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Visual Storytelling ChecklistSeven Questions to Help You Evaluate

Your Visuals

August 5, 2014

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Planning and evaluating your visuals before you tell a story is always a good idea.

You can use the following seven questions to support the creative process with your own visuals. Enjoy!

Amanda L. Ray

Senior Vice President

OCG PR

817.332.0404, ext. 318

amanda.ray@ocgpr.com

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1 – Does your visual represent or add emphasis to what you’re announcing?

This image was issued with a press release for Main Event via Business Wire.

Showing the high-tech bowling lanes offers“visual flavor” for the brand experience inside the new center.

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2 - Is your visual the right tone for the story you’re telling?(Fun vs. Serious, Celebratory, etc.)

This TV ad for Professional Caretakers strikes a positive tone about private in-home care for seniors and balances the perspectives of both seniors and their adult children in a way that looks and feels authentic.

Click here to see the 30-second TV spot.

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3 - Does your visual include good branding for your company, client or program?

“Ten on Tuesday” is an anti-litter initiative that’s active across multiple North Texas counties. It’s supported by the Trinity Regional Water District and other organizations.

This volunteer’s branded T-shirt and trash bag show that she’s cleaning up on behalf of the Ten on Tuesday campaign during a community event in Fort Worth.

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4 - Is your visual intriguing? (Does it inspire you to want to know more?)

Whether it’s staging photos for publicity or choosing engaging images for social media, an interesting image always enhances your chances of getting your point across.

This Facebook post for AT&T The Bridge pulls you in before you read the text.

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5 – Does your visual tell a story (or start to) within seconds of seeing it?

Infographics can make great storytelling tools – especially when you use simple images with fun facts and figures.

This one points outa few eco-friendly details relevant to the 35-Express construction project in the Dallas-Fort Worth area.

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6 - Does your visual work for print, TV, online and social media?

This tweet shows a photo from a snow day in July at the Houston Zoo in 2012.

It worked well for print, TV, online and social media.

Check out the branded watermelons!

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Infographics are great ways to tell a story in a simple, at-a-glance way. This one highlighted the environmentally friendly initiatives underway with the 35Express construction project we support.

7 – Is your visual memorable and meaningful?

This scrap metal sculpture was unveiled in a park in Fort Worth to honor Gamtex Industries CEO Arnie Gachman and celebrate his company’s 100th year of metal recycling in the Dallas-Fort Worth area.

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