visual merchandising & store design - march 2011

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Experience Retail NowExperience Retail NowExperience Retail Now

MARCH 2011vmsd.com

RDI Design Awards: All the winners

Aeropostale lands in Times Square

Airport retailing makes its connections

TURKISH DELIGHT Godiva treats Istanbul to chocolate-covered luxury

2 MARCH 2011 | vmsd.com

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F E AT U R E S

24 GODIVA’S NEW CHOCOLATE BOXThe chocolatier unwraps a luxury statement in Istanbul’s Nisantasi neighborhood.

30 NEXT STOP, AEROPOSTALEThe fashion retailer’s New York roots inspire a new store design on Times Square.

34 EAT, SHOP, FLYVMSD takes a look at the growing opportunity for airport retailers to delight and de-stress weary travelers.

40 A SENSE OF PLACEA fi rst look at the winners of RDI’s annual International Store Design Competition, including Store of the Year honoree Brown Thomas Luxury Hall.

On the cover Godiva’s new luxury store environment includes a consultation and gift area to appeal to Turkish customers’ expectations of high-level personal service.

PHOTOGRAPHY: ALI BEKMAN, ISTANBUL, TURKEY

C O L U M N S8 FROM THE EDITOR

10 VMSD EDITORIAL ADVISORY BOARD

12 THE GOODS Las Vegas’ new

Cosmopolitan Fashion meets craft

at Nespresso Barnes & Noble’s app

experiment NRF review Tech fi xtures at JCPenney

20 DESIGN DETAIL 16 Handles Yogurt serves

up a colorful treat inside its Long Island shop

60 VMSD SHOW PREVIEW

GlobalShop 2011

71 AD INDEX

72 CHECKING OUT Inside the visual mind of

Saks’ Harry Cunningham

O N V M S D . c o mExclusives in March

U.K. STYLINGEssensuals London salon makes its U.S. debut on Melrose Avenue

RAINBOW BRIGHTMore images of 16 Handles’ colorful fro-yo shop.

MARCH 2011Vol. 142, No. 3

Experience Retail Now

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C u s t o m A r t w o r k

Yo u r i m a g i n a t i o n i s t h e l i m i t

AnythingPossibleis

CONCEPT & DESIGN

STRUCTURAL SIGN SYSTEMS

PRINTED SIGNS & GRAPHICS

PROGRAM MANAGEMENT

C O M E S E E U S AT G L O B A L S H O P 2 0 1 1 l B O O T H # 3 8 1 9


F R O M T H E E D I T O RFE

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E D I T O R I A L

Editor Anne [email protected]

Senior Art Director Kimberly [email protected]

Editor at Large Steve [email protected]

New York Editor Eric Feigenbaum

European Editor John Ryan, London

S A L E SPublisherEastern U.S. / Eastern CanadaMurray [email protected]: 770.578.2577

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C O R P O R AT E

President Tedd Swormstedt

Design Group Director Kristin D. Zeit

Audience Development Director Christine Baloga

Production Coordinator Keri Harper

Senior Event Manager Kristy Lohre

Director of Book Division Mark Kissling

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Being GroundedRemember when flying didn’t feel like such a punishment?

I’ve always loved to travel. Yellowstone National Park for a summer in college, Antarctica for a once-in-a-lifetime trip writing for an environ-mental magazine, Belize on my honeymoon.

While I look back fondly on these adventures, I shudder when I think about the “adventure” of traveling these days. Catching flights at the crack of dawn so you can make all your connections and still be at your meeting on time. Sitting on a 737 packed to the gills with people trying to stuff oversized carry-on luggage into overhead bins to avoid a random $20 baggage fee. And let’s not even get started on the rising cost of a ticket that no longer includes a free bag of peanuts and a can of Coke.

The point is, as much as I love to travel, it isn’t what it used to be. And I don’t think it’s going to get better any time soon. And yet, we can’t and won’t stop traveling. Trade shows, meetings with clients, trips to New York or London or San Francisco to check out new retail. These are on all our to-do lists for the year.

But that doesn’t mean the entire experience has to be awful. With travelers spending as much time on the ground as they do in the air, retail has the opportunity to become part of the whole airport experi-ence – the better and more memorable part.

Already, some airports are responding with restaurants designed as welcome respites from the security pat-downs and exhaustion of lug-ging around suitcases. Retailers are filling hungry bellies with healthy and tasty grab-and-go meals. Once revived, these travelers are finding a growing number of specialty stores (and automated kiosks) dotting the concourse, filled with gifts or books or clothing. (For more on airport retailing, see our special report on page 34.)

Unlike the airlines, which keep stripping away the amenities while jacking up their prices, airport retailers at least seem to be trying to give us something special. And they’re adding little touches to remind you where you’ve landed. Charlotte’s airport offers welcoming rock-ing chairs for a touch of Southern hospitality. LaGuardia makes sure visitors can enjoy a slice of real New York pizza – even when they’re just passing through.

It’s an effort that can make even the most jaded traveler smile. As of this writing, I’m just crossing my fingers my flight to EuroShop doesn’t get rerouted through Siberia. If so, here’s hoping there’s some good retail to check out along the way. retail to check out along the way.

You see ups and downs. We see opportunity.With a deft touch of intelligence and imagination, we can create experiences that engage shoppers, changing your store from static to dynamic. Call us.

Brand Strategy | Shopper Sciences | Retail Design | Digital | Documentation and Rollout

Check out our portfolio and blog at www.interbranddesignforum.com

+1 937 439 4400

v m s d e d i t o r i a l a d v i s o r y b o a r deab

retailersBevan BloemendaalSenior Director, Global Creative ServicesTimberland

rick BurBeeDivisional VP Home Design/TrendSears Holdings Corp.

max carmonaSenior DirectorMcDonald’s USA

tim coxDirector, Creative ServicesPublix Super Markets

david curtisDirector, Store Design North AmericaStarbucks Coffee Co.

matt davisonDirector, Store Design and PlanningKohl’s Department Stores

linda FargoSenior VP, Fashion Director and Store PresentationBergdorf Goodman

tracey FingerSenior Manager Retail CreativeApple

Jason FloydDirector, Store DevelopmentGameStop Inc.

amy garriganVP, Brand DevelopmentFamily Christian Stores

Beth harlorAssociate Director – CBDi Design Procter & Gamble

Jack hruska Executive VP, Creative ServicesBloomingdale’s

victor JohnsonDirector, Store EnvironmentWhite House | Black Market

JeFFrey keyStore Environment Manager - Store PlanningLowe’s Companies Inc.

hak kimDirector of Store DesignTumi

lynn knutsonVisual Merchandising Program ManagerHarley-Davidson

Jay kratzArchitect, Senior Design ManagerStore DesignLuxottica Retail

sharon lessardVP, Store DesignSuperValu Inc.

dave lindseyCorporate VP, Store PlanningNordstrom

david milneVP, Architecture and DesignCarlson Restaurants Worldwide

Jose raul PadronSenior Visual ManagerGodiva Chocolatier

tracey Peters National Visual and Merchandising ManagerHolt Renfrew

stePhanie PiconeVP, Marketing/VisualIZOD Retail

ken PrayDirector, Store DesignThe Kroger Co.

reginaldo reyesSenior Design LeadTarget

kevin ruehleStore Layout, Senior Director, Prototype Design & EvolutionWalmart

James slossVP, Design|SPACEMacy's Inc.

todd taylorDirector of DesignDarden Restaurants Inc.

