visual identity guidlines - my.selkirk.ca

VIS

UA

L ID

ENTI

TY

GU

IDLI

NES

VE

RS

ION

2.0

20

19

The purpose and importance of visual identity and brand standards at Selkirk College:

We are all Selkirk College communicators.

Through the stories we tell, we are all communicators and ultimately brand ambas

sadors of Selkirk College.

When we all adhere to the College’s brand standards and visual identity guidelines,

our collective messages become stronger and clearer to our audiences. A consistent

and appropriate public image that is trustworthy, timeless and stable maximizes the

potential of every story that is told about Selkirk College.

To ensure this consistency is delivered, all departments, schools, units and groups are

expected to adhere to the graphic standards in this visual identity and brand guide

line for all internal and external communications including print, electronic, mer

chandise, signage and any branded items.

Elements of the LogoThe Selkirk College logo is constructed using elements of the crest

(using Deep Red: PMS 202 and Gold: PMS 124) and the institutions name (Slate: PMS 417).

Primary LogoThe Selkirk College core logo consists of a shield and a wordmark, which should always

appear together in one of the combinations outlined below. This is the College’s only logo.

It is considered a visual identifier of Selkirk College. This is compared to a major design

element which is available in two formats – horizontal and vertical.

VERTICAL

Restricted for use on College stationery and reports however, on occasion, it can be used in

situations where horizontal space is limited and where an insignia or badge is required.

HORIZONTAL

The primary format, this is for the majority of uses especially where vertical space is

limited and where legibility/name prominence is needed.

CREST

‘SELKIRK’ TO THE LEFT AND ‘COLLEGE’ TO THE RIGHT ARE THE WORDMARK OF THE

CREST TO CREATE FULL LOGO

Logo Size, Spacing and ColourSIZE

The shield element must never be reproduced at less than 0.375” in height. For readibility it

is best to use the horizontal logo at smaller sizes.

.375"

CLEAR SPACE

To ensure the maximum impact of Selkirk College’s logo, in any format, a rectangular clear

space must be left around the logo. The minimum distance around any logo element is

equal to 1.5 x the Capheight of the Wordmark (shown in the blue safe zone below).

COLOUR

The logo may be reproduced in black and white, Cool Grey 11C or reversed out of a solid

colour. If reproducing on a colour background, the reverse version is preferred for contrast.

WHITE OR REVERSED AS

COOL GREY 11C

WHITE USED ON SOLID COLOUR

BLACK & WHITE

Logo – Things to Avoid

PLEASE AVOID THE FOLLOWING

The College’s logo is a valuable resource that is a vital visual identifier. The logo must only be

used in a manner that respects the original design. Please DO NOT

condensed or expanded

(if you need to resize, hold the Shift key whilst resizing)

substitute the wordmark with another typeface

use the logo at too low a resolution

use previous versions of the college logo (such as the coloured tabs or the 50th logo)

add special effects to the logo (such as drop shadow)

change the colour of the logo

reproduce the logo on a background that does not provide adequate contrast

use the logo on a background that results in a clash of colours

Typography

WHY ARE FONTS SO IMPORTANT?

Typography plays an important role in helping to create a distinct

identity. Having consistency in typography is very important. It

ensures that our visual communication materials are always clear

and concise and never cluttered. Good typography that is on

brand helps to convey a professional image.

Not only is the typeface (font) of importance, but also how the

type is used as it is set in the leading, kerning, the case and the

style. Selkirk College has two distinct typefaces:

Milo and Myriad Pro.

Milo is always used in display type: headlines, taglines, oversized

introductory paragraphs and pull quotes. Myriad Pro is used for

body text and small print elements. For body text a good measure

would be 9.5pt/13pt.

In substitute of Milo, Freight Sans Pro (https://typekit.com/

fonts/freightsanspro) is always used in display type, headlines,

taglines and pull quotes on Selkirk College’s website and online

applications. CamingoDos Web (https://typekit.com/fonts/

camingodosweb) is used for italicised oversized introductory

paragraphs. In substitute of Myriad Pro, Calibri is used for all web

body copy and small text elements online.

