visual merchandising guidelines for creating a display
TRANSCRIPT
![Page 1: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/1.jpg)
Visual MerchandisingGuidelines for Creating a Display
![Page 2: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/2.jpg)
1. Work from a theme
Create a mood.
Make sure all pieces in the display work together with the theme.
![Page 3: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/3.jpg)
2. Less is more!
Fill the space, but don’t crowd it.
![Page 4: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/4.jpg)
3. Keep merchandise grouped. Don’t spread it out
too far.
Merchandise should be clean & pressed
First step in planning… decide on merchandise to be displayed.
![Page 5: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/5.jpg)
4. Include Accessories
![Page 6: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/6.jpg)
5. Signage
Keep it short.
Easy to read.
Fits theme.
![Page 7: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/7.jpg)
6. Plan for something unexpected
A “spark” that makes people stop and look.
Vary the heights and depths.
Don’t line things up in straight rows.
![Page 8: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/8.jpg)
7.Elements & Principles of Design
Color, shape, line and texture
Use variety & harmony
Balance, Proportion, Emphasis, Rhythm – - pull the eye through the display
![Page 9: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/9.jpg)
8. Details
Hide pins, staples, tape, etc.
Check that everything is clean, including glass.
Double check spelling on signage
![Page 10: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/10.jpg)
9. Display Format Shape Ideas
Step
Zigzag
Pyramid
![Page 11: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/11.jpg)
Goal = Maximize Sales
AttractEngageMotivate
![Page 12: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/12.jpg)
Look at Displays Everywhere!
![Page 13: Visual Merchandising Guidelines for Creating a Display](https://reader033.vdocuments.net/reader033/viewer/2022061418/56649cc55503460f9498f790/html5/thumbnails/13.jpg)
Your display… Merchandise appropriate to theme
Color Scheme executed
Use of props, creativity
Design principles , flow of design, variation of height & depth
Degree of professionalism, neatness, craftsmanship
Group members’ effort, deadline met, tear down/clean up
Total selling effect, signage included