Jan triBBeyVP, Store Design & Construction Victoria’s Secret StoresLimited Brands

Parisa zanderDirector, Worldwide Visual Merchandising, Store DesignMicrosoft

design/industry consultantstom BeeBeCreative Consultant/Stylist

michael BodzinerPrincipalGensler

Jim crawFordExecutive DirectorGlobal Retail Executive Council

steven derwoedSenior VP and Managing DirectorCallison RYA Studio

Peter dixonSenior Partner, Creative DirectorProphet

Bruce dyBvadPresidentInterbrand Design Forum

niki FitzgeraldVP, Managing Creative DirectorGraphic DesignFRCH Design Worldwide

Bryan gaileyVP Retail Design DirectorArc Worldwide

les hiscoeVP, Retail GroupShawmut Design and Construction

david hogreFeManaging DirectorFitch

JeFFrey hutchisonPresidentJeffrey Hutchison & Associates

miho koshidoCreative DirectorJGA

kevin o’donnell FounderThread Collaborative

tara o'neilChief Creative OfficerPerennial Inc.

lee PetersonExecutive VP, Creative ServicesWD Partners

todd rowlandDirector of Design, RetailLittle

randy sauerPrincipalMulvannyG2 Architecture

Brian shaFleyPresidentChute Gerdeman

randall stoneSenior PartnerLippincott

dimitri vermesVPCBX

rachel zsemBeryAssociateBergmeyer & Associates

More Than A Sign, It’s Identity

That Which We Call A Rose By Any Other Name ...

STAND OUT.


12 March 2011 | vmsd.com

TG THE GOODS

Edited by Anne DiNardo

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Forget vodka, triple sec, cranberry and lime juice. The newest cosmo to hit the Las Vegas skyline is a new multi-tower luxury resort on The Strip.

Sitting on 8.7 acres of land off Las Vegas Bou-levard, The Cosmopolitan of Las Vegas opened in December with a 2995-room resort with oversized, residential-style living spaces; three pools; a 100,000-square-foot casino; Marquee Nightclub & Dayclub; and Sahra Spa & Hammam. Several noteworthy architects had their hands in the project, including executive architect Friedmutter Group and building architect Arquitectonica. The interior design was directed by Rockwell Group, Jeffrey Beers, Adam Tihany, Friedmutter Group, SEED, Asfor Guzy, Stu-dio Gaia, Bentel & Bentel and United.

To stand out from the bounty of glitz and glam that makes up the Las Vegas experience, The Cos-mopolitan is designed to bring something new to the market – particularly in the areas of retail and dining.

“Retail in the city has become expected,” says ceo John Unwin. “But our thoughtful merchandising and unique mix is specially curated for The Cosmo-politan brand and is unlike anything that has come before it.”

The 36,000-square-foot retail space includes nine luxury boutiques: AllSaints Spitalfields, Beckley, CRSVR Sneaker Boutique, DNA2050 denim shop, Droog, Molly Brown’s Swimwear, Retrospecs & Co., Skins 6|2 Cosmetics and Stitched men’s boutique.

The resort’s collection of restaurants spans the culinary globe with Blue Ribbon Sushi Bar & Grill, China Poblano, Comme Ca, D.O.C.G. wine bar, Estiatorio Milos’ Greek restaurant and steakhouse STK, among others.

Visitors can also marvel at The Chandelier (inset), a tri-level, crystal-enshrouded bar that seats hun-dreds among shimmering strands of 2 million beaded crystals. This is, after all, Las Vegas! —Anne DiNardo

The Cosmopolitan Shakes up las Vegas


T H E G O O D STG

QUOTE

JCPenney Says “I Do” to Technology

JCPenney (Plano, Texas) has found a happy relationship with in-store technology.In 2009, the department store began introducing FindMore smart fixtures

(shown), linking home departments in six stores to the retailer’s online site, for expanded merchandise selection, e-mail functions, product feature information and online purchasing. Fast forward to 2011 and that initiative has grown to 127 stores and four departments, including women’s, men’s and footwear.

JCPenney recently expanded its technology strategy to help brides prepare for their walk down the aisle. Associates in fine jewelry departments at 10 stores in Los Angeles and Dallas/Ft. Worth markets now have iPads on hand to use as a sales tool, with an additional 40 stores to receive them this spring. The device allows customers to view the retailer’s entire bridal fine jewelry collection avail-able through its new Modern Bride section within its fine jewelry department. “Our commitment to technology innovation continues to deliver new opportuni-ties to connect with our customers,” says Kate Coultas, corporate communica-tions manager, brand, JCPenney. —AD

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SEXIEST APP ALIVE

Barnes & Noble and Esquire magazine, which have

both been stung by the growth of today’s digital

media, collaborated on an unusual celebration of

those new media.

In January, Esquire cover girl Brooklyn Decker,

voted “sexiest woman alive” by the magazine’s

readers, appeared in Barnes & Noble stores – or,

at least, a digital image of Decker appeared, via

GPS technology.

Customers with the right iPhone app could pho-

tograph the 23-year-old swimsuit model in any

of various poses, insert themselves in the photos

and then post or e-mail the images.

GoldRun, a specialty New York agency, set up

the technology so the enabled GPS zone was

confined to the magazine shelves where Esquireappeared. The hope? Maybe someone would buy

and read a magazine. —Steve Kaufman

“ It’s a work in progress. Overall, I want to make Barneys the greatest specialty store in the world.”

— MARK LEE ON HIS VISION AS NEW CEO OF THE SPECIALTY DEPARTMENT STORE

Source: Women’s Wear Daily, February 6, 2011

JCPenney Says “I Do” to Technology

JCPenney (Plano, Texas) has found a happy relationship with in-store technology.In 2009, the department store began introducing FindMore smart fixtures

(shown), linking home departments in six stores to the retailer’s online site, for expanded merchandise selection, e-mail functions, product feature information and online purchasing. Fast forward to 2011 and that initiative has grown to 127 stores and four departments, including women’s, men’s and footwear.

JCPenney recently expanded its technology strategy to help brides prepare for their walk down the aisle. Associates in fine jewelry departments at 10 stores in Los Angeles and Dallas/Ft. Worth markets now have iPads on hand to use as a sales tool, with an additional 40 stores to receive them this spring. The device allows customers to view the retailer’s entire bridal fine jewelry collection avail-able through its new Modern Bride section within its fine jewelry department. “Our commitment to technology innovation continues to deliver new opportuni-ties to connect with our customers,” says Kate Coultas, corporate communica-tions manager, brand, JCPenney.

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t h e g o o d s tg

Coffee CoutureEspresso coffee brand Nespresso kicked off the year with a series of ornate window and in-store displays created by Indian fashion star Manish Arora. The N-Art Campaign carried an Arabian Nights theme and was featured in more than 300 Nespresso bou-tiques around the world. The designer, known for his psychedelic color palette and fusion of modern and traditional techniques, created handmade artworks using the brand’s colored coffee capsules. Location-specific icons were also included, such as the Eiffel Tower in the Paris store and the Golden Gate Bridge in San Francisco. “The campaign consisted of many thousand intricate details that had to be applied and fitted to every store and window – a creative and logistical challenge,” says Thomas Paul Klein, key account director for Liganova, the Stuttgart, Germany-based firm in charge of production and logistics of the temporary display.