Milo

Milo Regular

Milo Regular

Milo Medium

Milo Medium Italic

Milo Extra Bold

Milo Extra Bold Italic

Myriad Pro

Myriad Pro Regular

Myriad Pro Italic

Myriad Pro Semibold

Myriad Pro Semibold Italic

Myriad Pro BoldMyriad Pro Bold Italic

SUGGESTED TYPOGRAPHIC COMBINATIONS

Selkirk College Entrance Scholarships Provide Financial BoostThe affordability of a close-to-home education is enhanced by the Selkirk College Board of Governors Entrance Scholarships that are available to learners entering this coming Fall. The deadline for applications for the $1,500 awards is March 31.

High school students from around the region starting their post-secondary

journey close to home have the opportunity to benefit financially with a

Selkirk College Entrance Scholarship.

At the start of each academic year, the Selkirk College Board of Governors

presents 40 scholarships to high school students and those attending post-

secondary for the first time. Each scholarship is worth $1,500 and available to

learners who have graduated with a minimum overall average of 75 per cent

on select Grade 11/12 courses who plan to study at college full-time.

1

2

3

1. Main title – a light weight font (Milo Extralight)

2. Introduction message – a medium weighted font in italics

(Milo Medium Italic)

3. Body content – a regular weight font ( Myriad Pro Regular)

Tagline of the LogoThe Selkirk College tagline comes from our mission statement

“Together we build remarkable futures.”

The tagline is used with the logo on posters, letterheads and other material. The tagline has

two designs. The first is in Milo Regular Italics to the left or right of the logo depending

on logo placement. The second is in Milo Extra Bold as a wordmark that is predominantly

applied to recruitment collateral and used in recruitment oriented events.

Building Remarkable Futures CAP HEIGHT OF TAGLINE ALIGNS WITH X-HEIGHT OF WORDMARK

SECOND STYLE OF TAGLINE

THE MAIN LOGO ALIGNS WITH THE ‘L’ AND THE ‘G’

IN ‘BUILDING’

BUILDING REMARKABLE

FUTURES

MOUNTAIN ELEMENT

A mountain graphic was taken from the College crest and applied as a cutout to posters,

ads, social media badges, website and other promotional materials. This graphic speaks

to our region—the Selkirk Mountains—as well as creates an additional visual identifier for

the College. The preferred treatment is for the mountains to be reversed out in white, and

placed as a notch in the bottom right corner of the layout. This has the added visual benefit

of finishing the layout similar to the way a period ends a sentence.

Logo Usage

CORRESPONDENCE CORPORATE STATIONARY

The logo and typography is applied to all corporate stationary.

Shown here are business card, envelope, and letterhead.

EMAIL SIGNATURES

As we engage with our local, provincial, national and international contacts, it is

important to maintain the value of our overall brand. Our standard unit signatures will

identify you as being clearly part of Selkirk College without diluting the brand. The

primary logo should be the only style of logo used in email signatures (see below).

JOHN DOE, BSocSCPosition at Selkirk CollegeDepartment at Selkirk CollegeSelkirk College, West Kootenay & Boundary Regiont: 250.000.000 c: 250.000.000 e: [email protected] w: selkirk.caTogether we build remarkable futures

Selkirk College acknowledges the traditional territories of the Sinixt (Lakes), the Syilx

(Okanagan), the Ktunaxa, and the Secwepemc (Shuswap) peoples.

Strategic Plans & Reports Hierarchy

Strategic documents and reports are assigned a visual cover treatment that can

place them where they belong in the hierarchy of the document matrix. These reports

are being shared widely with the broader community. Branding provides a cohesive

look which lends credibility to the message.

