vizuarna/polonca peterca cv 2010

Polonca Peterca BA Strategic Designer Curriculum Vitae Ljubljana, April 2010

Polonca Peterca / Strategic Designer 2/12

Polonca Peterca

“I’m curious, and as long as I discover new things in life, and life continues to surprise me, I feel alive and I can be creative.”

As a visual communication designer, I believe that designing is about life and people. My work involves putting form and content together, and there are an infinite number of ways to achieve this. And yet there is only one end result to aim for: simplicity. That doesn’t mean it is always an easy process. In fact, achieving simplicity can sometimes be quite complex. I first worked as a designer during my studies, when I was commissioned to work on some small projects. After graduating from the Academy of Fine Arts in Ljubljana, I then continued with my postgraduate studies in Germany and Slovakia, which not only gave me some great design skills, I also gained valuable life experience. Over the years, as my experience has grown, the projects I’ve worked on have too. I have worked in lots of different fields, including designing print material, web pages, illustrations and animations. And I am still learning – to achieve the best results for our clients, I think it’s crucial I keep upgrading my knowledge. At university, my graduation thesis consisted of a classic animated movie – it was actually a children’s cartoon. I animated Boris A. Novak’s song, ‘How things grow’ and won an award for my work. However, the biggest reward for me was seeing the honest and positive response of the children who watched it. This is just one of many recognitions and awards I’ve received in Slovenia and abroad for my design and animations. When I’m not designing, I like to live my life to the full. I’m curious and open to new things. It helps me stay creative. Connect with Polonca at: + e-mail: [email protected] + mobile: +386 31 677 323 + LinkedIn-a: http://www.linkedin.com/in/polonca


Education

Title:

University, faculty:

Study years:

Bachelor of Fine Arts in Visual Communications University of Ljubljana, Academy of Fine Arts and Design 1999-2005

Additional education


Study years: Universitaet Duisburg - Essen, Kommunikatiosdesign

2003 /2004


Study years: Vysoka škola výtvarených umení Bratislava, Grafický dizajn

2006 Professional profile + Strategic designer with 7 years of professional experiences in economy and in other art projects. + Ability and knowledge to cooperate at strategic corporate planning and development of the

corporate design strategies. + Creative designer with proven results, highly organized, analytical approach in problem solving and

achieving goals, reliable in team work. + Capability of cooperating in the group of professional of different profiles, from the corporate

communications to the interactive implementation. + Experienced designer in print collaterals, corporate identities, web design and prepress. + Computer-proficient performer with expertise in Adobe Illustrator, Adobe Photoshop, Adobe

InDesign, Adobe Streamline, Uleard Studio (Video Editor, Video Paint), Sound Editor, Quark Xpress, Font Lab, Microsoft Word and Microsoft Power Point.

Key competencies gained through experience and international MBA programme

+ Planning of the corporate strategies

+ Developing design strategies

+ Information architecture and implementation control of the corporate web sites

+ Web design + Corporate print design + Illustration + Revision and development

of the corporate identity + Classical drawing

+ Expert knowledge of all main computer design programmes

+ Prepress.


Recognition awards + German competition “Farbe bekenen – gegen globale Armut” (2005). Finals. + Izolanima 2006. Recognition for the best animated film for children in the international category “How thiongs grow?”. + Izolanima 2006. Recognition for the best animation in the national category for the movie “Rdeča nit” (Red thread) + Good Design 50x70 (The project that helps social communication), international competition, poster “keep it to yourself” was in the finals among proposals from all over the world, presented in the catalog and at the gallery. Lectures and seminars + 2009: Mirko Ilić: Milton Glaser + 2009: Daniel van der Velden, Greeting from the best of both worlds: design and research in

