visual style guide - monash health...monash health visual style guide 3the monash health brand a...

Visual Style Guide

Effective October 2014

Monash Health Visual Style Guide2

Contents

Introduction Use of the logoRequests to use the logoLogo sizeLogo positionLogo colourCorporate colour palettePromotional colour paletteFontsFont sizeStationeryBusiness cardsWith compliments slip A4 letterheadDLX envelopeBrochures/TemplatesA5 brochureDL tri-fold brochureDL flyerFact sheetsA3 posterA4 NewsletterPresentationsEmail signaturesImagesSub-brandsMore informationSignageBannersLanyardsName tagsCertificatesUniforms

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Monash Health Visual Style Guide 3

The Monash Health brand

A strong coherent visual identity is critical to Monash Health’s image and community reputation.

The purpose of this visual style guide is to provide guidelines that help support a consistent and cohesive visual identity.

The consistent use of these guidelines on every form of official communication reinforces awareness of Monash Health, increases our visibility, promotes our reputation as a world-leader, and builds loyalty.

The Monash Health Visual Style Guide has been produced for the use of Monash Health employees, key partners, external designers and printers.

Monash Health is Victoria’s most integrated public health service uniquely providing health care across the entire lifespan.

Our services are provided from more than 40 care locations across south-east Melbourne, including major tertiary and secondary hospitals, an extensive network of rehabilitation, community health and mental health facilities and aged residential care centres.

We pride ourselves on the delivery of high-quality health services, research and clinical education.

The Monash Health brand reinforces our position as a leading health service locally, nationally and internationally.

Introduction


The Monash Health logo is the image associated with the brand.

The logo is a uniquely designed image. The Monash Health logo should not be traced, redrawn, typeset or modified in any way.

Consistent application of the logo according to the guidelines set out in this manual will ensure that a high standard of presentation is maintained and a consistent message is communicated to the public.

Requests to use the logoRequests to use the logo can be made online through the Monash Health Image and Branding Library. The library is accessible at http://monashhealth.xtreme.lookat.me.com.au/ or via the Public Affairs and Communication Department homepage on the Intranet. All requests will be reviewed and considered for approval within 24 hours of the request being made Monday to Friday.

Clear space requirementsTo maximise the visual impact and legibility of the signature, a guide for clear space has been formulated. Its dimensions are in direct relationship to any size in which the signature may appear. No other graphic should be positioned inside the clear space. The clear space is the minimum surface that is required around the signature in all applications.

Minimum sizeTo maintain legibility the logotype may not be reproduced smaller than 30mm in width.

30mm (minimum size)

Use of the logo


The Monash Health logo is a unique image and its use is a reflection on the brand.

The logo cannot be recreated using font alone and the following examples are unacceptable recreations of the Monash Health logo.

MonashHealth

MonashHealth

The following examples of changing dimensions are not acceptable.

Logo size

The following example of placing the logo over an image is not acceptable. The logo must only be used on a white background or on a background of an approved corporate colour. Refer to page 7 for more information on this.

UNACCEPTABLE

UNACCEPTABLE

UNACCEPTABLE


Logo position

Businesses, organisations and other affiliations of Monash Health are at times requested to apply the Monash Health signature alongside their own branding. Please follow the guidelines regarding clear space for positioning. All collaborative project designs using the Monash Health signature must be approved by the Public Affairs and Communication Department prior to printing. Examples shown below.

ABCOrganisation

ABCOrganisation

Align the collaborative logoalong the baseline of the MonashHealth signature - the collaborator’slogo must not appear larger thanthe Monash Health signature, except in circumstances where we are supporting the collaborator.

As all logos vary in size and shapeassess the positioning upon applicationto achieve the appropriate balance. Align text with the right side of the signature as indicated above.


Logo colour

Colour application to the logo is an integral part of how Monash Health is represented.

It assists in immediate recognition and maintains consistency.

When specifying the corporate colours, it is essential that the PMS colour be quoted as this ensures consistency and accuracy when reproduced.

The logo may be reproduced in the following ways only:

100%

The Monash Health logo can be provided in mono and reversed out mono formats. The whole signature is to be reversed out in white when the background is similar in tone or darker than the corporate colours.

The whole signature can be used in mono for one-colour preferred options.

Pantone colour:PMS 293

CMYK 4 Colour Process:C: 100 M: 57 Y: 0 K: 2

RGB Values:R: 0 G: 103 B: 177

1. PMS 293 on white background

2. White on approved corporate colour palette

3. Black on white


Corporate colour palette

The Monash Health colour palette has been carefully selected to provide flexibility and individualexpression for our communication material from corporate literature to public campaigns.

The extended colour palette includes 10 colours and associated shades as detailed below.






RGB Values:R: 115 G: 196 B: 237






















100%

80%

40%

100%

80%

40%

100%

80%

40%

100%

80%

40%

100%

80%

40%

100%

80%

40%

100%

80%

40%

100%

80%

40%

100%

80%

40%

100%

80%

40%

Corporate palettePantone colour:PMS 293




Promotional colour palette

The promotional colour palette provides an alternative to the corporate colour palette. Breakdowns are provided as CMYK for printed material and RGB for Word and electronic material.

