-to-end measurement solutions to deliver ad performance at scale. Ampush is a top Facebook Ads
Strategic Preferred Marketing Developer (sPMD) and Twitter Marketing Platform Partner (MPP) powering fully-managed solutions for brands and direct response
advertisers across travel, e-commerce, financial services, entertainment, and CPG. Ampush is based in San Francisco with offices in Chicago and New York.
San Francisco | Chicago | New York
www.ampush.com | [email protected]
1.877.AMPUSH.1
‘Like’ AdEncourage people to ‘Like’ a Page
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with the creat
across their adv
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the best ad p
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with the creat
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across their advertisFacebook has
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reference gu
campaign managers with
Facebook has
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Facebook has
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across their adv
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the best ad p
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across their adv
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Facebook has
o achieve simplicity
with the creat
across their advertis
with the creat
across their advertis
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1200 x 450 2.7:1
1200 x 450 2.7:1
Title:
Text:
25 characters
500 characters
Title:
Text:
25 characters
110 characters
Text:90 characters
Event AdDrive event responses
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Duis nec erat sed
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id posuere dolor
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with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
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the best ad p
across their advertis
with the creat
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the best ad p
across their advertis
with the creat
across their adv
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the best ad p
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with the creat
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the best ad p
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the best ad p
across their advertis
across their advertis
with the creat
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertisFacebook has
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reference gu
campaign managers with
Facebook has
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Facebook has
Facebook has
o achieve simplicity
o achieve simplicity
o achieve simplicity
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
Facebook has
o achieve simplicity
with the creat
across their advertis
with the creat
across their advertis
94x2542.7:1
1200 x 450 2.7:1
1200 x 450 2.7:1
Text:500 charactersText:
110 characters Address:1 line
Day/Time:1 line
Title1 line
Text:90 characters
O�er AdDrive people to your physical store
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et eu massa. neque laoreet suscipit.et eu
massa. neque laoreet suscipit.
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n sed ed Aenean
Aenean sed ed
Lorem ipsum dolor
a interdum odio
consectetur elit.
Curabitur mollis
Donec metus urna
Duis nec erat sed
hendrerit sapien
id posuere dolor
Stephen Young
gravida nullaeu massa
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luctus neque interdum.
Vestibulum justo
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vehicula lacus.
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id, vehicula et ante.
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with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
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the best ad p
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with the creat
across their advertis
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across their advertis
with the creat
across their advertis
with the creat
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertisFacebook has
o achieve simplicity
reference gu
campaign managers with
Facebook has
o achieve simplicity
Facebook has
Facebook has
o achieve simplicity
o achieve simplicity
o achieve simplicity
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
Facebook has
o achieve simplicity with the creat
across their adv
for brands in or
the best ad p
across their advertis
133x2541.91:1
1200 x 6271.91:1
1200 x 6271.91:1
O�er Title:
Text:
25 characters
90 characters
O�er Title:
Text:
25 characters
90 characters
Text:90 characters
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Aenean sed ed
Duis nec erat sed erat interdum faucibus eg
et eu massa. neque laoreet suscipit.et eu
massa. neque laoreet suscipit.
Aenean sed edAenean sed ed Aeneanne n
n sed ed Aenean
Aenean sed ed
Lorem ipsum dolor
a interdum odio
consectetur elit.
Curabitur mollis
Donec metus urna
Duis nec erat sed
hendrerit sapien
id posuere dolor
Stephen Young
gravida nullaeu massa
Aenean sed
Duis nec erat sed erat interdum
Donec sollicitudi
luctus neque interdum.
Vestibulum justo
Donec metus urna,
blandit eu, consequat
vehicula lacus.
Nam varius auctor
laoreet non molestie
id, vehicula et ante.
Praesent suscipit
hendrerit fringilla in
nec risus.
fames ac turpis egestas
sociis natoque penatibus et magnis
Aenean sed
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with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their advertis
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with the creat
across their advertis
with the creat
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertisFacebook has
o achieve simplicity
reference gu
campaign managers with
Facebook has
o achieve simplicity
Facebook has
Facebook has
o achieve simplicity
o achieve simplicity
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
Facebook has
o achieve simplicity with the creat
across their adv
for brands in or
the best ad p
across their advertis
143x25416:9
1200 x 67516:9
1200 x 67516:9
Page Post Video AdHighlight a video to drive awareness and engagement
Video specs: 1080 resolution – .mov file – less than 1GB
Text:500 characters
Text:90 characters
Text:110 characters
Page Post Link AdHighlight a link to drive clicks to a website
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Duis nec erat sed erat interdum faucibus eg
et eu massa. neque laoreet suscipit.et eu
massa. neque laoreet suscipit.
Aenean sed edAenean sed ed Aeneanne n
n sed ed Aenean
Aenean sed ed
Lorem ipsum dolor
a interdum odio
consectetur elit.
Curabitur mollis
Donec metus urna
Duis nec erat sed
hendrerit sapien
id posuere dolor
Stephen Young
gravida nullaeu massa
Aenean sed
Duis nec erat sed erat interdum
Donec sollicitudi
luctus neque interdum.