Netherlands and in Europer + 2007: Stefan Sagmeister: Things I have learned in my life so far. + 2005: Uwe Loesch: Poster Workshops and colonies: + 2009: Tečaj polstenja, Borza znanje. + 2006: Workshop of classical animation, Famul Stuart + 2006: Workshop of stop-motion animation, MGLC + 2006: Comic workshop at the City of Women, Genevive Castrée + 2006: Artists colony Kropa + 2006: Artists colony Zavratec + 2003: Typographic workshop Tipo Brda. Festivals and exhibitions + Izolanima 2006, Festival of Slovene animation Presentation of the animated movie Kako rastejo stvari (How things grow) and Rdeča nit (Red

thread) + Animateka 2006, International festival of animation. Presentation of the animated movie Kako

rastejo stvari (How things grow) + Kresija, march 2006, group exhibition En Font Terrible + Galery Farovž, 2006, products made on the artists colony + La Triennale museum, Milano, Italy, 2008, exhibiton of the posters from the competition Good

Design 50x70 (The project that helps social communication) poster “Keep it to yourself” Announcements + Presentation of the movie in the catalog of 3. international animated film Animateka 2006. + Interview at the TV station TV Pika presenting the movie Kako rastejo stvari (How things grow). + The newspaper Ljubljana; presentation of the talented and succesfull students in the City of

Ljubljana. + Good Design 50x70 (international competition), catalog of the accepted posters and authors,

poster Keep it to yourself.


Professional experience Strategic Designer: Vizuarna. The design consultancy for interactive annual reports. Grablovičeva ul. 1, SI-1000 Ljubljana. November 2008 -. Sector: private. Experienced Designer: AV studio d.o.o. (Ltd.), Koroška cesta 55. SI-3320 Velenje. May 2006-December 2008. + Head of the design projects. + Print desing (books, catalogues, calendars, corporate design colaterals, sings, magazines,

newspapers...). + Prepress. + Information architecture of the web sites. + Illustration. + 2D animation. Designer: Prešernova družba d.d., Opekarska cesta 4a. SI-1001 Ljubljana. May 2005 – Februar 2005. + Design implementation of the magazine Otrok in družina (Child and family). + Illustration. Free-lance designer: various clients. 2001- + Head of design projects (planning, designing, implementation and project coordination). + Print design ((books, catalogues, calendars, corporate design colaterals, sings, magazines,

newspapers...). + Prepress. + Information architecture of the web sites. + Illustration. + 2D animation (classical and computer generated).


References Client: Ljubljanske mlekarne Consultancy: Vizuarna Employer: Vizuarna Description: interactive (web) design and print design: Annual report 2008 Ljubljanske mlekarne Year: 2009


Client: Demšar arhitekti Consultancy: Vizuarna Employer: Vizuarna Description: Design and illustration of the business writing pad Year: 2008

Client: Občina Šentrupert Consultancy: free-lance project Description: development and design of the identity of

the municipality Šentrupert Year: 2009

Client: Vizuarna Consultancy: Vizuarna Employer: Vizuarna Description: design and illustration Year: 2009


Client: Thermana Consultancy: AV Studio Employer: AV Studio Description: interactive design www.thermana.si Year: 2008


Client: Aliansa Consultancy: AV Studio Employer: AV Studio Description: redesign of the www.aliansa.si Year: 2008


Client: Športni center Pohorje Consultancy: AV Studio Employer: AV Studio Description: web design www.pohorje.org/mariborsko-pohorje-poleti/ Year: 2008

Client: Agencija za zavarovalni nadzor Consultancy: AV Studio Employer: AV Studio Description: design and development of the annual reports Years: 2008, 2007, 2006


Client: Kraški zidar Consultancy: AV Studio Employer: AV Studio Description: ad desing, posters, annual report Years: 2008, 2007

Client: Holding Slovenske elektrarne d.o.o. Consultancy: AV Studio Employer: AV Studio Description: Annual report design Years: 2008, 2007


Client: Good Design 50x70 Employer: free-lance project Description: Poster design (competition) Leto: 2008