MH Aqua 100%C: 95 M: 0 Y: 10 K: 0R: 0 G: 175 B: 221

Patient and consumer communications such as a patient brochure explaining a service they will be using.

Staff or non-corporate for internal staff communications such as a poster informing staff about an internal event or training. There are three colour palettes available for this category. They are to be used individually only, do not mix colour palettes.

100%

70%

40%

20%

100%

70%

40%

20%

100%

70%

40%

20%

100%

70%

40%

20%

70%C: 66 M: 0 Y: 7 K: 0R: 39 G: 194 B: 229

40%C: 38 M: 0 Y: 4 K: 0R: 150 G: 217 B: 238

20%C: 19 M: 0 Y: 2 K: 0R: 202 G: 235 B: 245

70%C: 28 M: 0 Y: 70 K: 0R: 178 G: 204 B: 109

40%C: 16 M: 0 Y: 20 K: 0R: 228 G: 236 B: 207

20%C: 8 M: 0 Y: 20 K: 0R: 228 G: 236 B: 207

MH Lime 100%C: 40 M: 0 Y: 100 K:10R: 150 G: 188 B: 50

70%C: 0 M: 32 Y: 63 K: 0R: 252 G: 183 B: 111

40%C: 0 M: 18 Y: 36 K: 0R: 254 G: 213 B: 167

20%C: 0 M: 9 Y: 18 K: 0R: 255 G: 232 B: 207

70%C: 21 M: 53 Y: 0 K: 0R: 197 G: 137 B: 188

40%C: 12 M: 30 Y: 0 K: 0R: 218 G: 137 B: 188

20%C: 6 M: 15 Y: 0 K: 0R: 234 G: 217 B: 234

MH Orange 100%C: 0 M: 45 Y: 90 K: 0R: 249 G: 157 B: 51

MH Purple 100%C: 30 M: 75 Y: 0 K: 0R: 179 G: 95 B: 165


Fonts

Two fonts have been chosen for use on a variety of applications. Correct use of font types will strengthen the Monash Health identity and increase overall recognition among our target audience. These are:

• Arial (which is the general typeface for corporate literature produced in Microsoft applications)

Arial (regular) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Arial (bold) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

• Helvetica (which gives emphasis to headings and titles including sub headings and should be used on printed communication material).

Helvetica (regular) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica (bold) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Helvetica (light) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Font size

The preferred font sizes for use on all standard communications, letters and reports are:Headings font size 14Subheadings font size 12 boldBody copy font size 11 regular


Business card

With compliments slip

Monash Health stationery is based on templates in which the logo size and position are fixed, margins are established and type is set in Helvetica.

This gives a consistent appearance across all departments and assures the recipients that what they are receiving is authentic.

All stationery templates are held by the professional design/print service used by Monash Health. For more information visit http://intranet.southernhealth.org.au/public_affairs/default.html

The standard Monash Health business cards are 90 x 55mm in size and printed in the corporate colours. Other business card templates, including dual address cards and appointment cards, are available through the design/printing service.

The Monash Health with compliments slips are 210 x 99mm and printed in the corporate colours.

Stationery


StationeryA4 letterhead

The Monash Health letterhead is A4 (210 x 297mm) in size and printed in the corporate colours on one side only.


Stationery

DLX envelope


BrochuresProduction templates have been designed to minimise cost and standardise the Monash Health style. Our professional printing service uses these templates.

Standard sizes are:• DL - for all corporate, patient and consumer information• A5 - for all staff information and booklets• A4, A3, A2 - posters for promotion of events and information in our workplace and the community.

All information produced for patients in the form of colour printed brochures, flyers and book-lets must follow these guidelines.

A5 brochure

Subheading

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• ustest ecaecte mquae. Natisquati odissequide maximus aut esedis illorposa quatem volupta

• temporiossi dolorem quaspe lautend

Subheading

Front cover headingHelvetica white 28-24 point

SubheadingHelvetica white 12-14 point

Inside page headingHelvetica 14 pointPMS 631

Inside page textHelvetica 12 pointPMS 432


DL tri-fold brochure

DL flyer

Brochures

HeadingHelvetica white 28-24 point

SubheadingHelvetica white 12-14 point


Fact sheetsA4 Fact sheet

SubheadingArial/Helvetica 14 point black

Body textArial/Helvetica 12 point black

TitleAria/Helvetica 18-22 point black


Posters/Newsletters

A3 Poster

There are also Word and PowerPoint templates in Monash Health style. These can be accessed via the Intranet at http://intranet/public_affairs/printexamples.html Templates are available for:• A4 newsletters• A3 posters• PowerPoint slides

A4 Newsletter

SubheadingArial/Helvetica 14 point black

Body textArial/Helvetica 12 point black


PowerPoint slides

Presentations

Main title48 point

Subheading 30 point

Page headingArial 42 point

Subheading Arial 30 point

DotpointsArial 26 points

CaptionsArial 18 point

Slide page

Slide page

Title page

Main title

Subheading


Appropriately branded email signatures must be used by all Monash Health staff.

