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Visual Identity Guidelines: 2011 update

Table Of Contents

IEEE-SA Overview

Our Value Proposition

Our Visual Identity

Our Logotype

Horizontal Logotype

Stacked Logotype

Scaling and Adding bleed

Clearspace & Minimum Size

Using the Horizontal logotype

Using the stacked logotype

The IEEE-SA wordmark

Misuse of the IEEE-SA logotype

IEEE-SA and IEEE logo realtionship

Typography

Color

Photography

Usage Examples

Co-marketing

Available Logo Files and Templates

2

3

4

5

6

7

8

9

10

11

13

14

14

16

16-17

18-22

23-30

31

32

IEEE-SA Visual Identity Guidelines1

From a communications perspective, the connection between IEEE and the IEEE Standards Association is expressed through the shared visual identity system. IEEE has developed a robust identity system and IEEE-SA leverages elements of this system, creating a visual link to IEEE while building a strong IEEE-SA visual presence.

We achieve this through the use of shared fonts, IEEE Blue, the IEEE Bright Colors, and a strong photography style.

This document is an update to the 2009 IEEE-SA Visual Identity Guidelines. In it, we describe the IEEE Standards Association visual identity system in detail through both instruction and example. In this update we have simplified some of the instruction and added a stacked version of the IEEE-SA logotype to add more flexibility to the identity system, and in doing so, have updated the gradient and templates.

Overview

The IEEE Standards Association (IEEE-SA) is a major contributor to IEEE, the world’s largest technical professional society.

The IEEE-SA’s vision to is to be recognized as a preferred global provider of high-quality, market-relevant technology standards and of services that promote their universal adoption. By nurturing, developing and advancing new technology standards in the marketplace through its consensus-building programs and environment, the IEEE-SA supports the IEEE’s core purpose of fostering technological innovation and excellence for the benefit of humanity.

The IEEE Standards Association’s mission is to enable and promote the collaborative application of technical knowledge to advance economic and social well-being. This helps promote the IEEE vision of being essential to the global technical community and to technical professionals everywhere, and of being universally recognized for the contributions of technology and of technical professionals in improving global conditions.


Value Proposition

Magnifying the Impact of Technology

IEEE-SA magnifies the transformational impact of technology on businesses and society as a whole by nurturing, developing, and promoting standards for new technologies.

Our active portfolio of over 1,400 standards and projects has created billions of dollars in revenue for companies of all sizes, all across the globe. Our work has also improved the quality of life for countless communities and individuals worldwide.

All this is possible because of the technical expertise and diversity of our 20,000 plus participants from over 160 countries. Together, through our collective knowledge, commitment, and passion, we are transforming the world.


Our Visual Identity

A strong identity is one of the most powerful marketing tools an organization can deploy.

Our visual identity is essential to the recognition and strength of both the IEEE Standards Association brand and the IEEE organization as a whole. Consistently applying our identity across all communications will help ensure this. It is designed to be simple and easy to use.

The IEEE-SA visual identity leverages several of the core elements of the IEEE visual identity system. Our logotype is the IEEE Standards Association name in Formata Medium, an IEEE typeface. We also use the Formata font family as our primary communications typeface. We use IEEE Blue with the Bright Colors from the IEEE visual identity system in combination with a distinct approach to imagery.

So, what do we need you to do?Fully understand every aspect of our IEEE-SA value proposition. Use the message points in the value proposition as the foundation for your communications. Demonstrate the unity and strength of the IEEE-SA brand by following the visual identity system. Ensure that the depth of our knowledge, commitment, and passion comes across loud and clear in all IEEE Standards Association communications.

FormataVerdana

Typeface

Logotype

Color Palette

Photography


NEW: Optimized gradientNEW: Stacked version


Our Logotype

The IEEE-SA logotype represents the strength and unity of the IEEE-SA

brand. It is simple, straight-forward, and strong, while creating a visual

link back to IEEE.

The IEEE-SA logotype is comprised of the IEEE-SA wordmark, the IEEE

logo and contained within the bar graphic.

There are three versions of the IEEE-SA logotype:

1. Horizontal Long : This version is used on primarily horizontal

applications such as PowerPoint slides or landscape format brochures.