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Review: NRF’s the Big show“Innovation is a pebble you turn over. It’s a pack of three socks that don’t match.” That message was delivered by Jonah Staw, ceo/founder of Lit-tleMissMatched, during a panel discussion, “Show-ers of Creativity: Rays of Inspiration,” at NRF’s 100th annual convention and expo, in New York. Staw joined Kate Anchetill, GDR Creative Intel-ligence; Harry Cunningham, Saks Fifth Avenue; and Ken Nisch, JGA, to talk to a packed room about moments of creativity. Anchetill shared social media’s rising power using examples from Burger King, Walmart and Uniqlo. “The power of bloggers is immense now, especially with moms,” she added.

Plenty of awe-inspiring technology was also on-hand at the expo. One example was After-mouse.com’s (New York) touchscreen applications for retail and hospitality settings (shown). “The units allow you to make product comparisons, see prod-uct in 3-D, take virtual orders and show video,” says ceo Nicolas Chaillan. —AD

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VMSD Retail Renovation Competition

The editors of VMSD invite all design firms, construction companies, retailers and suppliers to submit store renovation projects for consideration in this one-of-a-kind competition.

Deadline: april 18, 2011

For more information, visit VMSD.com under “Competitions” on the Hot Topics page or e-mail editor Anne DiNardo at [email protected].

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1 CEILINGIn reference to the fl uid motion of a dish of fro-yo, designers employed lots of curves throughout the space, including the ceiling panels. A mango-colored drop ceiling helps with sound control inside the roughly 1400-square-foot space while also extending the food-inspired color palette overhead.

2 LIGHTINGA variety of lighting treatments are put to use throughout, including decorative rice paper lamps and MR-16 track heads over the toppings bar.

16 Handles YogurtLong Island, N.Y.

Color, curves and eco-conscious materials highlight the fun mix-and-match philosophy of this self-serve frozen yogurt chain as it prepares for its East Coast expansion.

For more images of 16 Handles Yogurt, visit VMSD.com.

DD D E S I G N D E T A I L

By Anne DiNardo

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vmsd.com | MARCH 2011 21

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PROJECT SUPPLIERSRETAILER:16 Handles, New York

DESIGN Horst Design Intl. Inc., Cold Spring Harbor, N.Y.

CEILINGSArmstrong Acoustical Tile, New York

FIXTURES AND GENERAL CONTRACTORMegavision, Brooklyn, N.Y.

FLOORINGStone Source, New York

FURNITUREDomitalia, New York

LIGHTINGStore Lighting Systems, New York

WALLCOVERINGS AND MATERIALSMoz Metals, New YorkChemetal Metal Laminate, New York

For a full list of suppliers, go to vmsd.com.

3 GREEN MATERIALSTaking cues from the company’s corporate philosophy, Horst Design Intl. (HDI, Cold Spring Harbor, N.Y.) incorporated plenty of green materials. Countertops at the toppings bar, cashwrap and yogurt dispensing area are made of recycled glass and concrete and signs are mounted on renewable bamboo panels.

4 FLOORING AND SEATINGPorcelain tile in three colors – white, green and mango – brighten the fl oor. Customers have a variety of seating options, including lounge pods with bamboo-topped tables. The wall banquette is composed of a white plastic laminate bench with pink seat cushions and a padded green backwall.

5 COLOR-CHANGING LIGHTSStainless-steel towel bars house color-changing LED accent lights that “tie into the 16 yogurt fl avors available every day,” says Doug Horst, president and creative director, HDI. LEDs are also installed underneath the seating bench for added visual pop. x

RICK MARDER , RIXPIX PHOTOGRAPHY, CARLE PLACE, N.Y.

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Godiva’s New Chocolate Box


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eyThe American brand with a Belgian heritage and new

Turkish owner launches its first luxury retail statement on the streets of Istanbul.

By Steve Kaufman, Editor at Large

vmsd.com | March 2011 25

Fashionable shoppers stroll Istanbul’s Nisantasi quarter, wandering in and out of the highest-end international luxury storefronts: Louis Vuitton, Prada, Dior, Hermes, Gucci, Cartier.

A new player in the neighborhood has just opened shop, offering the same elegant surroundings and chic merchandising. But Godiva Chocolatier is not selling sparkling jewelry or thousand-dollar bags. It’s just merchandising its confectionery that way, with a store that cries out to the international sidewalk traf-fic: “We’re the diamonds and rubies of chocolate.”

“In fact,” says designer David Ashen of d-ash

design (Long Island City, N.Y.), “the internal working name at Godiva for the store concept was ‘pirlanta’ – Turkish for ‘brilliant jewelry.’ ”

It’s a powerful message for a culture notorious for its sweet tooth. And who better to deliver it than Godiva, which has marketed itself as the gold standard for chocolate since its 1926 founding in Brussels? After 40 years as a division of The Camp-bell Soup Co., Godiva was acquired in 2008 for $850 million by Istanbul’s Yıldız Holding, which owns Ülker Group, the largest consumer goods man-ufacturer in the Turkish food industry. So Godiva

Godiva Chocolatier’s new Istanbul store is a celebration of luxury merchandising, with sleek lines, polished surfaces and merchandising that suggests expensive jewelry and high-end accessories as much as chocolate candies.


“��Our�objective�was�to�make�the�consumer�feel�totally�

surrounded�by�all�the�emotions�that�chocolate�

conjures�–�pleasure,�indulgence,�comfort.”�

— DaviD ashen, D-ash Design

Above a cozy sit-down area, a nod to Turkey’s café

culture, offers hot chocolate drinks and displays some Godiva legacy pieces, like chocolates made for the

launch of “Gone With the Wind” and for Queen

Elizabeth’s birthday.

Right The Lady Godiva logo against the wall was

toned down and covered up to respect the Muslim sensibilities of the Turkish

marketplace.


not only has the international cachet (Belgium, New Jersey), but now also the Istanbul street cred.

“The key strategy is to make people think of Godiva when they think about chocolate,” Godiva ceo Jim Goldman told the Istanbul press.

However, shoppers in Istanbul had not had much exposure to Godiva chocolate, which previously was sold only at Istanbul’s Ataturk International Airport. “So our strategy was to give them an exciting chocolate retail experience,” says Linda Lombardi, Godiva’s vp, global store design and visual merchan-dising. In addition, she says, “the Turkish people are not particularly well-versed about chocolate. It’s not what they think of when they think of candy, or luxury, or gift-giving.” So the challenge of the store design was to tell an elegant, luxurious story with chocolate as the theme. “Our objective,” says Ashen, “was to make the consumer feel totally surrounded by all the emotions that chocolate conjures – plea-sure, indulgence, comfort. Everywhere you turn, there’s a different way to enjoy Godiva.”

The two-level, 3000-square-foot space carries out the design brief right from the front door, a straightfor-wardly elegant geometry of glass panes and iron frame-work encompassing the simple all-caps Godiva logo.

The front-most third of the store is the retail experience. The perimeter walls are filled with back-lit niches all the way to the 16-foot ceiling, dramati-cally merchandised in luxurious presentations.

There’s a refrigerated glass drawer at the base of the wall displaying individual pieces, and boxed products above. “Shoppers can tour the store, creat-ing their own custom boxes,” says Lombardi.

A “chocolate runway” runs up the middle of the space – a 16-foot-long table with a carrera marble top and espresso-stained wood base over which cus-tomer and salesperson can collaboratively put collec-tions together.

