visual storytelling 101: what brain science tells us about image strategy

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www.resource- media.org Visual Storytelling Best Practices Communications Network, October 2, 2013

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Page 1: Visual Storytelling 101: What brain science tells us about image strategy

www.resource-

media.org

Visual Storytelling Best PracticesCommunications Network, October 2, 2013

Page 2: Visual Storytelling 101: What brain science tells us about image strategy

www.resource-

media.org

If you feel so moved… please tweet away!

• #comnetwork13• #vizcom • Tweet at @LizBanse or @Rmedia with comments or

questions

@RMedia

Page 3: Visual Storytelling 101: What brain science tells us about image strategy

www.resource-

media.org

The fun in store for you today

• Science and best practices• Visual storytelling case studies• Photography tips and techniques• Data-driven communications• The doctor is in

@RMedia

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The visual revolution

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Wanted: professional photographers Wanted: strategic communicators

-Artist: Liu Bolin

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-Artist: Liu Bolin

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www.resource-

media.org

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www.resource-

media.org

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Wanted: professional photographers Wanted: strategic communicators

-Artist: Liu Bolin

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Green infrastructure

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Did this green roof work?

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media.org

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Decisions are made in the brain’s emotional region

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Speak to the amygdala!

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media.org

Make them feel,

not think

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media.org

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Mirror neurons: You feel pain, I feel pain

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Emotions open pocketbooks

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Which mirror neurons are at work here?

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What makes a good viral story?

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Show me the problem

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Seeing is believing!Find us at visualstorylab.org and www.resource-media.org

For questions or comments please email [email protected] [email protected]