visual marketing summit keynote presentaton - eye on the visual web
DESCRIPTION
The massive, technology-driven shift in communication is changing the way brands and consumers interact with one another, and has heralded the rise of the Visual Web. The Visual Web represents a shift from text-heavy websites to sites that feature images as the anchor for their content. With each new website redesign we see less text and more big, beautiful images – with templatized, feed-based layouts becoming the new design standard. In the last few months alone, media moguls like NBC News, A&E Networks, and The Weather Channel have all embraced the Visual Web.TRANSCRIPT
advertising for the visual
webAri Lewine
The Rise of the Visual Web
Why
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Author
HOlding an ipad, two levels of attentionfirst is the feed, second is the native ad
The Visual Web is the New StandardIt all starts with mobile
How
How do brands effectively reach consumers in this new web?
advertising for the visual
webAri Lewine