The ceiling drops to 10 feet in the middle of the store, a cozy seating area serving coffee, tea and chocolate drinks that replicates the popular, casual Turkish sit-down café. “We wanted the store to be


PROJECT SUPPLIERSRETaILERGodiva chocolatier Inc., New York

DESIgn d-ash design, Long Island city, NY

aRChITECT anD gEnERaL COnTRaCTORNet Mimarlik, Istanbul, Turkey

OUTSIDE DESIgn COnSULTanTStudio c Squared, New York (lighting)

STOnE FLOORIngGranimer, Istanbul, Turkey

WaLL TILESann Sacks, New York

gLaSS WORkSGedik cam, Istanbul, Turkey

ChaIRS/aRmChaIRScenan ahsap, Istanbul, Turkey

gRaPhICS /vInyLSEkografik, Istanbul, Turkey


approachable, inviting and friendly,” says Lombardi. “We didn’t want them to see Godiva chocolates only for special occasions. The café provides that casual, everyday experience.”

The ceiling rises again, to 14 feet, in the rear-most third of the store, which serves as a gifting and consultation area for putting large catering packages together for parties, weddings, corporate events, etc. The corners soften into curves and the wall treat-ment becomes a delicious chocolate swirl.

“This part of the store addresses the Turkish culture’s expectation of high-level personal service,” Lombardi says. There’s even a VIP service area above the main room filled with curved couches, comfort-able pillows, Turkish rugs and silver tables cast from traditional Turkish drums.

High-end silver platters and bowls are also sold here. “Turkish people like to give beautiful platters as engagement or wedding presents,” she says. “We want them to begin filling those platters with Godiva chocolates.” x

Above The consultation area, for putting gift

packages together, was softened with round

curves and a chocolate swirling wall.

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Next Stop, Aeropostale

Aeropostale, which has been selling its mid-price merchandise to mall-haunting teens for years, has ventured into the biggest of big cities with a new store in New York’s Times Square.

But in trying to capture the essence of a Manhat-tan store, Tim Anderson, Aeropostale’s vp of con-struction, made a challenging decision. “We shied away from the obvious images, the Empire State Building and the Chrysler Building,” Anderson says, “and selected more esoteric imagery that can only

The specialty retailer accumulates unique visual icons of New York for its new Times Square store.By Eric Feigenbaum, New York Editor

Above Inside Aeropostale’s Times Square flagship, a Pepsi-Cola-inspired sign draws customers

up the escalator into an environment that interprets

the New York experience.


Next Stop, Aeropostale

be found in the Big Apple.” And one of the elements Anderson decided to focus on: the subway.

So at the Broadway and 45th Street entrance to the store, after such typical Aeropostale imagery as its proprietary wave graphic running along perimeter soffits, is a backlit sign announcing “Times Square NYC.” The sign is mounted on clean white subway tiles. It’s the starting point of a journey through the streets of New York.

A mosaic subway directory guides customers to the escalator and the SoHo T-Shirt Shop, Jeans Library and Dorm Room on the second floor. Along the way, designers made use of the colorful circles used on New York subway maps and signage to iden-tify the various lines. In one spot, four red circles are grouped together, each with a letter to spell out the word AERO. A distressed version of the company logo also appears on a white brick wall, enhancing the urban feel. The sign is actually made with vinyl letters that were applied to the brick using heat shrinking to appear as if it’s been painted.

But it’s not just the subway. Anderson and his partners at GHA Design Studios (Montreal) were inspired by the big Pepsi-Cola sign that guards the banks of the East River, including its steel super-structure, to spell out the word Aeropostale on the sidewall of the escalator.

The mellifluous curve of the sign entices custom-ers to the top of the escalator on the second floor

Above In the jeans shop, denim is merchandised in perimeter cubes suggestive of library shelves, with style and price point written on the spines of books stacked below the jeans.

Below Strategically positioned front and forward, the vertical presentation of T-shirts draws the busy thouroughfare’s walking trade into the store.


is stacked and folded on nested tables with blue wood-turned legs and upholstered linen-covered benches. An eclectic grouping of chandeliers lights a signature round settee.

There’s a balcony outside the second floor of the 19,000-square-foot store looking out at the uniquely New York bustle of Times Square. But with clever use of materials and familiar references, the design-ers did a good job of replicating the city’s glitter, tex-ture, lights and pulsating beat inside the store. x

PROJECT SUPPLIERSRetaileRaeropostale, New York

Design Gha Design Group, Montreal

aRchitectSargenti architects, Paramus, N.J.

FixtuRes, FuRnituReKrG Enterprises Inc., Philadelphia

FlooRingarchitectural Systems Inc., New York

lightingLido Lighting, Deer Park, N.Y.

where The SoHo room is strategically positioned. The room’s façade is reminiscent of SoHo’s landmark cast-iron architecture.

“The room is a nod to the heritage not only of the city but also of Aeropostale, as props from the com-pany archives are used throughout,” says Jeff Lee, vp of visual merchandising, including photos, cer-tificates and even the chairman’s own bomber jacket. An image of the Brooklyn Bridge is etched onto the surface of an antique mirror hung as a focal point on the back wall. There’s also a good deal of appropriate repurposing in the room: industrial work tables from Get Back Inc., vintage props from Olde Good Things, price point signs scribbled on old chalk boards and exposed brick walls with repurposed floorboards.

The Jeans Library is evocative of the city’s iconic 42nd Street Public Library, including a replica of the famous lions regally positioned in the front of the space. Bronze chandeliers and creaky wooden library tables complete the reading room reference.

The Dorm Room – which features sleepwear, loungewear, intimate apparel and accessories – is modeled after a Greenwich Village loft. Merchandise

Mannequins/FoRMsLifestyle/Trimco, New York

PRoPs anD DecoRativesLifestyle/Trimco, New YorkSuzi West, columbus, Ohio

entRance DooRs, glass anD Metal installationamerican Products Inc., Tampa

inteRioR sign Bergen Sign co., Paterson, N.J.


Above White brick walls, bleached wood flooring and an oriental carpet add to the

ambience inside the Dorm room on the second floor.

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By Steve Kaufman, Editor at Large

Last fall, the glamour of air travel officially left the gate.Headlines and TV reports blared throughout the 2010

Thanksgiving weekend about stepped-up airport security, humiliating pat-downs and invasive digital body scans.

That, along with increasing delays and decreasing services, puts travelers at the airport in a grumpy state of mind. Perversely, this stressed, preoccupied, grouchy consumer has given airport retailing its best opportunity ever to drive sales.

“Today’s travelers are spending as much time on the ground at the airport as they are on the flights them-selves,” says Bruce Dybvad, president of Interbrand Design Forum (Dayton, Ohio). “Once through security, they’re ready to de-stress. And retailers have the oppor-tunity to make them happy.”

That means upgrading the old newsstand-and-a-pack-of-gum formula. Attractively fashionable stores are selling branded merchandise. Spacious sit-down restau-rants are offering gourmet-level meals. Branded kiosks are selling a growing variety of items – from headphones and jump drives to lotions and perfumes – with the swipe of a credit card (see sidebar). Health and beauty stores are offering merchandise and spa treatments. And what Dybvad calls “C-stores on steroids” are offering the usual grab-and-go opportunities but have upgraded the fare – gourmet, organic, vegetarian – and improved the sightlines and traffic flow not only for efficiency and mobility but also for visibility and allure.

Sector Spotlight

Eat, Shop, Fly Travelers at airports are annoyed, but retailers have a growing opportunity to attract, entertain and de-stress them.


Much of the focus is on food and beverage – and with a local angle. A Cibo Express Gourmet Market was recently installed at the Delta concourse of New York’s LaGuardia Airport, replacing a couple of national quick-serve brands like Sbarro pizza and Burger King.

