vixml: your shortcut to iphone awesomeness
DESCRIPTION
The iPhone app store is a veritable phenomenon, with over $1 Million/day in application sales. For brands, the iPhone presents a unique opportunity to engage with fans and promote products through the most immersive, innovative channel available. The problem? Developing custom branded apps for the iPhone can be expensive and time-consuming—and is a skill set many brands and agencies are just beginning to cultivate. With VixML, Viximo's simple content authoring tool, brands, agencies, and even independent creatives can design and build their own iPhone application in just a few weeks—and at a fraction of the cost. Plus, VixML's built-in social features ensure your application will benefit from maximum viral momentum and brand exposure.TRANSCRIPT
VixML & the Viximo App Network:
Your Shortcut to iPhone® Awesomeness
Jim Goldman of CNBC, referring to the iTunes App Store“The Little App Store That Could”
“The potential seems enormous, and its success seems to be gaining momentum far more quickly than even the most optimistic analysts out there projected.”
sources: The Register, January 2009; The Apple Blog, December 2008
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500 MillioniPhone apps sold since July 2008
sources: The Register, January 2009; The Apple Blog, December 2008
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500 MillioniPhone apps sold since July 2008
$1 MillionDaily sales of iPhone applications
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App Store downloads are DOUBLING every 6 weeks.
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iPhone users are young, rich, & tech-savvy.
source: ReadWriteWeb, April 2008
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• 2x more comfortable with mobile advertising than other smartphone users
• 50% under age 30• HHI 40% higher than US median• 93% have used the App Store• 73% have >5 apps
iPhone users are young, rich, & tech-savvy.
source: ReadWriteWeb, April 2008
•Prolonged brand engagement
•High WOM/viral value
•Not perceived as advertising
•Innovative, personal touchpoint
Branded iPhone apps are the perfect product & entertainment mash-up.
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And they present a potentially massive opportunity to monetize and promote existing brand and media assets, and engage fans like never before.
#1
source: iTunes, February 2009
Zippo’s Virtual Lighter app ranking in iTunes app storeTop free apps, Lifestyle category | Price: FREE
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source: Audi of America, September 2008
370,000Number of downloads in first two weeks of campaignAudi A4 Driving Challenge App | Price: FREE
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VixML: The Express Train to iPhone Awesomeness
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VixML is a simple, XML-based format for creating content for iPhone apps.
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VixML is a simple, XML-based format for creating content for iPhone apps.
If you can write a web page, you can create iPhone apps (like these) with VixML!
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EASY. • Download the SDK and build it yourself.
(Or if you prefer, we’ll build apps for you.)
FAST. • Cut development time—and cost—by >50% of the industry average.
POWERFUL. • Use all the graphic & input features
native to the iPhone including touch, blow, tap, shake, etc.
VIRAL.• Tap into powerful social features like
SocialFeed, Snap-n’Send, etc.
Why VixML?
Audio:Brand jingle or trademark sounds.
Interaction:Pop the bottle, pour & enjoy a virtual “drink”. Explore recipes, party themes, etc.
Social Features:Send recipes or virtual drinks to friends; see WorldView of other users’ favorite drinks; publish favorites, etc. to Facebook & Twitter via SocialFeed; get coupons and receive updates on product promotions, events, contests, etc.
Add-Ons:Enable users to purchase product, enter sweeps, or opt-in to loyalty programs; encourage posting of recipes, party photos, etc. to social site; use affiliate link to sell party iMixes or product-themed music, video, etc.
Example: Product-focused app
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Audio:Soundtrack/theme song, or clip from a single.
Interaction:Scroll through scenes; shake/tap/swipe/blow to trigger events and unique interactions.
Social Features: Fans can see interactions of all fans worldwide in real-time via WorldView; send messages to friends and publish activity updates/favorites to Facebook and Twitter; announce new season/character/episode/album/concert dates through unique app interactions.
Example: Media or Artist-focused app
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Add Ons:Enable fans to purchase tickets, enter sweeps, vote on favorites or opt-in to a “club;” Unlock unique “premium” interactions with repeat use or social activity; purchase images & wallpapers or other real or virtual goods; or link directly to media online.
Audio:Special “message(s),” iconic phrases or unique collectible audio clips.
Interaction:Re-use key interactions across the series; include unique character- or product-driven interactions for each collectible.
Example: App “collection”
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Add Ons:Enable fans to purchase tickets, enter sweeps, vote on favorite scenes/characters or opt-in to a “club;” Unlock unique “premium” interactions with repeat use or social activity; purchase images & wallpapers or other real or virtual goods; or link directly to media online.
Social Features:Enable fans to share their favorites via WorldView and SocialFeed. Announce new additions to the collection or affect app state change based on season, holiday, location, etc.
Social Features Available with VixML
WorldView
Display user's application status on a world map (in real time) and allow the user to interact.
SocialFeed
Publishes app-relevant status updates to Facebook or Twitter.
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Built into the VixML SDK is a robust set of social features that support sharing, deepen user engagement and enable viral momentum. Add any or all to your apps—with no additional development effort.
Snap-n-send
Take or load photo into the app, manipulate and email or post on Flickr.
Collections
Indicates which apps the user has as part of a collection.
More Social FeaturesAvailable with VixML
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AppAware
Affect the state of the app or message the app user based on time of year (i.e. season or holiday), location, in-product triggers, events, etc.
Community
A lightweight social network that will be present across all Viximo App Network applications.
Achievements
Enables unlocking of special features based on usage/interaction & high score boards.
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The fastest, most affordable way to get an iPhone app to market.
Engaging, innovative touchpoint for promoting brands and engaging fans.
Limitless potential for cross-media, cross-promotion (mobile + web + TV… and beyond).
Built-in social features for maximum viral momentum and brand-extension.
So let’s review.... VixML & the Viximo App Network offer:
What are you waiting for?
For more information about branded iPhone applicationsor virtual web gifts, please contact:
Marta KaganVP, [email protected]
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