2. Horizontal Short. This version is used on primarily vertical

applications, or horizontal applications where there is a need for a larger

version of the IEEE-SA logotype.

3: Stacked version. This version is used on smaller vertical

applications such as bookmarks, or on applications where there is a

need for a larger version of the IEEE-SA logotype. The stacked logo can

also be used on applications where there is the IEEE-SA logotype

cannot ‘bleed’ and is required to ‘float’.

The IEEE-SA logotype is available in full color, black and white and blue.

See pages 6-13 for more information.

1. Horizontal Long

The IEEE-SA wordmark The bar graphic

The IEEE-SA logotype

The IEEE logo

2. Horizontal Short

3. Stacked version


Horizontal Logotype

Horizontal Logotype – Print and ScreenPlease follow the designated color specifications for both printed

materials and screen applications such as PowerPoint or web sites and

always use the proper artwork. Specifications for the bar graphic in four

color (CMYK). Pantone® spot colors, Standard RGB and hexadecimal

(web-safe equivalent colors) are illustrated to the left. There is also a

grayscale version available for black and white printing.

There are two available versions of the horizontal logotype – a long

version and a short version. Electronic artwork files are available both

with, and without the IEEE logo in the bar.

• Never recreate the logotype – use only electronic art files provided.

Instructions are provided below on how to add bleed to the bar and

how to scale it in the correct way are described on page 8.

The minimum size of the IEEE logo is 1” wide.* This ensures that it can be properly reproduced and is legible in all applications. At smaller sizes, where the IEEE-SA logotype will be at a size where the IEEE logo is below 1“ wide, use the version of the IEEE-SA logotype without the IEEE logo and place the IEEE logo on the same page at no less than 1” wide.

*The IEEE logo is the kite symbol and the wordmark combined.

1. Horizontal Long logotype

Print colors Screen colors

2. Horizontal Short logotype

R0 G102 B161

R0 G159 B218

R212 G238 B243 Pantone 656 PC

Pantone 3015 PC

Process Cyan

4-color process

Grayscale

Black

Two spot colors

Single color (IEEE Blue)

4-color process

Grayscale

Black

Two spot colors



Stacked Logotype

The stacked IEEE-SA logotype is for limited use. The preferred logotype is always the horizontal versions. The stacked logotype is used where space is an issue, for example of premiums or small size applications.

Stacked Logotype – Print and ScreenPlease follow the designated color specifications for both printed

materials and screen applications such as PowerPoint or web sites.

Specifications for the bar graphic in four color (CMYK). Pantone® spot

colors, Standard RGB and hexadecimal (web-safe equivalent colors) are

illustrated to the left.

There is one version of the horizontal logotype:


Instructions are provided below on how to add bleed to the bar and

how to scale it in the correct way are described on page 8.

The minimum size of the IEEE logo is 1” wide.* This ensures that it can be properly reproduced and is legible in all applications. At smaller sizes, where the IEEE-SA logotype will be at a size where the IEEE logo is below 1“ wide, use the version of the IEEE-SA logotype without the IEEE logo and place the IEEE logo on the same page at no less than 1” wide.

*The IEEE logo is the kite symbol and the wordmark combined.

3. Stacked version

Print colors Screen colors

R0 G102 B161

R0 G159 B218

R212 G238 B243 Pantone 656 PC

Pantone 3015 PC

Process Cyan

4-color process

Grayscale

Black

Two spot colors



Scaling and addingbleed to the Logotype

Using the bar artwork in Adobe Creative Suite:

Stretching bars horizontallyTo stretch mesh horizontally, select the Direct Selection Tool (white

arrow in the Tools window). With that arrow tool select the two anchor

points at the edge of the bar (shown left). As that segment is painted

with the same values on both sides it the bar can be elongated to

accommodate any required bleed on print applications.

Scaling barsBefore scaling the bars, please “Hide Bounding Box” under “View”

(shift-command-B). You can only scale uniformly (Horizontal and

vertical scaling must be the same at all times).

Clearspace andminimum sizeClearspaceThe minimum clearspace around the logotype is illustrated to the left.