INST

ITU

TIO

NA

L

AC

CO

UN

TAB

ILIT

Y

PLA

N A

ND

REP

OR

T2

01

7–

20

18

RE

PO

RT

IN

G C

YC

LE

J

UN

E 2

01

8

EDU

CA

TIO

N

PLA

N A

ND

REP

OR

T2

01

7–

20

18

RE

PO

RT

IN

G C

YC

LE

J

UN

E 2

01

8

IND

IGEN

IZA

TIO

N

PLA

N2

01

9-

20

24

E D U C A T I O N T E C H N O L O G Y P L A N

2 0 1 8 - 2 0 1 9

S T U D E N T L I F E P L A N

2 0 1 8 - 2 0 1 9

M A R K E T I N G P L A N

2 0 1 9 - 2 0 2 0

M A R K E T I N G P L A N

2 0 1 9 - 2 0 2 0

R E C R U I T M E N T P L A N

2 0 1 9 - 2 0 2 0


2 0 1 9 - 2 0 2 0


2 0 1 9 - 2 0 2 0

F A C I L I T I E S P L A N

2 0 1 8 - 2 0 1 9

S T R A T E G I C E N R O L M E N T P L A N & R E P O R T

2 0 1 8 - 2 0 1 9

5 - Y E A R C A P I T A L P L A N

2 0 1 9 - 2 0 2 4

S T U D E N T S E R V I C E S P L A N

2 0 1 8 - 2 0 1 9

I N T E R N A T I O N A L I Z A T I O N P L A N

2 0 1 8 - 2 0 1 9

ST

RA

TE

GIC

PL

AN

20

19 –

20

24

BU

ILD

ING

R

EMA

RK

AB

LE

FUTU

RES

STRATEGIC PLAN

INDIGENIZATION PLAN

EDUCATION TECHNOLOGY PLAN

STUDENT LIFE PLAN

EDUCATIONAL PLAN

FACILITIES PLAN

FINANCIAL AID PLAN

ACCOUNTABILITY PLAN & REPORT

STRATEGIC ENROLMENT PLAN & REPORT

SOCIAL MEDIAPLAN

5-YEAR CAPITOL PLAN

RECRUITMENT PLAN

STUDENT SERVICES PLAN

RETENTION PLAN

INTERNATIONALIZATION PLAN

MARKETING PLAN

R E T E N T I O N P L A N

2 0 1 9 - 2 0 2 0

S O C I A L M E D I A P L A N

2 0 1 9 - 2 0 2 0

F I N A N C I A L A I D P L A N

2 0 1 9 - 2 0 2 0

Colour – The Corporate Palette

Selkirk College Corporate & Administration colours—burgundy and gold – reflect our

history. These colours are to be used in all corporate and department materials, but are

not intended to limit the choice of colours used in communications in general.

C0 M100 Y61 K43

R145 G26 B40

#911A28

C0 M0 Y0 K79

R90 G90 B90

#555555

C0 M0 Y23.5 K69

R92 G89 R76

#5C594C

C0 M27.5 Y100 K6

R224 G170 B15

#E0AA0F

Deep Red PMS 202

Charcoal Cool Gray PMS 11

Slate PMS 417

Gold PMS 124

Granite Cool GreyPMS 9

The Neutrals palette is used to compliment both Selkirk College Corporate &

Operations and the school/program extension colours (see The School Palette).

Pantone (PMS) - Pantone swatches are “spot” colours and are used for offset printing.

Offset printing will consist of CMYK (4 colour process) but can also be specific spot colours

(Pantone). For accurate colour standards, refer to the current edition of the PANTONE Colour

Formula Guide. PANTONE® is a registered trademark of Pantone, Inc. Please note that colour

swatches are only accurate when using Pantone spot colours on a printing press. Variations in

paper, coated or uncoated, and tone effect the ink color.

CMYK - When producing full colour documents, CMYK is the standard. This is a four colour

process that uses Cyan, Magenta, Yellow and black (K). This applies to both offset and digital

printing as well as digital colour outputs (desktop printers).

RGB - (Red/Green/Blue) is the standard for the web/screen applications. It can also be used

for six colour large format printing to preserve a larger colour gamut.

Hexadecimal is also the standard for the web/screen applications.

Colour – The School Palette

The Selkirk College School palette allows specific schools and their programs to showcase their individuality

while still adhering to brand guidelines.

C0 M0 Y100 K23.5 R181 G168 B12 #B5A80C

C0 M80 Y100 K18.5 R188 G79 B7 #BC4F07

C0 M100 Y15 K60 R112 G25 B61 #70193D

C40 M0 Y100 K38 R98 G114 B39 #627227

C0 M51 Y100 K0 R221 G117 B0 #DD7500

C100 M0 Y0 K51 R0 G96 B124 #00607C

C0 M27.5 Y100 K8.5 R198 G147 B10 #C6930A

C83 M60 Y0 K0 R77 G90 B158 #4D5A9E

C76 M0 Y15 K11.5 R0 G160 B186 #00A0BA

Lichen PMS 3975

Maple PMS 167

Plum PMS 222

Fern PMS 7496

Ore PMS 152

Slocan Lake PMS 308

Ochre PMS 131

Horizon PMS 2726

Glacier PMS 632

1

9

52

6

3

7

4

8

1. INDUSTRY & TRADES

2. HEALTH & HUMAN SERVICES

3. UNIVERSITY ARTS & SCIENCES

4. INTERNATIONAL

5. ACADEMIC UPGRADING & DEVELOPMENT

6. ENVIRONMENT & GEOMATICS

7. BUSINESS

8. THE ARTS

9. HOSPITALITY & TOUIRSM

C22 M33 Y28 K60 R116 G102 B97 #746661

Earth PMS 410 INDIGENOUS SERVICES

Brand Extension – Wordmarks

Brand extension wordmarks consist of the College logo combined with a

wordmark of the faculty, department, division or research unit name. These

wordmarks are intended as visual identifiers, not as department logos.