The concept, developed by OTG Management (Philadelphia), is specifically designed to replace the bland could-be-anywhere feeling of the typi-cal concourse with a strong local flavor. “We want customers to feel like they’re sitting in any New York restaurant,” says OTG ceo Rick Blatstein. So there’s a French bistro, New York-style steakhouse, custom burger joint, Brooklyn-style pizza offering and an espresso and coffee counter, all sleek and stream-lined, with a single checkout line.

There are also plans for a seafood and raw bar, wine bar, noodle shop, Italian bistro, Jewish deli and gourmet market – other ingredients of the New York culinary mix.

Air Side Shopping Though all those travelers wheeling luggage carts around the airport represent a captive audience ripe for picking, it’s not an easy one to isolate. It’s cer-tainly clear that the best retail opportunities lie on what the industry calls “the air side” of the security checkpoints (as opposed to “the land side”). After surviving that rushing/herding/disrobing gauntlet, “Suddenly, the stress begins to disappear and there’s time to stroll the concourse,” says Randall Stone, senior partner at Lippincott (New York). The love-to-shop pheromones kick in.

Sophisticated business travelers who want to spend that time shopping are expecting the same brand presence and level of experience they get on the street. It’s a trend that began with duty-free shopping. “They’re attractive, well-laid-out stores with big-name luxury brands,” says Steven Derwoed, director of retail in Callison’s New York office. “The brands tend toward open-sell merchandising, which

Megan newton PhotograPhy, Boulder , Colo.

Colorado Sports Bar & grill, denver Intl. airport


encourages speed of transaction. And while the idea of saving money is attractive, it’s the quality of the offering that drives the experience.”

The same quality of experience has been extended in some European airports. “Terminals 4 and 5 in London’s Heathrow Airport have some of the same retail brands – Harrod’s, Bulgari, Rolex, Watches of Switzerland – that any destination urban shopping street would be happy to have,” says Der-woed. Callison recently designed the Heathrow stores for Watches of Switzerland, selling the same high-end merchandise as in its London stores, but in an environment that takes into account the specific needs of the airport shopper.

“On Brompton Road, the transaction can take 45 minutes in a private lounge over Champagne,” Der-woed says. “In the airport, they often sell a six-figure

watch in five minutes. We tried to create a compara-bly luxurious environment in fewer square feet and to offer dedicated areas that allow the same intimacy of transaction, only standing up.”

DINING INOther airport retailers trying to pinpoint the con-course demographic know they first have to target two consumer groups: the business traveler and leisure traveler. What they have in common is time on their hands and the search for a convivial dining experience. But there are differences, too.

“Business travelers are savvy and experienced, and generally alone,” says Stone. “They probably already have their reading material and headphones. They’ll more likely seek out a good place to sit and eat or have a drink, watch a game or check their e-mails.”

“Bars continue to be in strong demand,” says Mike Caro, vp of Airmall USA (Pittsburgh), which devel-ops and operates retail for airports, “but the desire is for quality surroundings. And TVs are a must!”

Leisure travelers, more likely to be traveling in groups or with families, are looking for something

“ Bars continue to be in strong

demand but the desire is for quality

surroundings. And TVs are a must!”

–MIKE CARO, AIRMALL USA

Automated RetailWith the cost of airport retail space rising and the demand for goods broadening, several national retail brands are estab-lishing their airport presence with sophisticated technology. Best Buy, Apple, Body Shop, Reebok and Proactiv Solution are among those installing automated digital stations throughout airports, selling relatively small and easy items with the swipe of a credit card.

“They’re giant vending machines,” says Randall Stone, senior partner at Lippincott (New York). ZoomSystems (San Francisco), which builds and installs many of these 7-foot-high, 27-square-foot devices, calls theirs “Zoom Shops.” They’re not only in about 32 different airports around the country but also in train sta-tions, malls, on campuses and military bases, in hotels, resorts, hospitals and even inside other stores, such as Macy’s.

“They’re branded with the retailer’s logo, colors, aesthetics and signage to look just like a mini-store,” Stone says. And they’re designed for easy and secure transactions. Not unlike selecting a Hershey Bar or bag of Frito’s, the shopper can peer inside at the merchandise selection and shop using a touch-screen inter-face. After the credit card information is verified, out it comes: a USB power adapter from Apple, headphones from Best Buy, battery pack from Sony, revitalizing toner from Proactiv Solu-tions, lotion from Body Shop or, for the first time, apparel items. Reebok shops carrying a line of Reebok Retrosport licensed T-shirts, representing nine different National Football League teams, have been installed in 20 U.S. airports.

“It’s easy and efficient,” says ZoomSystems ceo Gower Smith, “and secure – the purchase is not fully charged until the product is scanned and removed.”

Is it the future of airport retail? Could be, if ZoomSystems’ claim is correct that the machines have the highest sales per square foot of any retail store – and even higher in airports. – SK

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to entertain the kids, says Matt Hyatt, senior associ-ate at Bergmeyer & Associates (Boston), “and they’d rather eat than sit at the gate. But they’re almost cer-tainly lugging more stuff, so they need wider aisles and places to put bags and carts down. On the other

hand, they’re probably less time-sensitive than the business traveler, who’s concerned about missing a meeting or making a connection.”

Those connections are becoming more and more a reality of air travel – and more of an opportunity. “Peo-ple making connections, wandering around an airport for an hour or so, could be anywhere,” says Callison’s Derwoed. “A local reference personalizes the journey for them – a mural, a sculpture. If they suddenly real-ize that this generic agglomeration of concourses, gates and walking sidewalks is actually Detroit, they might be attracted to local color: a shop selling items related to the auto industry or the Motown music story, or stuffed animals in a store linked to the Detroit Zoo. They might see it as a chance to buy a memento for their family or co-workers.”

Rocky Mountain HigHThe right local eating experience might help set that mood. “The consumer is frustrated and wants to break out,” says Roslindale, Mass., architect Derek Rubinoff, explaining his concept for the Colorado Sports Bar & Grill at Denver Interna-tional Airport. “So we gave them blue skies, majes-tic mountains and swooping, sloping landscapes.” The restaurant’s mural-filled design attempts to suggest what Rubinoff calls “a transportive” environ-ment, referencing the area’s skiing, ice-climbing, mountain biking, hang gliding and kayaking.

There are TVs, of course, but they’re set up in the 7-foot soffits so if customers want to sit and talk rather than watch a game, it’s easy to do so. And if they want to watch, the dark blue walls and ceiling provide a no-glare background.

Below the waistline, however, colors are light and neutral, to relax the diner. “Ultimately,” says Rubinoff, “it’s all about taking the stress out of the experience, if only for an hour.”

Food is one familiar way to the heart. Another is well-presented merchandise in an inviting environ-ment. So whether it’s a slice of pizza in a Brooklyn-style joint in a food court or a Rolex watch in a lush high street store on the concourse, airports are trying to turn their environments into places where travel-ers don’t mind spending time – or money. x

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Brown Thomas’ Dublin Street Flagship has been an established landmark in Ire-land since the 1840s, earning its place on the international stage of luxury retailing.

The brand houses some of the world’s most exclusive designer collections – Louis Vuitton, Chanel, Hermes – cou-pled with a high-end level of service that creates “the Brown Thomas experience.”

When the retailer wanted to evolve its offering to include a new depart-ment featuring fine watches, jewelry and

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A SenSe of PlAceBrown Thomas Luxury hall didn’t need the luck of the Irish to win top

honors in rDI’s annual store design competition. Just a dazzling array of

materials, lighting and natural colors to create a world of refined luxury.