As the IEEE-SA logotype will appear most often bleeding off the left and

right sides of a communication, the clearspace top and bottom is the

most critical.

This clearspace requirement is simple – there must be at least “1x” of

clearspace around the IEEE-SA logotype, with “x” being measured by the

height of the letter “E” in the IEEE logotype.

In addition to having the appropriate amount of clearspace, the logotype

should be free of any competing graphics, text or imagery that will

impede legibility and recognition.

Minimum SizeThe minimum size of the IEEE-SA logotype is determined by the IEEE

logo. The minimum size of the IEEE logo is 1” wide. This ensures that it

can be properly reproduced, and will be legible in all applications.

The examples left, viewed at 100%, are the minimum sizes of the long,

short and stacked IEEE-SA logotypes.

At smaller sizes, simply remove the IEEE logo from the IEEE-SA logotype and position it on the same page at no less than 1” wide.


Stacked logotype Minimum size: 1.25" high

Horizontal short logotype minimum size: Long 6" wide

Horizontal long logotype minimum size: Long 8.5" wide

Using theHorizontal LogotypeThere are two horizontal versions of the IEEE-SA logotype, a long one

and a short one. If you use the short version, both the IEEE-SA

wordmark and the IEEE logo will be bigger than if you are using the

long version.

Logotype/Bar Graphic PlacementThe logotype should be placed on the upper fifth of a landscape

document (Example 1), and the upper eighth of a portrait document

(Example 2). There are occasional exceptions to this rule, for example

on our PowerPoint template (Example 4).

When using the logotype on nonstandard sized materials or

co-marketing materials, e.g. billboards or promotional items, you will

have the option to keep the IEEE logo in the bar or move it elsewhere

on the page - as long as it appears above the minimum size of 1” wide.

(Example 3).

The bar graphic should not be used on its own - it should always

contain the IEEE-SA logotype. There will be occasional instances where

the bar will be cropped differently, for example on a CD or DVD

(Example 5).

Never create the IEEE-SA logotype - use only electronic art files and

templates provided.

Broadband over PowerlinesConference

Las Vegas Convention CenterDecember 5-7

Standards Developing Group

NANOTECHNOLOGY

IEEE STANDARDS ASSOCIATION

Our Membership:Who are they? Where are they?

Yan Zeng IEEE-SA Research Manager

1. Using the horizontal long logotype in a landscape format.

3. Using the horizontal long logotype without the IEEE logo in the bar graphic.

4. Using the horizontal long logotype with the IEEE logo in the bar graphic.

5. CD/DVD

2. Using the horizontal short logotype in a portrait format.

top eighth

top fifth

Nuclear Power Engineering and Technology

STDVU198978-0-7381-5342-1

Copyright© 2008 IEEEAll rights reserved

STANDARDS ARTICLES LINKS


Using theStacked Logotype

There is one stacked version of the IEEE-SA logotype, added to our

visual identity system to add flexibility. It is particularly useful when a

larger presence for the IEEE-SA logotype is required.

The examples on the left show the flexibility of the stacked logotype.

The basic rules however still apply:

• It should contain the IEEE logo whenever possible.

• Never recreate the logotype – use only electronic art files provided

• The logotype should be placed within the the upper fifth an

application.

• When using the logotype/bar graphic in nonstandard sized materials

or co-marketing materials, e.g. billboards or promotional items, you

will have the option to keep the IEEE logo in the bar or move it

elsewhere on the page - as long as it appears above the minimum

size of 1” wide.

• The bar graphic should not be used on its own - it should always

contain the IEEE-SA logotype. There will be occasional instances

where the bar will be cropped differently, for example on a CD.


There may be instances – particularly with premiums, where there is no bleed option. In these rare cases it is acceptable to have the blue bar float in the available space.

Additional example shown on page 14.

Using the IEEE wordmark

Occasionally there will be situations where we will require the IEEE-SA

wordmark be used separately from the logotype and bar graphic. Such

examples are, event shirts, or certain print pieces such as faxes, where

the bar may not translate well and appear as black box.