A note on extension wordmarks: Each extension wordmark has a specific Pantone colour,

but because of the way different printers are calibrated and the way colour will show

up on different types of paper, the wordmarks won’t always reproduce the exact same

colour. The same is true of the way the colour will appear on different computer screens.

ACADEMIC UPGRADING & DEVELOPMENT

BUSINESS

ENVIRONMENT & GEOMATICS

THE ARTS

HUMAN SERVICES

HOSPITALITY & TOURISM

UNIVERSITY ARTS & SCIENCES

INDIGENOUS SERVICES

INDUSTRY & TRADES

STUDENT ACCESS & SUPPORT

INTERNATIONAL

Infographics & Iconography

Infographics are a great way to convey statistical or sequential information such

as statistics, education pathways or career pathways. Where possible diagrams are

developed to communicate the story or benefits or a program.

Selkirk College fonts, styles and relevant program or College colours are applied.

We are looking for students with a wide variety of backgrounds. We welcome

applications from all candidates with the potential to succeed. If your goal is a career

in medicine then you can begin here.

HIGH SCHOOL GRADUATE

HEALTH CARE WORKER (e.g. PARAMEDIC, MASSAGE

THERAPIST, NURSE)

Study Rural Pre-Medicine for three years at Selkirk College

Apply to medical school

Graduate with an Associate Degree in Science (AS) and Advanced

Diploma in Rural Pre-Medicine (ADRPM)

PROFESSIONAL WITH ADVANCED TRAINING AND

WORK/LIFE EXPERIENCE

? Not sure you fit into one of these backgrounds?You might be wrong. Ask us!

By studying rural pre-medicine, You are also gaining the pre-requisties

necessary for entry into: Dentistry Pharmacy Midwifery

Optometry Veterinary Medicine

Become a doctor

Block Transfer your 90-credit Associate of Science degree and

ADRPM diploma to a Research Univeristy

Complete a BSc or BGIS degree in one year

STUDY 2 YEARS AT SELKIRK COLLEGE

GRADUATE WITH A CERTIFICATE, DIPLOMA AND/OR ASSOCIATE DEGREE

CONTINUE TO UNIVERSITY TO GET YOUR DEGREE

GET YOUR POST-GRADUATE WORK PERMIT

YOUR EDUCATION PATHWAY

Student to faculty ratio 15:1

Industry professionals as instructors

Experiential learning and co-op opportunities

60+ nationally recognized programs

Start your future here.

SMALL CLASS SIZES AFFORDABLE EDUCATIONMOUNTAIN CULTURE

SELKIRK COLLEGEUNIVERSITIES (BC)

$2,855

$5,461 EDUCATION THAT'S AFFORDABLE

By choosing to attend Selkirk College rather than university, you can take some of the financial strain out of post-secondary learning.

ANNUAL TUITION COMPARISON EXAMPLE

Source: Comparisons are based on data collected by the Ministry of Advanced Education, 2018/19 Tuition for BC Public Post-Secondary Institutions.

Promotional Materials – Photography

Images should tell a story and be engaging to the viewer.

They should reflect one of the lists below:

- Diversity and Inclusion

- Learner Success

- Excellence in Education

- Community Development

- Healthy Workplace

- Facilities, Technology and Operations

Photos should be real, natural and direct. Not manipulated

or contrived. The images should be accurate and represent

the Selkirk College experience. Images should not mislead

or falsely represent Selkirk College.

Keep the story of the images personal – a student’s view

of all aspects of college life. Capture authentic moments –

fresh, well-composed, and up to date.

For portraits, the images should be direct and honest with

subjects looking at the camera or slightly off to the side.

For groups of people, they should be interacting with

each other. Show the College as a living, breathing space.

Subjects should be engaged in activity, and should

include distinctive features so that they are not

mistaken as stock photos.

Photos should NOT:

- be out of focus

- poorly exposed

- low resolution

If a photo has a weak composition and does not represent

the professionalism of our brand, we should not use it.