By Anne DiNardo, Editor

The 2010 RDI InternatIonal Store DeSIgn CompeTITIon


luxury gifts, designers sought to create a space that would transport shoppers to a luxurious setting while still staying grounded in its Irish heritage.

“We needed to create a space that was iconic on a global point of view,” says Diego Burdi, creative partner, Burdifilek (Toronto), the firm that designed the award-winning space.

Inspired by the country’s natural rich-ness, designers introduced a soft color palette, feminine design aesthetics and what Burdi calls “feats of engineering” to create an 8500-square-foot department that’s a delight to the senses.

Among the riches are honed Ital-ian marble flooring in mottled, creamy shades; columns clad in tinted, antiqued mirrors; and seamless, semi-circular glass display cases in soft polished nickel

that appear to float over champagne-col-ored Starfire glass bases.

Perimeter walls in dichroic glass reveal a shimmering, gold-hued irides-cence. Toronto-based artist Dennis Lin was commissioned to create a Bertoia-inspired installation with hand-articu-lated polished nickel rods that extend from floor to ceiling.

“When you look at it all together, it speaks beautifully and demographically to where the store is situated,” says Burdi.

Judges admired the jewel-like quality. “The sinuous character of the arrange-ment, balanced with the light reflectivity of the merchandising elements and inte-rior treatments, create an environment that is evocative of surprise and uniquely distilled splendor,” says Tim Girvin of Girvin | Strategic Branding & Design and one of the competition judges.

VMSD presents the winners of the 2010 Retail Design Institute’s annual International Store Design Competition on the following pages. For more awards coverage, visit vmsd.com.

RDI International Store Design Competition Judging Panel

ElizabEth DowD, store planning and fixture design, Recreational Equipment Inc.

MichaEl ForrEst, senior director, customer experience, Microsoft Corp. Retail Stores

tiM Girvin, principal and founder of Girvin | Strategic Branding & Design

Justin hill, senior principal, MulvannyG2 Architecture

tiM PFEiFFEr, owner, Tim Pfeiffer Design Collective and Branded Environment Design Consultancy

russEll sway, president, R. Sway Associates

JuDy thEoDorson, assistant professor interior design, Interdisciplinary Design Institute, Washington State University Spokane

Hosted by the Seattle Chapter of RDI

Store of the YearNew Floor or Shop Within an Existing Department or Specialty Store

Innovative Award: Materiality

Brown Thomas Luxury haLLDublin, irelandBurdifilek



Specialty Store 3001 to 5000 Square Feet (tie)Sag SIgnatureQuebec City, Que.Aedifica Inc.

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New or Completely Renovated Full-Line Department StoreLotte GwanGbok Department StoreBusan, South KoreaID & Design Intl.

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pop up/temporary StoreInnovative award: Conceptual Design“eyewear from the beGInnInG to the future” exhIbItIonGrand Central Terminal, New Yorkgiorgio Borruso Design

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Specialty Store Under 1500 Square FeetMan StuDIoSeoul, South KoreaJhp

Specialty Store 1501 to 3000 Square FeetInnovative Award: Space planningWenger – Maker of the genuIne SWISS arMy knIfeBoulder, Colo.Gensler

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New or Completely Renovated Specialty Department StoreBloomingdale’s santa monicaSanta Monica, Calif.Mancini•Duffy

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Specialty Store over 10,000 Square FeetInnovative Award: Fixture DesignInnovative Award: Visual MerchandisingALLSAINTS SpITALfIeLdS SoHo, New York212 Design INC.

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tHE 2010 rDI INTerNATIoNAL STore deSIgN CoMPEtItIoN



manufacturer’s ShowroomCenturaCote-de-Liesse, Que.GhA Design Studios

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Specialty Food ShopDoltone HouseDarling Island Wharf, Sydney, AustraliaGeyer Pty. Ltd.

SupermarkettHe lanDmark – makatiManila, PhilippinesHugh A. Boyd Architects

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large-Format Specialty Storethe exchangeTinker Air Force Base, Oklahoma City, Okla.Chute gerdeman x


VS VMSD ShowrooM

PreView: GlobalShoP exhibitorSOn the heels of the triennial EuroShop trade show, the industry will gather again for GlobalShop, March 28 to 30, at Las Vegas’ Sands Expo and convention center.

To help readers navigate the show floor, VMSD offers a preview of exhibitors and new products on display during the three-day event. These listings also indicate the pavilion where each exhibitor is located: SF = Store Fixturing Show; VM = Visual Merchandising Show; DS = Digital Store; SDO = Store Design & Operations; ARM = at-retail Marketplace; RMS = retail Marketing Services.

Pacific Northern Inc.pacificnorthern.com

The M3 System is a component-based modular

display with expandable shelving. The high-capacity

collection fixture features lifestyle imagery, logo identity and product

information, along with room for backstock. SF

Lifestyle/Trimcolfs-trimco.comIn addition to its array of holiday products and decorative urns collection, the company will display the Grafix line of transfer art featured on its cabine mannequin. VM

Madix Inc.madixinc.comDesigned for small spaces, Y-Gondola is constructed from the company’s Maxi Line components for fast assembly. SF


Abet Laminatiabetlaminati.com

Kaleidos Collection of high-pressure laminates includes four patterns: Sparkles with tiny flecks; Shards with

triangular patterns for a geometrical movement; Crystal with small geometric gems; and Lens, featuring squares with a curved effect that catches light. Offered in white,

taupe, gray and black background colors. SF

Treefrog Veneertreefrogveneer.comNew Madagascar Ebony Bright Silk and Palmwood Bright Silk prefinished real wood veneer laminates feature an improved topcoat to accentuate darker wood hues. SF


V M S D S H O W R O O MGlobalShop Exhibitors

VS

Outwater Plastics Industries Inc.outwater.comThe LED Crystal Light Box with cable shelving hardware system can be used to backlight graphics, posters and promotional materials without a visible power supply. Features ultra-slim design. SF

JP Metal America Inc.jpmetalamerica.com

JPMA’s in-house facilities contain over 1 million sq.

ft. of production space in the areas of metal,

wood, electroplating, powdercoating, veneer, assembly/warehousing,

and shipping. SF

Holiday Foliage holidayfoliage.comAmerican Industrial Presentation Tables and Risers come in custom sizes and finishes. VM

FFR-DSI Inc. ffr-dsi.comThe company’s Yellow Pages catalog features more than 400 new products, from stock products and category management to custom programs. SF

(800) 807-7341chemetal.com

Chemetal is a massivecollection of over 200 metal

designs ideal for verticalinstallation in retail and

exhibit spaces. Call or visitfor more infomation.

THE MANY MOODSOF METAL.

DO MORE INST REINST RE

800-233-5012PDinstore.com

FIXTURES - FURNITURE - DISPLAYS - SHOP IN SHOPS - METAL - WOOD - PLASTIC - ELECTRONIC INTEGRATION - HIGH SECURITY KITTING & FULFILLMENT

Visual merchandising on a whole new level

© 2011 PD


Identity Group/AdMartadmart.comTeaser Stand is a versatile in-store marketing aid for promotional displays. Designed to accommodate graphic inserts, overlays, banners, shelves, display rods and literature pockets in a variety of combinations. ARM

Visplay Inc.visplay.comInvisible 6 P/L horizontal support system uses an integrated power rail and 24V low-voltage technology. Shelves with integrated lighting can be installed along this invisible plug and light system. SF

Apply. Replace. Impress.New Pegboard Skinz for retail environments

Give your retail environment a complete makeover — without spending a pretty

penny. Vibrant printed Pegboard Skinz apply easily over your existing pegboard

panels. Change the look of your retail environment within moments for a seasonal

sale or promotion without replacing entire sheets of panel. We offer complete

peg holes or partial cuts for a clean look. Save time and money with Panel’s new

Pegboard Skinz. Call our team for a free sample!

