MAIN SPRING 2013VISUAL MERCHANDISING GUIDE

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PRESS RELEASE 3

Summer came early to New York this year, the sun warming the asphalt at the bot-tom of the city’s deep street canals. She has left the hot centre walking to the har-bour areas by the Hudson River with her camera. For an hour or so now, she has been sitting on the dock by herself in the afternoon sun. Recharging, making ready for another DJ-gig tonight at the old ware-house. Making ready to be the centre of everybody’s attention.

BLEND’s Main Spring collection has an understated, still rough city appeal. The overall look is sun bleached and hazy. Personal, hand drawn prints, army details and rebellious statements are some of the edgy details that are added to the washed out garments and the vintage denims. The colours reflect a casual summer-look: Army green, shades of blue, hints of soft yellow, burnt red tones mixed with spots of neon and essential whites, all carefully coordinated with the worn out appear-ance.

BLEND’s Main Spring Collection is de-signed for the self assured city girl, rough and feminine at the same time, and sur-prisingly versatile. Ideal for relaxing by yourself. Ideal for staying out all night.

FREE SPIRIT

REASONS TO BUY 4

- Vintage washed denim blues and greys

- Cool variations of t-shirts with personal illustrations drawn by hand

- Sun kissed neon coloured items

- Military inspired details - Strong campaign offers

REASONS TO BUY

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BRAND VALUES 6

- URBAN, UNDERSTATED UNIVERSE

- WASHED AND VINTAGE DENIM

- REBELLIOUSLY FEMININE ATTITUDE

BLEND BRAND VALUES

BRAND ID 7

The BLEND girl is a city girl. Every inch. She loves the 24/7 bustle of East Village and rarely leaves the city for long.

With an obvious artistic talent she makes a living from being a DJ in night clubs and occasionally from freelance photography and model-ling. She is a passionated blogger on music and art.

She is completely present in every moment, whatever she does in life.

She does not worry about the future, about education, permanent job or family. She knows that everything she needs will come to her at the right time.

She expresses her vibrant personal-ity through a dark and sensual way of dressing. She combines items intuitively in surprising ways. Auto-nomous by heart, she dresses up for herself, not for others.

Her style may be inspired by the 80’ies, by London’s arty underground or by American street art. Still, the result is completely her own: person-al, aesthetic and with that unmistak-able rough touch of hers.

With her strong charisma, style and self confidence she is the natural centre of attention wherever she goes. But she stays true only to herself.

EVERY INCH A CITY GIRL

CORE STYLES 8

BLEND is commercial. Blend brings a well branded, easily rec-ognizable universe into your shop. Our collections, delivery structure and colour schemes are all devel-oped with a retail perspective to achieve maximum profitability in the shops. Our structured, colour coordinated deliveries guarantee sell-through and appeal for the end consumers.

BLEND is consistent. Our six yearly collections ensure that your shop is up to date, all year round. The rich BLEND collections have a perfect mix of basic, core and profile styles. Each style is care-fully designed and selected for the season and visualised in this guide for easy reference.

COMMERCIAL AND CONSISTENT

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KEY COLOURS 10

KEY COLOURS - FEBRUARY

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LOOKS 12

We have highlighted these core styles for you to use when dressing your mannequins.

LOOKS - FEBRUARY

TANK 4021 | DENIM SHORTS 6123-192 DENIM JACKET 6132-974 | DRESS 8038

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T-SHIRT 4035 | DENIM SHORTS 6122-973 T-SHIRT 4064 | DENIM 6523-874 DRESS 8015

T-SHIRT 4050 | JACKET 1016 | DENIM SHORTS 6122-973 PLAYSUIT 6129-972

SOFT SHOP 14

SOFT SHOP - FEBRUARY A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:

1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

2: Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

- Table: t-shirts, knitwear, sweat- shirts, denim.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix:

- 2 coats/jackets- 2-4 knitwear- 2-4 dresses- 2-4 skirts/shorts- 3 denim/bottom- 3 t-shirts/long or short sleeve- 3 sweatshirts

Accessories are included to complete the ensemble.

CORE STYLES 15

CORE STYLES - FEBRUARY

1016 1020 1029

3011 4021 4023 4023 4034 4036

4049 4050 4064 4064

6110-965 6515-975 7008 7019

8014 8015

9009 9010

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KEY COLOURS 18

KEY COLOURS - MARCH/APRIL

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LOOKS 20

We have highlighted these core styles for you to use when dressing your mannequins.