Promotional Materials – Digital Signage

Digital signage at Selkirk College consists of the common area flat-panel tv screens

on campus used for the distribution of information and strategic messaging to the

Selkirk College community. Digital Signage at Selkirk College is intended to provide

campus-wide communication as well as act as an emergency notification system.

The format for digital signage must be 1920 x 1080 pixels and have a resolution no

less than 150 dpi and be created as a jpeg.

Digital signage rotates every 8 seconds so copy must be kept short and easy to

read. Always leave a clear space around the edges of the digital slide so that the

message will remain clearly visible.

Requests from departments and school should consider the following:

- What message are you trying to promote to the campus-wide community?

- Who is your audience?

- What is your key message?

- What is your call to action? Is it impactful enough to capture people’s attention?

- What elements must be included (e.g. logos, wordmarks, photos,

graphic elements)?

There is limited space. To ensure a variety of the messages and announcements are

seen, each school and department may be limited on the number of slides

in rotation.

Promotional Materials – Web Events

Web events are created to promote an event on Selkirk College’s online calendar so

that students, staff and the community are aware of what is taking place on campus.

It is very important to provide relavent information that includes the date, time,

location, any special instructions or established methods for registration.

Web events should be created first as our stategy is to drive traffic to our website as a

valuable source to get all information about campus activities for staff, students and

community.

Web events should have a visual

included in the event listing as well as

any relevant links.

Promotional Materials – Social Media

Social media consists of using Facebook, Instagram, and Twitter as the three main

plateforms for promoting digital content to employees, students, and the community.

Social media makes it easy to spread the word. It is cost-effective and allows Selkirk

College to to present authentic content and engage with a wide range of audiences.

It is a great way to be sustainable and reduce on print waste.

For promoting on certain social media platforms like Facebook, the image used will

contain few words. Any details will be written in the post so that it is searchable online.

This might change depending on the social media platform.

It is important to use #hashtags and direct traffic to selkirk.ca or the respect links.

Instagram Stories

Instagram Stories are used to convey a short-term message as they

appear for 24 hours in the stories feed. They are a great way to promote

an upcoming event or share a series of photos that tell a cohesive

story. They are also valuable in event coverage. Instagram stories. It is

important to have a strong image, use #SelkirkCollege, @SelkirkCollege.

In promotion, have a clear call to action. In all, direct back to selkirk.ca

in a simple easy to follow way. No long URLs as they aren’t clickable on

Instagram. Keep content within the outer icons found in the Instagram

app. For Instagram stories the size should be 1080px x 1920px but they

do not need to be branded.

Instagram

Instagram is the platform for a strong visual image and shorter written

message. Content is used to evoke a positive emotion about Selkirk

College. Use #SelkirkCollege and direct back to selkirk.ca in a simple

easy to follow way. Do not use long URLs because they aren’t clickable

on Instagram. Instagram image size is 1048px x 1048px and images do

not always need to be branded.

Facebook

Facebook is the platform for sharing Selkirk College news and events.

With it’s clickable links and photo album capabilities, it’s the place to

tell a more dynamic story still using #SelkirkCollege and directing to the

website. Branded images are most used here in the size 1200px x 630px.

Images should contain minimal text with details shared in the post.

Promotional Materials – Print

Print materials consist of posters, rackcards, handouts, brochures, postcards,

bookmarks and any other material that can be used for recruitment and

promotional purposes.

Before printing:

- Is the information on the web and social media first?

- How many copies do you think you need?

- How many copies do people actually take?

- How many end up in the garbage?

Office Administration & Technology




selkirk.ca/office-technology

selkirk.ca/office-technologyselkirk.ca/office-technology

selkirk.ca/office-technology

Building Remarkable Futures selkirk.ca/open-house

Explore our programs and services. This annual event is an excellent opportunity to check out what’s in store for your future as you meet face-to-face with us.

Your remarkable future starts here.

Experience Selkirk College at the Castlegar Campus 10am - 2pm

NOV. 2, 2019

OPEN HOUSE

selkirkcollege

TOURS

DEMOS

PRIZES

APPLY FOR FREE!

