visualising advocacy, engaging networks community conference, oct. 2011
DESCRIPTION
Recipes for visualising advocacy, using data from Engaging Networks' e-Activist platform and other free online tools.This was presented at the Engaging Networks Community Conference, Oct 19th 2011, by Beth Granter (@bethgranter) and Steve Winton (@steveWINton).TRANSCRIPT
Visualising advocacy#enc2011@BethGranter & @SteveWinton
HELLO! :)We’re:
@bethgranter and
@steveWINton
from NixonMcInnes, a social business consultancy.
Our clients
Applied technology
Basically,
We ♥ data :)
Why visualise advocacy?• Make people feel part of a movement
– “I’m part of something big”
• To motivate people to complete an action or pass it on
Why visualise advocacy?
Why visualise advocacy?
Why map advocacy?• Highlight areas where advocacy is
high/low, which MPs have been targeted– “I can make a difference / I’m needed”
• Reflect how local communities feel about issues– “This is relevant to me”
• To further motivate people to complete an action or pass it on
Mapping advocacy: recipe 1
• Take 1 e-activist data feed (EaEmailAOTarget)
Mapping advocacy: Recipe 1• Take 1 advocacy online data feed
(EaEmailAOTarget)
Mapping advocacy: recipe 1
• Make a CSV!
Mapping advocacy: Recipe 1
• Make a CSV!
Mapping advocacy: recipe 1
• Geocode!(the process of getting co-ordinates for an address)
Mapping advocacy: Recipe 1
• Geocode!(the process of getting co-ordinates for an address)
http://www.google.com/fusiontables/
Mapping advocacy: recipe 1
• Visualise!(putting the co-ordinates on a map)
Mapping advocacy: Recipe 1
• Visualise!(putting the co-ordinates on a map)
http://www.google.com/fusiontables/
But,
What about privacy?! :(
Mapping advocacy: recipe 2
IDEA!
Group advocates by constituency!
Mapping advocacy: Recipe 2
• Group advocates by constituency!
Mapping each postcode to a constituency is straightforward, thanks to...
http://code.google.com/p/google-refine/
And we can work in Google Refine...
(not for the faint-hearted!)
Using Google Refine, we can grab constituency data from our postcodes
Mapping advocacy: Recipe 2
• Group advocates by constituency!
Grabbing geography for each constituency is also straightforward, thanks to...
Mapping advocacy: Recipe 2
• Group advocates by constituency!
Or, here’s one we made earlier...
http://j.mp/uk-constituencies
Mapping advocacy: Recipe 2
• Group advocates by constituency!
Join the 2 sets of data in a spreadsheet...
Mapping advocacy: Recipe 2
• Group advocates by constituency!
Visualise! Again, using Google Fusion Tables...
But,
It’s a bit messy?! :(
Mapping advocacy: recipe 3
IDEA!
Group by different geographic areas, based on zoom level!
Mapping advocacy: Recipe 2
• Group advocates by constituency!
So... We need county/region + lat/lon for each constituency? OK...
http://j.mp/uk-constituencies
Mapping advocacy: Recipe 2
• Group advocates by constituency!
Here’s one we made earlier...
Cool!But...
How can we show the impact?! :(
Mapping advocacy: recipe 4
IDEA!
Showing MP support for a campaign – intentions to vote or how they voted
Mapping impact• Showing MP support for a campaign –
intentions to vote or how they voted– Public Whip – Excel spreadsheet– Convert votes to numbers e.g. absent = -1, no = 0,
aye = 1– TheyWorkForYou API constitency geo data CSV– Google Fusion Tables
• Vizualize > Map > Configure styles
Mapping advocacy: Recipe 2
• Group advocates by constituency!
Remember this...?
http://j.mp/uk-constituencies
Mapping impact• Showing MP support for a campaign –
intentions to vote or how they voted– Public Whip – Excel spreadsheet– Convert votes to numbers e.g. absent = -1, no = 0,
aye = 1– TheyWorkForYou API constitency geo data CSV– Google Fusion Tables
• Vizualize > Map > Configure styles
Mapping impact• Showing MP support for a campaign –
intentions to vote or how they voted– Public Whip voting data – Convert votes to numerical code
• e.g. absent = -1, no = 0, aye = 1
– TheyWorkForYou API constituency geo data CSV– Google Fusion Tables
• Vizualize > Map > Configure styles by vote code
V. cool!But...
Can we make advocacy hotspots easier to… spot?:)
Mapping advocacy: Recipe 2
• Group advocates by constituency!
Of course! Enter the choropleth*...
*http://en.wikipedia.org/wiki/Choropleth
http://j.mp/uk-constituencies-svg
Mapping advocacy: Recipe 2
• Group advocates by constituency!
Immediately, we can see the ‘hotspots’...
Here!
Here!
Not here!
http://j.mp/uk-constituencies-choropleth
Mapping advocacy: Recipe 2
• Group advocates by constituency!
LIVE: http://j.mp/visualising-advocacy
For added interactivity, turn to TileMill...
Wow!But...
Can we make it update dynamically?!! :) :)
Yes, we can!
We’ve built a tool that updates the map automatically...
http://www.demandabetterbill.org.uk/