These situations will be rare and should only be a last resort. The full

IEEE-SA logotype should be used whenever possible.

The logotype should only be used in IEEE blue or black. If you can

reverse it out in white, or there is grayscale (tone), or four color printing

available, the full IEEE-SA logotype should be used.

When using the IEEE-SA wordmark on its own, the rules regarding the

the IEEE Master brand remain the same with some additions:


• The IEEE logo must appear on all IEEE-SA materials at least at

minimum size of 1” wide. In an IEEE-SA driven communication,

the IEEE logo should never be more than 150% the height of the

the IEEE-SA wordmark.

• Both the IEEE-SA wordmark and the IEEE logo must appear in the

same color - either both Blue or both black.


The IEEE-SA logotype should only be used in IEEE Blue or Black.

The example above show the minimum and maximum sizes of the IEEE logo in relation to the IEEE-SA wordmark in an IEEE-SA driven communication. Different rules may apply if it is an IEEE communication.

Minimum size:The minimum size that the IEEE-SA logotype should appear is .125” high.

.125”

Minimum size of 1” wide

Maximum size of 150% theheight of the IEEE-SA wordmark

Logotype misuses

There are many ways to misuse the IEEE-SA logotype.

The examples on this page show some typical ways the logo has bee

misused. However by simply following these guidelines and using only

the electronic art files provided, these kinds of misuses can be avoided.

DO NOT change the size proportion of logotype/bar

DO NOT use low contrast color for the logotype. When used in the bar, the logotype only appears in white.

DO NOT abbreviate the logotype

DO NOT place the logotype in a low visibility or awkward position within the bar graphic

DO NOT alter the shape of the bar graphic

DO NOT extend or alter the bar graphic

DO NOT combine elements of the IEEE-SA logotypes to create new logos or graphic devices.

DO NOT use the bar graphic as devicefor containing headlines or graphics.

DO NOT alter the size relationshipsbetween the component parts of the IEEE-SA logotype.

DO NOT alter the gradient colors

DO NOT shorten or alter the bar graphic gradients (use only downloaded art for smaller width applications)


DO NOT create new logos with the component parts of the IEEE-SA logotype or identity

DO NOT create new versions of the IEEE-SA logotype.

Introducing a new standard

CONFERENCE 2011

IEEE-SA Logotype and the IEEE logo

This page outlines the simple rules regarding IEEE-SA logotype and the

and the IEEE logo.

When placing the IEEE-SA and IEEE Master brand together on a

communications piece, there needs to be a standard size relationship

in order to maintain a consistency on materials and to ensure visibility

for both brands. The easiest way to do this is to use the artwork and

templates provided. Combining these with the simple rule that the

minimum size of the IEEE logo is one inch wide, and you cannot

go wrong.

There maybe situations where the IEEE logo is below one inch wide in

the IEEE-SA logotype – In these situations, simply place the IEEE logo

on the same page as the IEEE-SA logotype, no smaller than one inch

wide, but no larger than 150% of the height of the IEEE-SA wordmark

as described on page 12.

There may be other instances – particularly with premiums, where there

is no bleed option. In these rare cases it is acceptable to have the blue

bar float in the available space.


2010 Board of Governors

Typography

The way we use typography will define the look-and-feel, personality,

and perception of IEEE-SA communications. The approved typefaces

must be used in a consistent manner to build and guarantee brand

recognition. The Formata type family is the primary typeface and should

be used on all communications. This includes online usage where

possible – headers, static graphics, etc.

This typeface is available in many weights and styles that enable

you to create distinctions and hierarchies of information across all

communications. Formata has a uniform, open, and modern design

that ensures great legibility without being static and formal.

For internal documents created in Microsoft Office applications,

or for instances where Formata is not available, Verdana or Arial

should be used. These fonts are installed on all PCs.

Formata can be purchased from Fonts.com.

