Terri Jones

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Sources:

1. Chibana, Ayomi. “19 of The Most Common Mistakes Made By Non-Designers.” Visual Learning Center by Visme. Easy WebContent, Inc., 21 Dec. 2015. Web. 01 Apr. 2016. <http://blog.visme.co/graphic-design-rules/>.

2. “How to Overcome Content Marketing Struggles.” eMarketer. eMarketer Inc., 23 Mar. 2015. Web. 05 Apr. 2016. <http://www.emarketer.com/Article/How-Overcome-Content-Marketing-Struggles/1012255>.

3. Johnson, Shannon, and Keith Frankel. HubSpot. N.p.: n.p., n.d. HubSpot. HubSpot Inc., 06 Dec. 2014. Web. 01 Apr. 2016. <http://offers.hubspot.com/marketers-crash-course-in-visual-content-creation>.

4. Kawasaki, Guy, and Peg Fitzpatrick. “10 Steps to Better Visual Marketing With Canva.” HubSpot Marketing Blog. HubSpot Inc., 27 May 2014. Web. 01 Apr. 2016. <http://blog.hubspot.com/marketing/better-visual-marketing-with-canva>.

5. Mansfield, Matt. “What Is Canva and How Do I Use It For My Business?” Small Business Trends. Small Business Trends LLC, 29 Sept. 2015. Web. 29 Mar. 2016. <http://smallbiztrends.com/2015/09/what-is-canva-for-business.html>.

6. Mansfield, Matt. “What Is Visme and How Do I Use It for Business?” Small Business Trends. Small Business Trends LLC, 22 Sept. 2015. Web. 05 Apr. 2016. <http://smallbiztrends.com/2015/09/what-is-visme-for-business.html>.

7. More, Tom. “The Importance of Visual Content in Your Marketing Strategy.” The Next Web. The Next Web Inc., 21 May 2014. Web. 01 Apr. 2016. <http://thenextweb.com/dd/2014/05/21/importance-visual-content-deliver-effectively/#gref>.

8. Pack, Poppie. “25 Epic Design Tips for Non-Designers.” Canva Design School Blog. Canva, 08 Dec. 2014. Web. 01 Apr. 2016. <https://designschool.canva.com/blog/graphic-design-tips-non-designers/>.

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Check out more content about Visual Marketing: Podcast Blue Paper® Video

Find more tips and tricks here.

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Simplify and balance· Eliminate unnecessary text

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Use grids· Ensure vertical and horizontal alignment

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Choose colors carefully· Limit text colors to two

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Keep type simple· Limit fonts to three· Choose font families with several variants

· Limit characters to 50 to 60 per line

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Define the process· Purpose· Need· Requirements· Success metrics

Scale· Rank content visually by importance

DESIGN TIPS AND TRICKS ANY EYE CAN FOLLOW8

Photos and photo editingCreative Commons®

Borrow, alter and attribute images

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Infographics and chartsEasel.ly

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Infographics and chartsEasel.ly

· Browse thousands of templates

· Mix and match icons

Infogr.am®

· Publish data visualizations

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LOW- AND NO-COST GRAPHIC DESIGN TOOLS

Content creationVisme®

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Canva®

Create: · Pre-sized social media images

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Read more on the demand for graphic design tools.

Fill a gap

53% of marketers cite lack of internal content as their biggest content-marketing challenge

40% are restrained by budget

Make a connection

Pinterest and Instagram help businesses connect with the audience's lifestyle and values

Allow sharing in real time

Create images fast to keep pace with social sharing

THROUGH THE LENS

GRAPHIC DESIGN TOOLS MAKE ALL THE DIFFERENCE

Learn more on increasing engagement and drivingconversions with images.

Referred traffic on Pinterest® is greater than Twitter®, StumbleUpon®, LinkedIn® and Google+®—combined!

Facebook® posts with an image or video get 180% more engagement and 53% more likes

SEE THE DIFFERENCE

THE IMPACT OF AN IMAGE

Read more on visual thinking.

Visuals are processed

60,000x faster than text

90% of information we receive is visual

Processing visuals activates

½ the brain

70% sensory receptors are in the eye

HUMANS ARE VISUAL BEINGS

Graphic design toolsFOR VISUAL MARKETING SUCCESS

Companies with highly sharable infographics increase growth 12%