There are two forms of acceptable email signatures for use. One is the standard Monash Health branded email signature which will be appropriate for the majority of staff to use. The other is a co-branded email signature which will be appropriate for those staff who work within Monash Health’s major sub-brands or departments.

Email signatures

No other departmental images, logos or taglines should be included in the email signature.

Staff are permitted to include Internt links to social media pages which are part of Monash Health’s approved marketing strategy. Personal LinkedIn, Facebook, Twitter or other social media pages are not permitted to be referenced in email signatures.

No background colours or wallpapers should be used in the body of the email.

Co-branded email signature

John SmithJob role | Your department Monash Health | Monash Children’s Hospitalt: 03 9594 0000 | f: 03 9594 0000 | m: m: 0400 123 456 e: [email protected] address as appropriate, VIC 1234www.monashhealth.org | www.newchildrenshospital.orgwww.facebook.com/monashchildrens | twitter.com/monashchildrens

Standard Monash Health email signature

John SmithJob role | Your department | Monash Healtht: 03 9594 0000 | f: 03 9594 0000 | m: 0400 123 456e: [email protected] address as appropriate, VIC 1234www.monashhealth.org | www.facebook.com/MonashHealth | twitter.com/monashhealth

To insert the signature into your email, copy the appropriate signature template above and follow these instructions: • Open Microsoft Outlook. • Select File Select Options • A small new window will then appear. • Within this window select Mail from the left hand side • Select Signatures from the right hand side Select New and Paste the email signature into the space provided or alternatively update your existing signature in the space provided.

The email signature is in Arial font size 11.

The Monash Health logo should not be used larger than 3cm in width.


ImagesMonash Health online image library

The Public Affairs and Communication (PAC) department has an extensive collection of images that may be used for patients information and promotional materials. These include images of Monash Health buildings and sites, staff, patients and families.

Images are available for download via the Monash Health Image and Branding Library. The library is accessible at http://monashhealth.xtreme.lookat.me.com.au or via the Public Affairs and Communication Department homepage on the intranet http://intranet.southernhealth.org.au/public_affairs/default.html. All requests will be reviewed and considered for approval within 24 hours of the request being made Monday to Friday.

Sourcing images not available on the online library

If images are required that are not available on the library, alternative options are as follows. • Images may be sourced from a public online image library such as www.dreasmtime.com. Images must be approved for use by a PAC team member. • Requesting the services of a photographer from PAC to take the photos requested. Requests will be serviced depending on the availability of the PAC team. Please complete the photographer request form available here: http://intranet/public_affairs/equipment_photography_bookings.html • In some instances images may be taken by staff. In this case the use of the image must be approved by a PAC team member.

General requirements for images

• Photographic images should be of high quality and resolution (minimum 300 dpi for print). • Should preferably be natural and not overly manipulated, and be of people or venues/places. • Vector/cartoon style images are not appropriate unless required for a specific requirement eg an image of food related to a nutrition document.

Unacceptable use of clipart

• Please note that clipart is not to be used on any Monash Health publications or printed materials. Images sourced online may not be downloaded or used without the appropriate copyright permissions.• Appropriate stock images may be purchased for use with relevant copyright permissions. Public Affairs and Communication is able to assist with sourcing and purchasing images online if required.

Photographic consent

• Any patients, families or carers photographed for use in promotional material must sign a Monash Health media consent form granting permission for the image to be used for a purpose which must be clearly explained to the subject. • Copies of the consent form are available for download from the Public Affairs and Communication Department homepage at http://intranet/public_affairs/corporate_comms.htm• If you require more information regarding the use of images, please email [email protected]


ImagesExamples of approved images

Examples of images used in Monash Health publications

Images not appropriate for use

Example of permissible uses of vector images

UNACCEPTABLE

UNACCEPTABLE

UNACCEPTABLE


Departmental sub-brands

In an organisation as large as Monash Health there are more than 200 departments and then within these departments there are also smaller teams that have their own name and purpose.

The Monash Health brand successfully encompasses all departments and should be used to promote each team.

Monash Health has a small number of brands that have been approved for use internally and externally including: Monash Children’s Hospital, MonashHeart, Monash Cancer Centre, Monash Health Foundation and SECASA. These corporate brands have been through a rigorous process of consultation including approval by the Executive Management Team and Board.

Often departments approach the Public Affairs and Communication Department with requests for a logo as the solution to make their department more recognisable.

The Public Affairs and Communication team can work with departments to create a visual identity that is in keeping with the overall Monash Health brand or create a comprehensive communication plan which will highlight the communication/promotional needs of a department and recommend strategies to meet these needs.

If you feel your department has exceptional circumstances and you would like to seek approval for implementing a brand/logo please submit a request for consideration to the Public Affairs and Corporate Communications team.

Sub-brands


If you have any questions regarding branding, logos or communication plans please contact Public Affairs and Communication via email at: [email protected] or visit http://intranet/public_affairs/corporate_comms.htm on the Intranet.

For more information on the production and design of items such as:

• Signage• Banners• Lanyards• Name tags• Certificates• Uniforms

Please contact Public Affairs and Communication at [email protected] via email.

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