Formata - The IEEE Sans Serif TypefaceLight

ABCDEFGHIJKLMNOPQRSTUVWabcdefghijklmnopqrstuvwxyz

Regular


Medium


Bold


Light Condensed


Condensed


Medium Condensed


Bold Condensed

ABCDEFGHIJKLMNOPQRSTUVW

Light Italic


Regular Italic


Medium Italic


Bold Italic


Light Condensed Italic


Condensed Italic


Medium Condensed Italic


Bold Condensed Italic

ABCDEFGHIJKLMNOPQRSTUVW


PANTO

NE 301

5

PANTO

NE PROCE

SS C

YAN

PANTO

NE 348

PANTO

NE 368

PANTO

NE 261

2

PANTO

NE 200

PANTO

NE 158

PANTO

NE 123

Color


Color is a key component of the IEEE Standards Association visual identity system. The IEEE Standards Association uses the Bright Colors designated in the IEEE visual identity system.

These colors reflect the transformation and change that standards help bring about – the bright new day and future that our standards enable across thousands of companies and products, all over the world.

Color

The eight colors on this page, plus white and black, are the IEEE

Standards Association color palette. These are the ‘Bright Colors’ from

the IEEE visual identity. They reflect a vibrant and forward thinking

organization and represent the impact our standards have on the

world at large.

When appropriate, tints of these colors may be used, but the preference

is to use the full strength of the colors where possible. As described on

pages 19-22, the IEEE-SA photography style leverages these colors.

Color Palette SpecificationsUse CMYK colors when 4-color printing is available. Use Pantone colors

when printing with more than four colors or fewer than three colors.

Use RGB colors for screen-based applications, such as PowerPoint

presentations, HTML emails, and television monitors. Use hexadecimal

colors when creating web sites and any related applications, such as

banner advertisements.

PANTONE 3015 - IEEE BLUECMYK: C100 M31 Y5 K20RGB: R0 G102 B161HEX: #006699

PANTONE PROCESS CYANCMYK: C100 M0 Y0 K0RGB: R0 G159 B218HEX: #009FDA

PANTONE 200CMYK: C0 M100 Y66 K12RGB: R204 G18 B57HEX: #CC0033

PANTONE 158CMYK: C0 M64 Y95 K0RGB: R227 G114 B34HEX: #E37222

PANTONE 123CMYK: C0 M21 Y88 K0RGB: R253 G200 B47HEX: #FFCC33

PANTONE 2612CMYK: C70 M100 Y0 K5RGB: R107 G31 B124HEX: #6B1F73

PANTONE 348CMYK: C100 M4 Y87 K18RGB: R0 G133 B66HEX: #008542

PANTONE 368CMYK: C63 M0 Y97 K0RGB: R105 G190 B40HEX: #66CC33


ASSOCIATIONASSOCIATION

Visual Identity Guidelines

ImagesPhotography plays a vital role in expressing the IEEE-SA brand. Properly chosen photographs have the power to demonstrate both the vision of IEEE-SA and the impact our standards have. Our photography is more ‘ownable’ when the Bright Colors are used in the imagery to further reinforce our color palette.

Ongoing use of different images carrying our bright colors throughout our communications will, over time, establish a recognizable brand cue for IEEE-SA communications.


Four Rules of Our Photography

The main purpose of an image is toreinforce the IEEE Standards Association message. Select photos that help explain what standards do, what they are, and how they positively affect lives and the world in general.

Use both micro and macro shots. This means finding images that show the details of technology (e.g. patterns on a microchip), as well as expansive shots of larger items, or conceptually, the larger picture of how technology impacts our lives.

Combine the serious and the fun. The net result of our standards ranges from WiFi standards that enable friends to share a joke with others unwired, to the standards that govern electrical power infrastructures – and all points in between. The simple rule is the image should support this message.

Select modern subject matter to continue building our relevance.

Our photography is clean, simple,and uncluttered.

Choose images that are shot wide and with a background that evokes a feeling of expansiveness and the global nature of our standards. This allows for multiple cropping possibilities for various marketing materials. These types of images offer clear areas for copy, which helps maintain a clear, strong, uncluttered appearance.

Choose images that are crisp and sharp, with little blurring or selective focus. Also, look for long depth of field, with precise focus from foreground to background.

The use of color should be bold. Colors from IEEE-SA’s palette of Bright Colors should be prevalent in the image. This approach ensures high contrast to help our Bright Colors ‘pop’.

