Visual Merchandising Portfolio

Natalie Neal

WILD

Trainers: Amber Chiles, Jordan Couture,

Elizabeth George, & Natalie Neal

Mission Statement

To provide a realistic, stimulating running environment for Austin’s active women through licensed trainers, a simulated

running track and sustainable products.

Brand Image

Run wild is a store for Austin’s active women. The store will provide a realistic running environment with a simulated running track, licensed trainers, the best athletic apparel and accessories and sustainable atmosphere, which will inspire all the clients to run their best. The store will carry a variety of the finest running shoes, apparel and accessories– everything the client will need– to excite the active women of Austin. All Run Wild’s employees will be licensed trainers ready and waiting to walk the clients through every step of the active-wear buying process. From shoe fittings– to be tested on the simulated track– to what type of absorbent wear is best for the client, and lastly, what accessories will be needed to make their running experience most enjoyable. Run Wild will excite the active women of Austin to get out and run wild through the city with their new active gear and the sustainable environment provided by the store.

WILD

Compress to De-Stress Rain? No problem, compression wear is moisture wicking!

Heat? No Problem, compression wear maintains body temperature & allows for breathability

Team Trainers

Compression wear is shaped to the body to enhance performance

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Description1. The back drop will be a popular running trail with a look into the

Austin skyline. 2. This represents the Run Wild shoe tread logo that will be hung in

the window. 3. The rain cloud helps display the wicking, promotional function of

the compression active wear.4. The Trainers signage will be displayed as road sign that would be

found on a running trail.5. A speech bubble used to promote the wicking capability of

compression wear.6. Represents a running mannequin to best display the active wear.

The mannequin will be wearing a compression sports top and compression running pants.

7. A speech bubble that will be hung to promote the breathability of the compression wear.

8. The sun that will be hung to help display the need for breathability in active wear.

9. This is the conversational signage that will be displayed by the running trail in the form of a road sign.

10.The last speech bubble, which describes the form-fitting benefit of compression wear.

Legend:= dome Lighting

= Track Lighting

Lighting Floor Plan

Natural Lighting Natural Lighting

Trend ReportTechnology mixed with functionality mixed with street fashion is what Run Wild’s Spring 2012 active

wear trend is all about. According to the knitting industry, this multi-functional active wear trend is referred to as “dynamic versatility” among fashion professionals, or as compression wear in laymen’s terms (Haemek, 2010).

What is the trend about?

According to knitting industry professional, Migdal Haemek (2010), “The streetwise appeal of activewear demands fabrics and textures which reinforce strength and resistance while combining breathability and moisture management” (“Knitting Industry,” 2010, ¶ 18).

The technology and functionality of compression wear has been around since the invention of Spanx®; however has not been mixed, until now, with the active wear industry as a fashionable garment.

How do you think this is appropriate for your target market and store?

The basic role of compression garments for the active consumer consist of tight-fitting clothing that conforms to their body shape, performance enhancing technology and the moisture wicking functions that maintain a bodies natural temperature while working out (“Epic Self,” 2009).

Will the trend enhance your store image and how?

The last piece to the dynamic versatility trend puzzle is all about street fashion and staying current with the colors of each season. For Spring 2012 the color trend is referred to as “colorful flexibility,” or the use of daring color (Haemek, 2010). The use of bright, neon colors will showcase the new trend well and draw Run Wild’s consumer into the store.

What categories of merchandise will carry the trend items?

Run Wild will carry an array of compression active wear for Spring 2012. For example, anatomically structured running leggings, tanks, performance jackets, and sports bras. All of course, with “colorful flexibility” considered (“Epic Self,” 2009).

ReferencesActive by old navy. (2011). Retrieved from http://oldnavy.gap.com/browse/category.do?cid=70716

Haemek, M. (2010, June 14). Knitting industry news: nilit bodyfashion & activewear trends-spring-summer 2011-2012. Retrieved from http://www.knittingindustry.com/articles/920.php

Spotlight: compression wear-epic self. (2009, July 23). Retrieved from http://epicself.com/move/spotlight-compression-active-wear/

World's best body shaping active wear-how it works. (2008). Retrieved from http://www.marenaeveryday.com/whyitworks.html

Windows

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Learning Outcomes

Through this course I gained knowledge and an understanding of how to visually display merchandise both in windows and throughout a store. I now feel comfortable to plan, design, and install displays to enhance a store’s atmospherics from the inside out. As a member of the trainers team, I was able to gain insight to the importance of store layout, space allocation, and setting/ maximizing a budget to better the overall merchandise presentation of a store and company.