We are placed 6th on Deloitte Fast 500 Companies List for APAC 2013

04/13/2023 Company Confidential

Vizury Mobile in Numbers

100%400MMobile Display Ad Requests Processed Daily

5XAvg. CTR Improvement from Vizury Campaigns

12Milliseconds. Time taken to create & show personalized ad

20Countries in which we run mobile retargeting campaigns

Campaigns on Pay-for-Performance Model

80+Clients who work with us globally on Mobile Retargeting

Vizury Mobile Clients

Efshop.com.tw

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Mobile Conversions in EcommerceMobile devices now contribute to a significant portion of online sales.The average sales contribution from mobile devices is nearly 25% for Vizury customers across regions.

INDIA

AUSTRALIA & NEW ZEALAND

SOUTH EAST ASIA

JAPAN

TAIWAN

MIDDLE EAST & NORTH AFRICA

CHINA35%

30%

20%

50%

20%

35%

35%

04/13/2023 Company Confidential

The Mobile Eco-System is Highly Fragmented

+ other

challenges Lower attention span

among users

Smaller display sizes

Users frequently switch between web & apps

Users switch between mobile & desktop too

MOBILE WEB

MOBILE APP

Android Advertising ID based user identification

New ad formats

Unique user behavior

IDFA (ID For Advertisers) based user identification Fingerprinting , first

party cookie based user identification

04/13/2023 Company Confidential

Vizury MobiConvert - The Complete Mobile Retargeting Solution

• Retarget potential customers on any mobile device (iOS, Android)

• Maximize mobile marketing returns with personalized mobile ads and overall ad spend efficiency by identifying users as they switch between mobile web, apps & desktop

• Real Time Bidding to optimize impression cost

• Performance-based insights help you understand your mobile user better – tweak live campaigns to boost sales, re-align with your marketing calendar etc.

Vizury MobiConvert helps you acquire customers who have dropped off from your

mobile website or app without making a purchase

04/13/2023 Company Confidential

Mobile Retargeting Solutions Offered

MULTI-SCREEN RETARGETINGAPP - APP RETARGETING

MWEB – WEB RETARGETINGAcquire your mobile website drop-offs through customized ads on other mobile websites

Identify & retarget your app user across other apps on the same device

MWEB – APP RETARGETINGIdentify a user across mobile web & app, retarget with customized ads

Identify a multi-screening user across devices (mobile web, app & desktop web) and show customized ads

04/13/2023 Company Confidential

RETARGET YOUR MOBILE WEBSITE DROP-OFFS ACROSS MOBILE WEB

Track mobile web drop-offs using mobile browser cookies ( Android) / first party cookies (iOS Safari)Vizury iOS Safari user targeting solution is very unique in the market and not available with most other players

Dynamic, creative mobile ads (HTML5) personalized based on user behavior displayed on your website

MWeb – Web Retargeting

BOUGHT

USER A >

>>> SHOPPING CART

DROP-OFF

VISITS PUBLISHER WEBSITE, SEES YOUR AD

& CLICKS

LANDS ON YOUR MOBILE WEBSITE AND

BUYS THE WATCH

<<

<<

HOW IT WORKS

04/13/2023 Company Confidential

RETARGET DROP OFFS FROM MOBILE WEB ON APPS

Track and retarget mobile web drop-offs on mobile apps using Vizury proprietary MWeb to MApp user mapping technology

Vizury MWeb to MApp technology capability is very unique in the market and not available with other players

Mobile app retargeting ads dynamically personalized based on user behavior on the MWeb

MWeb – App Retargeting

BOUGHT

USER A >

>>>SHOPPING CART DROP-OFF

FROM YOUR MOBILE WEBSITE

OPENS ANOTHER APP, SEES YOUR AD & CLICKS

LANDS ON YOUR MOBILE WEBSITE AND PURCHASES

<<

<<

HOW IT WORKS

04/13/2023 Company Confidential

Get Started

1 2

4 3

1. Vizury ad tag implementation & feed data collection

2. We bid for your users’ impressions

3. We serve ads dynamically across devices

4. Conversions and ongoing analysis through Vizury Central

For M Web – Web & MWeb – App Retargeting Campaigns

04/13/2023 Company Confidential

RETARGET USERS WHO DROP OFF FROM YOUR APP AND VISIT OTHER APPS

Track and retarget mobile app drop-offs using privacy compliant mobile device IDs

