VISUAL LITERACYVISUAL LITERACY“Learn to see, see to learn”“Learn to see, see to learn”

What is it?

• Group of vision-competences

• Ability to understand and produce/use visual messages

• To think, learn and express oneself in terms of images

numerous definitions as the term is used within multiple disciplines

Is something learnedCultural specific but exsist visual images

that are globally understood

Related terms

Visiual learning+visual thinking+visual communication=visual literacy

Digital visual literacy

ImportanceImportance

Precedes verbal literacy in human Precedes verbal literacy in human developmentdevelopment

Is increasingIs increasingproliferation of the mass proliferation of the mass media in societymedia in societya need to think a need to think critically critically

To survive and communicate in highly To survive and communicate in highly complex worldcomplex world

Ability of visual literacy

Reading visualsInterpreting visuals Using/applying Composing/creating

Visual text

o kind of langue

o makes its meanings with images or with meaningful patternsto convey information

o clip-art, illustrations & diagrams, graphs, photographs and manipulated images

ostructure of written text (headline vs. body text); tipe, font & color of writing

Basic visualvisual elements

- dot- line- shape- direction- value- texture

• hue• saturation• scale• dimension• motion

Function of images in textFunction of images in text

• Example: to show, to illustrate an ideaExample: to show, to illustrate an idea

• Evidence: to add new information, to Evidence: to add new information, to highlight highlight

• Expression: to express feeling or Expression: to express feeling or attitudeattitude

Using visuals within Using visuals within lessons/learninglessons/learning

Enhances learning, makes it more sucessful

Higher eficiency when written text is accompanied with visual text

Impact on memory

Conclusion

The learned ability to interpret visual The learned ability to interpret visual messages accurately and to create messages accurately and to create themthem

Importance of all literaciesTHE KEY: to think of ways to use the

most effective tools for communication