Visual Journal 2 – CRAP

Adelia Askarova (0311656)

Felicia Wijaya Oeij (0311054)

Nor Azureen Binti Zahari (0310034)

Yi Se Rib (1101C12035)

Image 1

Our Judgements

Contrast - good There is a contrast in layout design. The vital information of “Talk Mania” such as introduction, portfolio, clients and contact details are presented by the arrow whereas other

information that requires longer detail is presented different layout.

Repetition - goodThe repetition of the word “Talk Mania”. This is to help readers to know that the text they are reading is about

Talk Mania.

Alignment - badthe alignment between each paragraph are not really

consistent.

Proximity - goodVital information of “Talk Mania” such as introduction, portfolio, clients and contact details are put at the top.

Image 2

Our Judgements

Contrast - goodcolor contrast. the choices of using different color for the sub-title is outlining it. So people can see

the points there and he description below.

 

Repetition - goodThere is a repetition of colourful wheels. creating

balance on both side of the page.

Alignment - consistentThe spaces of each paragraph are consistent. The

title of each page is good enough.

Proximity - goodThe pictures on both left and right side are group

together, it’s consistent.

 

Perspective

On the first poster we can see that the color balance con-sists only from two colors: blue and black one.

We like the top right corner part : buildings, highlighted by blue color.

What we do not like is that the right corner, it does not eye catching. This part should be changed.

All the text is in black color. However, some parts of it are in orange color. We do not think there is a harmony. In our view it is better to highlight the main words with blue color.

Perspective

The second poster we like more.

First of all the visual part of it is better. It looks more organized.

The color balance is good, there are not so much colors used. Colors match each other.

The layout is simple one, not distractive.

Conclusion

If we compare two posters my group think

that the second one is better.

The color balance is very important in the design works.

The color of the whole work should help to the reader to understand better the concept, and make it look eye catching.