Please keep in mind that the IEEE-SA membership is global and so the imagery selected – in particular images of people – must clearly communicate our commitment to diversity by representing a variety of genders, ethnicities, ages, and environments.

Examples of appropriate photography choices are shown on the pages to follow.

1 2

43


IEEE STANDARDS

pg 20 Visual Identity Guidelines

PANTONE 158

PANTONE CYAN

PANTONE CYAN

IEEE-SA Visual Identity Guidelines20 2011 UPDATE

PANTONE 123

PANTONE 348

PANTONE 3015

PANTONE 158

PANTONE 2612

PANTONE 2612PANTONE 158

PANTONE 123


PANTONE 123

PANTONE 200

PANTONE 348

PANTONE CYAN

PANTONE CYAN PANTONE 3015

PANTONE 368


Usage examples

Web Application ExamplesTo the left are examples of how the IEEE-SA brand can be

communicated in an online application using the elements

described in these guidelines. Note the use of the bar graphic,

bold imagery, and the IEEE Blue accented with the Bright

Colors. All the elements come together to communicate

a sense of dynamic technology while clearly displaying

information within the web layouts.


Usage Examples

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Headline goes here in Formata RegularWhat’s next? Where is technology going? What standards will need to be developed?

Biotech

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Nanotech




Medical Imaging




SmartGrids




Green Energy




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Usage examples

Cover ExamplesTo the left are examples of how the IEEE-SA visual identity can

be used in print applications.

In all the examples we are combining the IEEE Blue, the Bright

Colors, and a single, bold image. All the elements come

together to communicate who IEEE-SA is as a brand.

Options A and B illustrate the use the Horizontal long logotype on a

typical 8.5’ wide cover. At this size the IEEE logo will be at it’s minimum

size of 1” wide..

In Options C and D we are using the Horizontal Short logotype.

In these examples, the IEEE logo is bigger than in options A and B.

These examples illustrate the flexibility within the system to make the

IEEE-SA logotype have more presence. Option C illustrates the use of

the IEEE logo at a larger size outside of the bar graphic, and Option D

illustrates the IEEE inside the bar graphic.


Standards Developing Group

NANOTECHNOLOGY

Membership Manual Your standards community for today and tomorrow

Updated Standards Lorem ipsum dolor sit amet

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801.X Standards

Option A Option B

Option C Option D

Usage Examples

Inside spread

The example on this page shows how the colors, typography, and

imagery work together in a piece of print communication. Bold imagery

with plenty of color can serve as background for charts and graphs. The

chart example shown here illustrates how tints of the Bright Colors can

be used to help display information.

Imagery should be used sparingly and a simple image that helps explain

the message is preferred to a complex image.


Usage Examples

Students today... Engineers tomorrow

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Narrow formats

Narrow Width PrintThe examples on the left show two options of using the IEEE-SA

logotype on narrow width pieces such as a tri-folds or bookmarks.

Option A: Uses the Horizontal Short logotype, which in this case would

make the IEEE logo appear below its minimum size of 1” wide. In this

scenario, the IEEE logo must appear elsewhere on the communication

at least at the minimum acceeptable size of 1” wide.

Option B: Uses the Stacked logotype, which in this case allows the

IEEE to appear larger than its minimum size.


Option A Option B

Usage Examples

Option B

CD/DVD labelling

The examples on this page shows how the colors, typography, and

imagery work together on a small printed piece such as a CD or a DVD.

The examples show how the IEEE-SA visual identity system is effective

with or without imagery. When used, imagery should be in support of

the topic, and not obscure or interfere with the titles or other graphics.

The examples show best practices to follow whenever possible.

A CD/DVD template is available for download. The template will have

the bar graphic cropped as demonstrated in the example shown. This is

the only instance in which cropping the bar is acceptable.


Usage Examples

Nuclear Power Engineering and Technology

STDVU198978-0-7381-5342-1


STANDARDS ARTICLES LINKSNuclear Power Engineering and Technology

STDVU198978-0-7381-5342-1

STANDARDS ARTICLES LINKS


Usage examples

IEEE book cover examples: 4-color and 2-color printingTo the left are examples of how the IEEE-SA visual identity can

be used on IEEE book covers.

