visual rhetoric write-up (project three)
DESCRIPTION
A PowerPoint presentation serving as a how-to for the rhetorical analysis assignment and the rhetorical analysis portion of Project Three.TRANSCRIPT
Visual RhetoricYou must describe the ways visual rhetoric is
used in your poster—even if you didn’t consciously think about visual rhetoric while creating it.
Beyond mere description, you need to explain why the concepts used in your poster are appealing to an audience. Why, for example, is stark contrast (black & white)
useful on a poster for James Bond but maybe not on a poster for a romantic comedy?
Visual Rhetoric: Explain YourselfThis write-up is also your chance to explain the
choices you made while composing your poster—especially if it didn’t turn out quite perfectly. Imperfection is OK!!
Working with the visual rhetoric concepts we’ve learned, you can explain what kind of effect you intended to create.
Visual Rhetoric Concepts
Also,
SPACIAL or SIZECONTRAST
These are BALANCED figures.
CONTRAST
CONTRAST
This i
s bad ALI
GN
MENT
Visual Rhetoric ConceptsNEGATIVE SPACE is hard to portray using text and clip art. It’s all around.
PROXIMITY refers to the spacing between and around objects, but can also work with visual/mental cues.
A focal point draws attention to itself, either through the composition of the entire image, which is good, or by being flashy like this—not so good.
FOCAL POINT
Rhetorical AppealsYou will also need to discuss the rhetorical
appeals and how they are at work in your poster. Movies and movie ads are generally working to appeal to the emotions (pathos) most strongly, but can use the other appeals as well.
Practice In small groups, look at a poster and analyze
its use of visual rhetoric concepts and the rhetorical appeals it makes. Why does it look the way it looks?
Movie PitchesWhen you present your poster on Wednesday,
you’ll need to tell us a little bit about your movie idea. We won’t have time to hear everyone’s whole synopsis, so you have to distill the story down to it’s most important elements.
In a pitch (for a movie or otherwise), the main goal is to get the listener to feel an emotion that generates a positive connection in their mind.
For extended details about making a successful pitch, check out the reading on Blackboard: “The Eight Steps to a Powerful Pitch”
Pitch Basics2. Write: jot down some different ways of quickly explaining/connecting the key elements you’ve just defined.
The article has an extended list of pitching steps for people actually trying to sell a creative idea, but they’re not totally relevant to our work right now.
1. Review your synopsis for the most powerful and important elements. (protagonist, protagonist’s main desire, conflict)
3. Practice the pitch—we have to get through everybody’s so two minutes is your limit.