Building Remarkable Futures selkirk.ca

SELKIRK COLLEGE GALA 2019

6 pm Saturday, November 30, 2019

Mary Hall, Tenth Street Campus, Nelson BC

Tickets on sale October 9$70 per person | $520 table of eight

Purchase tickets at selkirk.ca/gala-2019

YEAR END SHOW & Sale FR IDAY, JUNE 21 4 – 8 PM

SATURDAY, JUNE 22 10 AM – 4 PM KOOTENAY STUDIO ARTS 606 VICTORIA STREET, NELSON

CEraMics | TExtilEs | JEWElRY | BlAcksMithing | METal Casting

Alu

mni

pot

os b

y: Je

rem

y A

ddin

gton

Ala

na L

acey

Kate

McC

onna

n

Chas

ch R

ay

Zoe

Bust

in

Within Reach. Beyond Imagination. selkirk.ca/ksa

KOOTENAY STUDIO ARTS

Be workplace ready with emerging employability skills as an office administrator with this new six-month online program at Selkirk College. Learn everything from proficient typing to basic accounting fundamentals and practices. Standardize professional document production using up-to-date software and develop your communication skills and customer service techniques. Enhance your current position or open doors to new opportunities with these sought-after college credentials.

Apply today and start your journey at Selkirk College!

Take this program if you are:

• a good communicator• computer-savvy• highly organized• interested in accounting

software • management-oriented

Learning by doing.

Be workplace ready with emerging employability skills as an office administrator with this new six-month online program at Selkirk College. Learn everything from proficient typing to basic accounting fundamentals and practices. Standardize professional document production using up-to-date software and develop your communication skills and customer service techniques. Enhance your current position or open doors to new opportunities with these sought-after college credentials. Apply today and start your journey at Selkirk College!




Learning by doing.





Learning by doing.





Learning by doing.

selkirk.ca/office-technology selkirk.ca/office-technology

selkirk.ca/office-technology selkirk.ca/office-technologyBuilding Remarkable Futures selkirk.ca

NOV. 2, 2019

OPEN HOUSE

TOURSDEMOS

PRIZESAPPLY FOR FREE!


NOV. 2, 2019

OPEN HOUSE

TOURSDEMOS



NOV. 2, 2019

OPEN HOUSE

TOURSDEMOS



NOV. 2, 2019

OPEN HOUSE

TOURSDEMOS


Postcard Samples

Poster Samples

Environmental Sustainability is one

of Selkirk College’s fundamental

commitments. We are working hard

to lower our emissions and create a

culture of sustainability on campus. We

are moving to an online strategy where

employees, students and community

members can find information through

social media, the events calendar and the

digital signage around campus.

STAFF: Check MySelkirk for our monthly

paper use statistics:

my.selkirk.ca/staff/dept/sustainability/

Promotional Materials – Templates

Templates have been created for use for promoting minor communications about Selkirk College.

These can all be found for your department or school at my.selkirk.ca

Choose the style created for your department or school only.

Powerpoint Template

There are a few styles to chose from for presentations.

Poster Templates

There are two sizes: 8.5x11 and 11x17.

8.5x11 posters should be used for general information; events, programs, activities, announcements.

11x17 posters should be used for special promotional events and activities.

Promotional Materials – Video

Videos are created for recruitment, student support and to showcase Selkirk College, our services,

programs, students and staff. The font to be used in video text is Milo, but Calibri or Myriad Pro can be

substituted. Videos should not contain any special effects unless requested by Marketing.

Opening Slides: Domestic Student Testimonials

These opening slides are animated; the name surrounded in white opens up with the program

animating downwards from the centre with the Selkirk College logo appearing below.

Opening Slides: International Student Testimonials

These opening slides showcase the videos behind the text; the video is still moving through but is

blurred out of focus. The opening then cuts to white before starting the rest of the video.

Opening Slides: Promotional Program Videos

These opening slides have the program title in 134pt Milo OT Bold, the url in 60pt Milo OT Bold,

centered on the 1920px x 1080px slide. The logo is scaled to 471.321px wide by 114.855px high.

Metal Fabricationselkirk.ca/metal-fabricator

Promotional Materials – Video

Closing Slides complete the video. They always contain the logo, social media icons for Selkirk

College and the program or department wordmarks located at the bottom left. The only change to

these end slides is the url, which gets updated depending on what program is being featured.

THE ARTS

for more information visit

selkirk.ca/program-namefollow us on social media



INDUSTRY & TRADES TRAINING



HOSPITALITY & TOURISM


selkirk.ca/indigenousfollow us on social media

INDIGENOUS SERVICES


selkirk.ca/sustainabilityfollow us on social media

SUSTAINABLE SELKIRK



INTERNATIONAL

visual identity guidlines - my.selkirk.ca

Documents