Global Shop Booth #3523

[email protected] • 800.433.7142 • www.panel.com


VSV M S D S H O W R O O MGlobalShop Exhibitors

SoundTube Entertainment

soundtube.comThe company introduces

the SM8 series of surface-mount 8-in.

retail speakers. Other options include open

ceiling, in-ceiling, focus-point and outdoor styles.

SDO, DS

Hera Lightingheralighting.comSlimLite XL-LED has a plug-in modular system for easy installation. Offers the same light output as a T5 fluorescent with half the energy use and longer lamp life. SF

Mettler Packagingpapier-mettler.comEcoLoop, part of the company’s sustainable packaging line, is made with more than 80 percent post-consumer recycled material. VM

V M S D S H O W R O O MGlobalShop Exhibitors

VS

Stylmark Inc.stylmark.comThe company now offers high-impact graphic display solutions, including backlit display and lightboxes, poster frames, edgelit displays and frameless fabric displays. Lightboxes come in wall-mount, recessed and double-sided styles, in anodized color and finish combinations. SF x

DSA Phototechlightboxes.com

The company will debut a full line of digital

signage products and services, including

content production and management and

custom-designed digital displays. SF

Niconat Mfg.niconatmfg.comThe company will exhibit a variety of products, including contemporary floor fixtures, display tables, étagères, floor mirrors and seating pieces. Products offered in a combination of metal, wood and glass. SF

Chemetalchemetal.com

The company introduces 15 new colors to the Tints

Collection. The line also includes 3-D

effects of 11 deeply brushed design

choices. SF

Call LEE Filters for more information

Tel: 800.576.5055leefiltersusa.com/architectural

twitter.com/leefilters

Designed specifically to color correct energy efficient light sources.

Visit us at: Globalshop Booth No. 3038

CAPTIVATEWhen do images come to life?

1 800 235 8320 ww

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WHERE QUALITY MEETS PERFORMANCE

GRAPHIC DISPLAYMATERIALS

When they are printed on

r e g i o n a l d i r e c t o r yAn advertising service for local or regional display and fixturing companies and national companies with local distributors and/or sales offices.

rd


ArizonaFlagstaffMANNEQUIN RECOVERY3008 E. Pine Dr. (86004). P: 928-526-9194. F: 928-526-8004. Contact: Nancy Panlener [C • 12]

CaliforniaCity of CommerceNICONAT MFG. CO. STORE FIXTURES DISPLAY2624 Yates Ave. Commerce, CA (90040). P: 323-721-1900. F: 323-728-7893. E: [email protected]. www.niconatmfg.com. Contact: Vicent V. [A • 7.8.10.11]

City of IndustryPATINA-V15650 Salt Lake Ave. (91745). P: 626-961-2471. F: 626-333-6547. Contact: Robert Lade. [A • 7.10.12]

Los AngelesDISPLAYS BY JACK1030 E. Valencia Dr., Fullerton, CA (92831). P: 714-578-9100. F:714-578-9111. E: [email protected]. www.displaysbyjack.com. Contact: Eric Wang, Ken Lin. [B • 8.12.15]

R.A.P. RETAIL ASSOCIATED PRODUCTS4630 Cecelia St., Cudahy, CA (90201). P: 888-560-3493. F: 888-560-3496. E: [email protected]. Contact: Robert Palmer [A • 7.8]

San DiegoFARKAS STORE EQUIPMENT660 10th Ave. (92101). P: 619-232-0060. F: 619-234-1413. Contact: Christie Lee. E: [email protected]. www.farkasstorefixtures.com. [B.C • 3.7.8.10.12.13.14.15.]

HOLIDAY FOLIAGE INC.2592 Otay Center Dr. (92154). P: 619-661-9094. F: 619-661-8382. E: [email protected]. www.holidayfoliage.com. [A.B • 6.7.9 • International]

Santa MonicaHANG-UPS UNLIMITED1904 14th St. (90404). P: 310-453-3806. 800-461-8154. F: 800-426-4877. E: [email protected]. www.hangups.com. Contact: Lionel Freeman. [A • 15]

IllinoisChicagoTHE SIGN CENTRE5221 N. Long (60630). P: 773-286-4599. F: 773-286-8799. E: [email protected]. Contact: Bob Dismang, Guy Dismang. [A • 14]

ALPINA MANUFACTURING3418 N. Knox Avenue (60641). P: 800-915-2828. F: 800-217-9431. E: [email protected]. www.fastchangeframes.com. [A • International • 6.7]

NevadaLas VegasLAS VEGAS MANEQUINS3230 Polaris Avenue, Suite 21, Las Vegas, NV (89102), 702-987-5830, Fax: 702838-4463, Email: [email protected], Website: www.lvmannequins.com. Contact: Alison Wainwright. National. (C•12)

New YorkKingstonZEE WIG STUDIO, INC.333 Wall St. (12401). 8P: 45-331-0995. F: 845-338-9352. Contact: Zee Caplan, Gita Zanger. [A.B • 12]

Canada

AlbertaEdmontonVALUE STORE FIXTURES9115 Stadium Rd. P: 780-420-0345. 800-535-2279. F: 780-426-7072. E: [email protected]. www.valuestorefixtures.com. Contact: John Koyko. [C • 8.12.15]

WESTMOUNT STORE FIXTURES8520-106A Ave., Edmonton (T5H 0S4). P: 780-424-8950. 800-561-1951. F: 780-425-8578. E: [email protected]. www.westmountstorefixtures.com. Contact: Norman Vesala. [C • 6.8.12.15]

British ColumbiaVancouverEDDIE’S HANG-UP DISPLAY LTD.60 W. 3rd Ave. (V5Y 1E4) P: 604-708-3100. F: 604-688-8230. 877-433-3437. www.eddies.com. Contact: Morry Gaerber, Allen Gaerber. [A.B.C • 6.7.8.11.12.13]

1. Animations 2. Architectural and

Building Components 3. Audio/Video 5. Ceilings 6. Design Services 7. Decoratives

and Props

8. Fixtures 9. Flooring 10. Furniture 11. Lighting 12. Mannequins, Forms 13. Materials 14. Signage & Graphics 15. Supplies & Equipment

16. Wallcoverings 17. Security

LISTINGS/ADVERTISEMENTS To appear for one year, payable in advance. 1" or 2" Ads require digital art. For information and rates for advertising in the Regional Directory please contact Victoria Wells, Directory Coordinator p: 800.925.1110, ext. 393, f: 513.744.6993, e: [email protected]

A- ManufacturerB- ImporterC- Distributor

THE PRODUCTS & SERVICES (P&S) CODES AND THE BUSINESS CLASSIFICATION CODES IN EACH LISTING ARE DEFINED AS FOLLOWS:

r e g i o n a l d i r e c t o r y rd


OntarioTorontoALL TEAM GLASS AND MIRROR LTD.281 Hanlan Rd. (Woodbridge) (L4L 3R7). P: 905-851-7711. 800-363-4651. F: 416-745-2692. E: [email protected]. www.allteamglass.com. Contact: Mark Timoll. [A • 2.8.13]