Where possible, four-color printing should be used on covers

and imagery should be used that is appropriate to the content

of the book. There will be instances where four-color printing is

not available. In these instances 2-color printing should be used

utilizing either IEEE Blue or black plus one of the bright colors

from the IEEE-SA color palette.

Example 1 shows the long horizontal long logotype, containing the

IEEE logo within the bar.

Example 2 shows the horizontal short logotype, containing the IEEE

logo in a two color printed cover.


Usage Examples

Wireless Networks Series

Published by Standards Information Network IEEE Press

Enabling Wireless Sensors with IEEE 802.15.4

José A. GutiérrezEdgar H. Callaway, Jr.Raymond L. Barrett, Jr.

Low-Rate WirelessPersonal Area Networks

SP1131

IEEE Std 493™ 2007(Revision of IEEE Std 493 -1997)

Published by Standards Information Network IEEE Press

IEEE Recommended Practice for the

Design of ReliableIndustrial and CommercialPower Systems

An IEEE Gold book

Example 1: Full color printing Example 2: Two color printing

Premiums

The most important considerations for premiums is that be readily

aligned with the IEEE-SA value proposition.

There are as always financial constraints, but with some consideration

and flexibility even the simplest item can help build the IEEE-SA brand.

The examples on this page show some possibilities of what can be can

be done with a little care and consideration.

Example 1 is a basic certificate. It picks up on the IEEE blue and has

the horizontal short logotype running across the width of the certificate

and within the watermark.

Example 2 is a basic seal. We have picked up the gradient from the

logo and added the year and the IEEE logo. Although this does braek

some guidelines, it is far preferable to a creating random graphics that

do not reinforce the IEEE-SA brand.

Example 3 is a simple plaque for a clock or a picture. In this case the

IEEE logo will be below minimum size in the bar on this type of

premium, so it is outside the bar.

Example 4 shows a small notepad and a larger one. In the smaller one

the IEEE logo will be below minimum size in the bar, so it is outside the

bar, however on the larger one it can remain in the bar.


2010 Board of Governors

Usage Examples



2011

1. Basic Certificate

2. Seal

3. Plaque

4. Notebook

The IEEE-SA wordmark

There will be certain applications that require the logotype be

separated from the bar graphic, such as event shirts, or certain

print pieces, e.g. faxes, where the bar does not translate well.

To the left are a few examples of the logotype applied without

the bar graphic.


Date___________

To: Fax No.

From: Fax No

Pages Including Cover _________

445 Hoes LanePiscataway, NJ 08854- 4141

xaFepytogoL derediorbmE htiw trihS

Usage Examples

Co-marketing usage

Co-marketing or co-branding can be complex. Each situation is different

and the appropriate solution is usually determind by common sense

and asking a few simple questions:

Who is our target audience?

Who is paying for the communication? If the costs are split, then the

party paying most of the costs usually has the final say on the content

and the lion’s share of the branding.

The examples on this page illustrate some simple solutions for IEEE

Standards Association co-marketing. The top row shows examples of

IEEE-SA led communications and the bottom row shows examples

where IEEE or another partner brand is the lead in the communication.

Note that in the latter group of examples, there may only be IEEE

branding and/or partner branding without the IEEE Standards

Association logo. These types of scenarios will depend on the particular

situation or communication.


Usage Examples

Partner Logo

Partner Logo

Content

Content Content

Partner Logo

AnotherPartner

AnotherPartner

Partner Logo

AnotherPartner

AnotherPartner

AnotherPartner

AnotherPartner

AnotherPartner

1. Examples where IEEE-SA is the lead brand

2. Examples where IEEE or a partner is the lead brand

AnotherPartner

AnotherPartner

Content

Content

What logo to use

4-color process logotypesUse the 4-color process logotypes when full color printing is available.

Grayscale logotypesUse the grayscale logotypes for black and white printing, e.g., in newspapers.

Black logotypesUse the black logotypes when grayscale or color is not available, e.g, embroidery or signmaking.

Single spot color logotypesUse the single spot logotypes when only one or two color printing is available.

