visual social media and digital methods
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Tim Highfield + Tama Leaver QUT Curtin @timhighfield | timhighfield.net @tamaleaver | tamaleaver.net
Visual social media +
digital methods
Instagrammatics… …and beyond!
ANZCA 2015, Queenstown NZ 10 July 2015
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Visual social media Instagram selfies Tumblr GIFs Vine memes Twitter infographics YouTube mash-ups Facebook profile pics Vimeo talking heads Periscope live streams Line emoji Snapchat coffee/brunchfast
… …
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The visual turn? The importance of the visual, enabled by
Technological capabilities Ubiquitous internet access Smartphones Apps, platforms focused on images, videos, streaming…
Visual representations and the social mediation of everyday life
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From Twitter to… Building on capabilities and methods for studying Twitter, develop new tools and processes for other platforms initial focus: #hashtags as common hooks
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User name
Tweet Hashtag
Link
Date and 4me @men4on
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Twitter data
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Creator user name
Image/ video Cap4on
Likes
Comments
Tag
@men4on
Date/4me
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Instagram data
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Instagrammatics The Ends of Identity: #ultrasound, #birth, #funeral cf. Tama Leaver (2015). “Researching the Ends of Identity: Birth and Death on Social Media”. Social Media + Society Approaches developed further through research into #sbseurovision, #democracysausage, … @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 07
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Instagrammatics Hashtag-oriented datasets offer:
Quantitative analysis - # items, users, metrics Metadata – location, time, filter, tags… Content, visual analysis
Tropes of Instagram Shared practices (#tbt, #nofilter…) Photos vs. memes vs. collages vs. video The presentation/performance of experiences
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Metadata of the visual
#thisisqueensland Instagram
Oct 2014
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Visual / textual Taking into account both elements for combined meaning-making, context
The use of visual media as supporting elements for text commentary (e.g. reaction GIFs) The text set-up or explanation for visual gags
The Dress as visual and textual social media phenomenon?
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Visual challenges Dynamic data – comments, likes, shares Visual analysis, data processing The visual and the textual combined
Image + caption + tags + responses + … Time and permanence/relevance?
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Ephemerality
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Not quite an image, not yet a video?
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Metrics https://vine.co/v/O9deFBO6HZW http://northgang.com/post/116372260562 https://twitter.com/RickWolff/status/ https://instagram.com/p/09Oza_BVz2/587657094444281857
Vine
Tumblr
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Platform allowances
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Visual ethics What data is available? What data is allowed to be captured? The personal within the visual The personal in the metadata
Location data coupled with depicting people/ place
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Participatory + co-created
Meaning and commentary created on social media through images, text, and more Visual expressions, visual cultures
e.g. Meme creation, promotion, sharing Participation and extension further impacts upon the visual objects of study @timhighfield + @tamaleaver ANZCA, Queenstown, 10 July 2015 17
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Participatory + co-created
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Participatory + co-created https://twitter.com/ABCnewsIntern/ status/587903015283101697
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Participatory + co-created https://twitter.com/KieraGorden/ status/587939165284671488
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Participatory + co-created https://twitter.com/ABCnewsIntern/ status/587928106955976704
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Meaning and intent Reading into visual media: Constructing messages, opinions, commentary from non-textual elements
e.g. Hashtaggery on Twitter vs. Instagram vs. … e.g. Entirely made of emojis
Support and visibility of these forms on different platforms, OS, in databases
Impact on interpretation?
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For more:
Visual Cultures of Social Media timhighfield.net
The Ends of Identity tamaleaver.net
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