visual storytelling: creating a compelling and engaging brand experience

Download Visual Storytelling: Creating a Compelling and Engaging Brand Experience

Post on 18-May-2015




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Visual Storytelling has always been a part of the human experience - from cave paintings and comic strips to training films and documentaries, visual narratives are an extremely effective way to engage participants in a virtual experience and establish a point of view that is truly unique. Technology has given us a plethora of affordable, high-quality visual options that has leveled the playing field allowing global participation and exposure. The sheer number and accessibility of this information has its drawbacks – creating a pool of want-to-be authors with pages of image content that is ubiquitous, uninteresting, inconsistent or perhaps counterproductive to the client’s communication and branding objectives.


  • 1. Visual Storytelling Creating a Compelling Brand Experience MILHEMIMAGES Copyright 2010

2. Trust a professional with your brandMILHEMIMAGES Copyright 2010 3. Create a story within a story MILHEMIMAGES Copyright 2010 4. Get inside. Capture the soul. MILHEMIMAGES Copyright 2010 5. People, products, processes, positioning Historical timelines Relationship transformationHow to use visual storiesMILHEMIMAGES Copyright 2010 6. A single image A picture is worth a thousand words 7. A single image If I could tell a story with words, I wouldnthave to lug this camera around.Louis Hine 8. GoalsAudienceStyleCreate a compelling story Structure for actionLinear path MILHEMIMAGES Copyright 2010 9. Provide clarityExplain conceptsShow what you cant see Guide viewers eyeDescribe what you cannot see yet MILHEMIMAGES Copyright 2010 10. Show what you cant seePERSPECTIVE SPEEDMILHEMIMAGES Copyright 2010 11. Show what you cant seePERSPECTIVE SCALEMILHEMIMAGES Copyright 2010 12. Show what you cant seePERSPECTIVEMILHEMIMAGES Copyright 2010 13. Show what you cant seeSAFETY MILHEMIMAGES Copyright 2010 14. Create a unique you 15. ? Create a unique you 16. Telling a good storyMILHEMIMAGES Copyright 2010 17. A Detroit storyMILHEMIMAGES Copyright 2010 18. A row house on Taft StreetGoogle Maps 19. A dream house. 23 yrs in the making MILHEMIMAGES Copyright 2010 20. 13 different artists installationsMILHEMIMAGES Copyright 2010 21. Symbols, icons and meaningsMILHEMIMAGES Copyright 2010 22. A visionary and his storyMILHEMIMAGES Copyright 2010 23. A walkway of languagesMILHEMIMAGES Copyright 2010 24. Reach many viewers MILHEMIMAGES Copyright 2010 25. Define goals and audienceThe best stories are told within a storyBest Practices Create a consistent image and messageEstablish a clear path from beginning to endKeep it simple less is more MILHEMIMAGES Copyright 2010 26. Scott McCloud TEDEXMediastorm.orgReferences Slide:ology: Art and Science of Creating Great PresentationsImages by 2010 MILHEMIMAGESAlso (iStockPhoto, Louis Hine, Lost Puppy)MILHEMIMAGES Copyright 2010 27. The More You See The More You KnowAldous Huxley QUESTIONS?Janice Milhem