Two spot colors logotypesUse the two spot color logotypes for more sophisticated two-color printing, e.g silkscreen printing

Screen logotypesUse the screen logotypes for online applications such as websites and banners.

PNG logosThe .png logos are used primarily for PowerPoint, but can also be used for online applictations.

Use of any of the bar graphics with or without the IEEE logo inside the bar graphic will be determined by the size and type of communication being produced and if the IEEE logo can appear larger than minimum size.

Available Logo Filesand Templates


All logo files

4-color process with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_4s.aiIEEE_SA_Bar_Graphic_short_lgtp_4s.aiIEEE_SA_Bar_Graphic_stacked_lgtp_4s.ai

4-color process with NO logotypeIEEE_SA_Bar_Graphic_long_4s.aiIEEE_SA_Bar_Graphic_short_4s.aiIEEE_SA_Bar_Graphic_stacked_4s.ai

Grayscale with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_gry.aiIEEE_SA_Bar_Graphic_short_lgtp_gry.aiIEEE_SA_Bar_Graphic_stacked_lgtp_gry.ai

Grayscale with NO logotypeIEEE_SA_Bar_Graphic_long_gry.aiIEEE_SA_Bar_Graphic_short_gry.aiIEEE_SA_Bar_Graphic_stacked_gry.ai

Black with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_k.aiIEEE_SA_Bar_Graphic_short_lgtp_k.aiIEEE_SA_Bar_Graphic_stacked_lgtp_k.ai

Black with NO logotypeIEEE_SA_Bar_Graphic_long_k.aiIEEE_SA_Bar_Graphic_short_k.aiIEEE_SA_Bar_Graphic_stacked_k.ai

Two spot colors with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_2s.aiIEEE_SA_Bar_Graphic_short_lgtp_2s.aiIEEE_SA_Bar_Graphic_stacked_lgtp_2s.ai

Two spot colors with NO logotypeIEEE_SA_Bar_Graphic_long_2s.aiIEEE_SA_Bar_Graphic_short_2s.aiIEEE_SA_Bar_Graphic_stacked_2s.ai

Single spot color with NO logotypeIEEE_SA_Bar_Graphic_long_1s.aiIEEE_SA_Bar_Graphic_short_1s.aiIEEE_SA_Bar_Graphic_stacked_1s.ai

Single spot color with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_1s.aiIEEE_SA_Bar_Graphic_short_lgtp_1s.aiIEEE_SA_Bar_Graphic_stacked_lgtp_1s.ai

Screen use with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_rgb.aiIEEE_SA_Bar_Graphic_short_lgtp_rgb.aiIEEE_SA_Bar_Graphic_stacked_lgtp_rgb.ai

Screen use with IEEE logotypeIEEE_SA_Bar_Graphic_long_rgb.aiIEEE_SA_Bar_Graphic_short_rgb.aiIEEE_SA_Bar_Graphic_stacked_rgb.ai

PNGs for Screen with IEEE logotypeIEEE_SA_Bar_Graphic_long_lgtp_rgb.pngIEEE_SA_Bar_Graphic_short_lgtp_rgb.pngIEEE_SA_Bar_Graphic_stacked_lgtp_rgb.png

PNGs for Screen with NO logotypeIEEE_SA_Bar_Graphic_long_rgb.pngIEEE_SA_Bar_Graphic_short_rgb.pngIEEE_SA_Bar_Graphic_stacked_rgb.png

Trifold BrochureBrochure_Letter_trifold_US.inddBrochure_Letter_trifold_A4.indd

Product BrochureProduct_Brochure_Letter_US.inddProduct_Brochure_Letter_A4.indd

LetterheadIEEE_SA_Letterhead_US.inddIEEE_SA_Letterhead_A4.indd

Folder

CD LabelIEEE_SA_CD_Label_4c.indd

Microsoft Office 2007 templates

LetterheadIEEE_SA_doc_template2007.dotx

PowerPoint:IEEESA_PowerPoint_Template2007.potx

IEEE-SA communications templates in both US and ISO sizes:Adobe InDesign CS4 templates

All template files

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