InternatIonal

Republic of ChinaBON DISpLAy FIxTuRE CO., LTD122 Cheng-Kung 3rd Road, Nan Tou City, Taiwan R.O.C. P: 886-49-2252000, F:886-49-2251227. E: [email protected]; [email protected]. www.brightdisplay.com.tw. Contact: Ms. Lisa Lai or Ms. Connie Hwang. [A • International • 8.12]

GOLDEN RACK CO. LTD.9 Fl., No. 185, Chung Shan N Rd., Sec. 2, Taipei, Taiwan, R.O.C. P: 886-2-2596-2185. F: 886-2-2595-7406. 886-2-2593-5851. Factory: Huicheng Folk-run Industrial District, Nan Huan Rd, Xinhui Jiangmen City, Guangdong, China. E: [email protected]. www.goldenrack.com.tw. Contact: Mr. C.C. Kuo. [A • 12]

Business Development executive neededB&n industries is an innovative designer, manufacturer and provider of products and services for the retail, architectural and consumer industries. location: Burlingame, Caresponsibilities & requirementso Prospect california business opportunities within existing companies and new markets o establish, build and manage client relationships at multiple levels with key decision makers o deliver sales presentations to design, architectural, retail and hospitality companieso Manage the sales process from discovery to account development, negotiations and closingo organize and clearly communicate pertinent information relating to the customer, order,

or project to the internal support teamo 5 years + proven sales experience in retail display / store fixture industryo demonstrated ability to build strong and lasting relationships with clientso assimilate industry product information and account knowledge into a sales strategyo ability to influence and persuade to achieve desired outcomesPlease send your resume to [email protected]

OMNI-pOWER CO., LTD.4F, 348, Sec. 7, Cheng Te Rd., Taipei, Taiwan. P: 886-2-2826 3500, F: 886-2-2822 0039. E: [email protected] www.omni-power.com.tw Contact: Evan Lee. [A • 8.12]

OPPORTUNITY EXCHANGE“ opportunity exchange” is a means for retailers, manufacturers and designers to exchange information on job openings, positions wanted and search services. For more information contact Victoria Wells at 513-263-9393 or email: [email protected].

Visit vmsd.com for more career opportunities.

C A L L F O R E N T R I E S

For more information and entry forms, visit VMSD.com. (Look under “Competitions” on the Hot Topics page.)

Questions: Contact editor Anne DiNardo at [email protected] or by calling 513-263-9337.

VMSD RETAIL RENOVATION

COMPETITIONThe editors of VMSD invite all design firms,

construction companies, retailers and suppliers to

submit store renovation projects for consideration

in this one-of-a-kind competition.

Last year’s winner

Renovation - Specialty Store, Sales Area under 10,000 square feetUNDERGROUND, CALGARY, ALB.Ruscio Studio Inc., MontrealPhotography: Leeza Studio, Longueuil, Que.

Full coverage of the 2010 competition is in the September 2010 issue of VMSD, pages 20-26, or online at VMSD.com.

DEADLINE: April 18, 2011

2010 RETAILRENOVATIONOF THE YEAR

47 About Display

10 Admart Custom Signage

51 Alpolic/Mitsubishi Chemical FP America Inc.

45 Amerlux

64 Arakawa Hanging Systems

18 Architectural Systems

19 B+N Industries

39 Bernstein Display

71 Carl Stahl DecorCable

OBC Centiva by Intl. Floors of America

62 Chemetal/Treefrog Veneers

IFC CNL Mfg.

3 DK Display

43 D|Fab

15 Econoco/Mondo Mannequins

11 Elevations Inc.

55 Fleetwood Fixtures

IBC Fusion Specialties Inc.

33 GenLED

49 Grottini

6 Holiday Foliage

59 Innovative Stone

9 Interbrand Design Forum

7 JP Metal

29 Juno Lighting

66 Lee Filters

13 Lifestyle/Trimco

1 Marlite

61 Mettler Packaging

64 Panel Processing

17 Patina-V

63 Process Displays

57 Times Square Lighting

65 Triad Mfg.

37 Trion Industries

4 Versatrim/Digitrim

53 Visplay Int’l

67 Vycom

22/23 VMSD Int’l Retail Design Conf.

5 Yunker Industries

page advertiser


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MARCH 2008

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Experience Retail Now

NOVEMBER 2010

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Li-Ning’s brand strategy

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U.K. welcomes Mint Velvet

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COFFEE TALKStarbucks dishes on its global store design strategy

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VMSD (ISSN 0745-4295) is published 12 times annually by

ST Media Group International Inc., 11262 Cornell Park Dr., Cincinnati, OH 45242-1812. Telephone: (513) 421-2050,

Fax: (513) 362-0317. Annual rate for individuals in the

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See us atGlobalShop 2011

Booth # 3764.

Suspend your ideas withclarity and transparency.

[email protected]

CarlStahlDecor_VMSD_Mar2011:Layout 1 2/1/20AI


co

What drew you to a career in visual merchandising?I had done some seasonal help at a local department store when I was in high school. While working at Dillard’s in college, both visual people quit on the same day. I offered to help out (to get the extra hours) while they were finding someone – they ended up finding me! The rest is history.

How has the role of visual merchandising changed in the last five years?People in unconventional businesses now see the value in visual. Places like Whole Foods and Starbucks have paved the way. I’m not sure my local grocery even knew what visual merchandising was when I was growing up in a small town in Florida.

What’s a strong trend in visual that you’re seeing right now?There’s a return to realistic mannequins, even if it’s realistic wigs on abstracts. People are ready for something new – and as it’s been said, “everything old is new again.”

If budget were no object, what one prop would you love to use in a window display?Water, preferably moving water.

Saks will begin displaying real flowers in its stores this spring. What drove that decision and what will it bring to the store environment?It’s a clear point of differentiation and a return to the heritage of Saks Fifth Avenue. As we move forward, we’re focusing our efforts on what we call “modern heritage,” bringing back some of the old, updating it and blending it with the new.

How do you give Saks’ flagship and outlet locations their own identities while still maintaining an overall branded Saks experience? The full-line stores are much more luxe with custom carpets, an art col-lection and a variety of materials and finishes. At OFF 5Th, we skew the design a little more contemporary through our “luxury in a loft” environ-ment – clean, open spaces, neutral color palettes and extremely flexible fixture designs.

You do a lot of work mentoring young talent in the industry. Why is this important to you?I was fortunate to have several mentors along the way in my career that helped me learn through doing. By staying involved, I hope I can give a little of that back. These young, talented people need to know the rich and full heritage that is the visual merchandising/store design business.

What advice did a mentor give to you that still helps you today?Toni Browning, the former president of the Proffitt’s/McRae’s division of Saks, read a quote to me that I still think of often: “What would you attempt to do if you knew you could not fail?” It’s been a guiding principle to me for many years. x

I Spy Inspiration• anthropologie in rockefeller center … every time I walk by their windows.

• Walking around with my camera phone. I recently photographed a neatly stacked pile of “stuff ” a homeless person left on the subway platform. On top was a bundle of fresh flowers – even there, it made a difference.

• Seeing something my team has developed come to life in a store. It’s still pretty amazing to see it on paper and then see the real thing.

Harry CunninghamSaks’ senior vp fell into a career in store planning and visual, but his feet are on solid ground now, overseeing the brand’s full-line and outlet locations.

c h e c k i n g o u tInterview by Anne DiNardo

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visual merchandising & store design - march 2011

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