Vestibulum justo
Donec metus urna,
blandit eu, consequat
vehicula lacus.
Nam varius auctor
laoreet non molestie
id, vehicula et ante.
Praesent suscipit
hendrerit fringilla in
nec risus.
fames ac turpis egestas
sociis natoque penatibus et magnis
Aenean sed
Duis nec erat sed erat interdum
INSTALL INSTALL INSTALL
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Aenean sedUpdates
Duis nec erat sed erat
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their advertis
with the creat
across their advertis
with the creat
across their advertis
across their adv
for brands in or
the best ad p
with the creat
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertisFacebook has
o achieve simplicity
reference gu
campaign managers with
Facebook has
o achieve simplicity
Facebook has
Facebook has
o achieve simplicity
o achieve simplicity
o achieve simplicity
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
Facebook has
o achieve simplicity with the creat
across their adv
for brands in or
the best ad p
across their advertis
133x2541.91:1
1200 x 6271.91:1
1200 x 6271.91:1
Text:500 charactersDescription:
2-3 linesDomain Link:
1 lines
Title:1-2 lines
Text:90 characters
Text:110 characters
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Aenean sed ed
Duis nec erat sed erat interdum faucibus eg
et eu massa. neque laoreet suscipit.et eu
massa. neque laoreet suscipit.
Aenean sed edAenean sed ed Aeneanne n
n sed ed Aenean
Aenean sed ed
Lorem ipsum dolor
a interdum odio
consectetur elit.
Curabitur mollis
Donec metus urna
Duis nec erat sed
hendrerit sapien
id posuere dolor
Stephen Young
gravida nullaeu massa
Aenean sed
Duis nec erat sed erat interdum
Donec sollicitudi
luctus neque interdum.
Vestibulum justo
Donec metus urna,
blandit eu, consequat
vehicula lacus.
Nam varius auctor
laoreet non molestie
id, vehicula et ante.
Praesent suscipit
hendrerit fringilla in
nec risus.
fames ac turpis egestas
sociis natoque penatibus et magnis
Aenean sed tortor est, sed fermentum Duis nec
eget eu massa. neque laoreet suscipit. odio. Pr
id posuere dolor sollicitudin feugiat. Duis ne
eget eu massa. neque laoreet suscipit.
eget eu massa. neque laoreet suscipit.
INSTALL INSTALL INSTALL
with the creat
the best ad p
across their advertis
with the creat
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their advertisFacebook has
o achieve simplicity
reference gu
campaign managers with
Facebook has
o achieve simplicity
Facebook has
Facebook has
o achieve simplicity
o achieve simplicity
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
Facebook has
o achieve simplicity with the creat
across their adv
for brands in or
the best ad p
across their advertis
133x2541.91:1
1200x
1200
Text:500 characters
Text:90 characters
1:1 1:1
Text:110 characters
1200x
1200
Page Post Photo AdHighlight an image to drive awareness and engagement
Video specs: 55 MB max – 15 seconds – .mp4 file
Mobile App AdDrive people to install and engage with a mobile app
Desktop App AdDrive people to install and engage
with a desktop app
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their advertis
with the creat
across their advertis
with the creat
across their adv
for brands in or
across their advertis
with the creat
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertisFacebook has
o achieve simplicity
reference gu
campaign managers with
Facebook has
o achieve simplicity
Facebook has
Facebook has
o achieve simplicity
o achieve simplicity
with the creat
across their adv
for brands in or
the best ad p
across their advertis
with the creat
across their adv
for brands in or
the best ad p
across their advertis
Facebook has
o achieve simplicity with the creat
across their adv
for brands in or
the best ad p
across their advertis
133x2541.91:1
1200 x 6271.91:1
Aenean sed ed
Aenean sed ed
Duis nec erat sed erat interdum faucibus eg
et eu massa. neque laoreet suscipit.et eu
massa. neque laoreet suscipit.
Aenean sed edAenean sed ed Aeneanne n
n sed ed Aenean
Aenean sed ed
Lorem ipsum dolor
a interdum odio
consectetur elit.
Curabitur mollis
Donec metus urna
Duis nec erat sed
hendrerit sapien
id posuere dolor
Stephen Young
gravida nullaeu massa
Aenean sed
Duis nec erat sed erat interdum
Donec sollicitudi
luctus neque interdum.
Vestibulum justo
Donec metus urna,
blandit eu, consequat
vehicula lacus.
Nam varius auctor
laoreet non molestie
id, vehicula et ante.
Praesent suscipit
hendrerit fringilla in
nec risus.
fames ac turpis egestas
sociis natoque penatibus et magnis
Aenean sed tortor est, sed fermentum Duis nec
eget eu massa. neque laoreet suscipit. odio. Pr
id posuere dolor sollicitudin feugiat. Duis ne
eget eu massa. neque laoreet suscipit.
INSTALL NOW
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Duis nec erat sed erat interdum
1200 x 6271.91:1
Text:
App Name:
90 characters
25 characters
Text:
App Name:
90 characters
32 characters
Text:90 characters
A VISUAL GUIDE TOFACEBOOK ADVERTISINGCREATIVE SPECIFICATIONS