LOOKS - MARCH/APRIL

TANK 4053 | DENIM CAPRI 6120-689 T-SHIRT 4054 | DENIM 6523-874

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DRESS 8027 DRESS 8017 DRESS 8042

T-SHIRT 4045 | DENIM 6114-967T-SHIRT 4060 | DENIM SHORTS 6122-973

SOFT SHOP 22

SOFT SHOP - MARCH/APRIL A perfect commercial/visual merchandising setup of your soft shop increases sales. Here are a few rules to follow:

1: Higher priced articles and strong BRAND ID styles are to be placed on the wall.

2: Less expensive articles made to be “fast runners“ with a high turnover potential are to be placed on tables and floor racks.

- Table: t-shirts, knitwear, sweat- shirts, denim.

- Floor rack: coats, jackets, sweatshirts, denim.

The Blend soft shop product mix:

- 2 coats/jackets- 2-4 knitwear- 2-4 dresses- 2-4 skirts/shorts- 3 denim/bottom- 3 t-shirts/long or short sleeve- 3 sweatshirts

Accessories are included to complete the ensemble.

CORE STYLES 23

CORE STYLES - MARCH/APRIL

1022 6132-974

2052 6131-972 4025 4045 4054 4054

4060 4066 4066

6114-967 6515-962 6120-689 6122-973 7026 7542

8018 8018 8035 8042

9004

4054 4054 6122-973

CAMPAIGN STYLES - MARCH/APRIL Please use this reference as a guideline when merchandising a Blend table display. This guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

A Blend table display should contain the following:

Example 1: - 1 knitwear ie. box- 1 denim/bottom

Example 2: - 1 t-shirt ie. box- 1 denim/bottom

TABLE DISPLAY 24

T-SHIRT 19,95T-SHIRT 19,95SHORTS 39,95

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MANNEQUINEUR 150

SMALL BAG 36 × 30 cmStyle no. 9951-11 0800Price per box (500 pcs.)

MEDIUM BAG 50 × 40 cmStyle no. 9951-11 0801Price per box (500 pcs.)

LARGE BAG 59,5 × 50 cmStyle no. 9951-11 0802Price per box (250 pcs.)

EUR 36,00GB 32,00IT 36,00

DKK 265,00SEK 354,00NOK 295,00

EUR 73,00GB 65,00IT 73,00

DKK 541,00SEK 722,00NOK 602,00

EUR 57,00GB 50,00IT 57,00

DKK 420,00SEK 560,00NOK 467,00

TEE HANGERStyle no. 0115-11 8815

EUR 1,18GB 1,00IT 1,18

DKK 9,00SEK 12,00NOK 10,00

JACKET HANGERStyle no. 0116-11 8813

EUR 1,69GB 1,59IT 1,69

DKK 12,50SEK 15,50NOK 14,50

PANTS HANGER 36 cmStyle no. 0117-11 8817

EUR 1,05GB 0,95IT 1,05

DKK 8,00SEK 10,00NOK 9,00

JEANS HANGER 28 cmStyle no. 0117-11 8825

EUR 1,35GB 1,20IT 1,35

DKK 10,00SEK 13,00NOK 11,00

BAGS, MANNEQUIN, HANGERS & LOGOS 26

MERCHANDISING MATERIAL

LOGO WOOD BLOCK 20 cmStyle no. 0150-11 0001

EUR 8,50GB 7,35IT 8,50

DKK 63,00SEK 79,00NOK 70,00

FOIL LOGO 30 cmStyle no. 0175-11 0003

EUR 3,90GB 3,00IT 3,90

DKK 29,00SEK 33,00NOK 29,00

Customers who place a minimum order of 4.000 Euro from this col-lection will receive a complimen-tary marketing kit. To receive this marketing kit, you must place an

order directly in PCO or TEX400 – Style No. 0200-11 0015.

Deadline for placing an order is September 28th 2012.

Your marketing kit will be shipped directly to each store beginning of February 2013.

FREE MARKETING ARTICLES 27

BLEND MARKETING ARTICLES

IMAGE CATALOGUE VISUAL MERCHANDISING GUIDECARDBOARD* 28 cm wide x 48 cm high

*Not final content and layout

BLEND A/SEdisonvej 4

DK-7100 Vejle Tel. +45 7943 3000 Fax +45 7943 3001

www.blendcompany.com www.webshop.dkcompany.com