Break

66 million Americans need some form of eyewear

Repairs alone on average can be $50

VizualAFFECTZ

1. Order your glasses• Choose parts• pick colors• Select design and style

on the computer2. Create glasses using 3-D 3. Receive said glasses4. Wear your glasses

Vizual Affectz’s Mission

Create stylish glasses that are

affordable.

Provide people with glasses that

need them by partnering with

Lions Club.

Make glasses that can be

recycled to help the

environment.

Business ModelDescription of Expenses

Variable Material Expenses

Total: $3.42

Item $

Super Terrific ABS Fun Pack

$3

VeroClear-RGD810

$0.42

Fixed Expenses Total: $1380.85

Insurance $200

Advertisement $20

Interest $150

Depreciation $496.20

Utilities $242.25

Rent $272.40

Economics of One UnitSelling Price $170 Cost of var. materials exp. $3.42

Cost of labor $9 Other variable costs $0

Total COGS/ COSS $12.42

Contribution Margin $157.58

Definition of One Unit

One unit of sale is one pair custom of snap-together glasses.

Monthly Break Even Units$1380.85 = 8.76 ≈ 9 units$157.58

Market Analysis

Description of Target Consumer

Demographics Geographics

Female between 18 and 25.Makes less than $50,000 annually.

Lives in Chicago, IL.

Psychographics Buying Patterns

Always loves to look stylish and hates to spend money.

Buys fashionable things when at a low price or a discount shopper.

Total Population

Target Market Population

2.7million

Market Size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name:

Contact and eyeglass stores in the U.S.

Annual Industry Sales: $10 billion

375,412

225,247

MARKETING AND SALES• Vizual Affectz

will record a day at the store and post it on YouTube.

• $0

Advertising

• Vizual Affectz can give away glasses in gift baskets at various fashion shows.

• $0Publicity

• Vizual Affectz will give free pairs of glasses to schools.

• $0

Public Relations

• I can sell glasses outside my store or in my store as people look around.

• $0

Personal Selling

• I will offer 30% for a second full pair of glasses.

• $51

Sales Promotion

CompetitionVizual Affectz

Ray-Ban Merona

Quality Great Quality Great Quality Good Quality

Price Cheaper Prices

High Price Moderate Prices

Unique Factors

Interchangeable parts, color choices, individuality

Quality and stylish glasses

Customer Service

Competitive Advantages

1. Interchangeable parts2.Customization3. Easy Repair

QualificationsO Previously was a model.

O Part of the architecture club and former member of robotics.

O Wearing glasses.

O I will be prototyping my glasses with the 3-D printer at a local incubator space named Blue1647.

Sales Projections

Jan

Feb

Mar Ap

rMay

June Ju

lyAu

gSe

pt OctNov Dec

0

10

20

30

40

50

Units Sold

Units Sold

Total Units387

Gross Revenue$62190

Net Profit$36359.82

Start-up FundsItem Why Needed Cost

MakerBot Replicator 5th Gen

Vizual Affectz needs this to create glasses. $2899.00

MakerBot Digitizer Vizual Affectz needs this to design glasses. $949.00Total Startup Expenditures $3848

Emergency Fund $1924Reserve for Fixed Expenses

$4141.55

Total Startup Investment $9914.55ROS: Return on Sales

$36359.82= 58% ≈ $0.58

$62190

ROI: Return on Investment$36359.82

= 366% ≈ $3.66$9914.55

How Vizual Affectz Will Scale What Vizual Affectz Wants to

Build

• Necklaces• Watches• Goggles

Other Things In the Future

• Open stores nationwide• Partner with optometrists

The Founder of Vizual Affectz’s Future Plans

O Participate in 3-D printing classes.

O Go to college for optometry.

O Take courses in taxes.

O Learn how to make clothing and accessories.

Technology Snapshot