Increase app usage and conversions from App

Dynamic creative In-App retargeting ads (HTML5 / Image Creative)

App - App Retargeting

USER A >

>LOOKS AT FLIGHT TICKETS THROUGH YOUR APP & DROPS-OFF

OPENS ANOTHER APP, SEES YOUR AD &

CLICKS

LANDS ON PRODUCT PAGE IN YOUR APP & COMPLETES BOOKING

<<

HOW IT WORKS

>>VIZURY EVENT LOGGER

RECORDS USER BEHAVIOR

DEEP LINKING SHARES PRODUCT

PAGE URL

BOOKED

04/13/2023 Company Confidential

Mobile App Event Logger & App Deep Linking

DEEP LINKING HELPS TO LAUNCH YOUR MOBILE APP UPON AD-CLICK

USER LANDS ON PRODUCT PAGE DIRECTLY

HELPS BOOST CONVERSION RATE

User visits product on your app

Vizury ad shown on publisher app

User taps on Vizury ad seen in an app

OS detects the publisher app

Product data sent to app in as URL

App opens with the product page

IN THE FORM OF OPTIMIZED CODE AND COMPILED LIBRARIES

ASYNCHRONOUS AND DOES NOT IMPACT APP LOAD TIME GIVES YOU COMPLETE CONTROL OVER DATA SHARING

VIZURY MOBILE EVENT LOGGER RECORDS IN-APP USER BEHAVIOR USEFUL FOR CUSTOMIZING ADS GOOGLE

ANALYTICS

VIZURY EVENT LOGGER

FLURRY

5.9MB

Low file size: does not affect the app performance and resource utilization

4.2MB

50KB

04/13/2023 Company Confidential

Get Started With Your App - App Campaign

1 2

4 3

1. Vizury Event Logger Integration, App Deep Linking & Feed data collection

2. We bid for your users’ impressions

3. We serve ads dynamically across devices

4. Conversions and ongoing analysis through Vizury Central

04/13/2023 Company Confidential

Smart Phone Users Just a Click Away With “Click & Call”

USER ACCESSING AN APP ON MOBILE

SEES YOUR CLICK & CALL AD - CLICKS ON AD

CONNECTS THROUGH YOUR HELPLINE & MAKES A PURCHASE

CALL

1-800-800-4818

1 2 34 5 67 8 9* 0 #

04/13/2023 Company Confidential

USER CALLS YOUR HELPLINE

VISITS ANOTHER WEBSITE, SEES CLICK & CALL AD FOR RENTAL PROPERTY

USER LOOKS AT RENTAL PROPERTY ON A

CLASSIFIEDS MOBILE WEBSITE

CLICKS ON AD, CONNECTS WITH THE PROPERTY

OWNER/AGENT

CALL

07123 456 777

1 2 34 5 67 8 9* 0 #

USER CALLS THE PRODUCT/SERVICE LISTER DIRECTLY

CLICK & CALL ADS TO CONNECT WITH YOUR USERS FASTER FOR BETTER ENGAGEMENT AND HIGHER CONVERSIONS

Retarget Multi-Screening Users

RETARGET USERS AS THEY SWITCH BETWEEN DEVICES

Track and retarget desktop website drop-offs on mobile web and mobile apps

Track and retarget mobile website drop-offs on desktop websites

Dynamic creative ads customized based on user behavior displayed across channels and devices

SHARE USER E-MAIL ID IN HASHED

FORMAT

04/13/2023 Company Confidential

Our Mobile Publisher Partners

We work with some of the world’s best inventory partners to maximize your reach on mobile web, apps and social media

* Completed integration in Feb 2014

04/13/2023 Company Confidential

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Access data anytimeSecure access to updated data pertaining to both desktop & mobile campaigns

Easy to useSuperior analytics, real-time campaign management, switch between campaigns, automated invoicing, payments, personalization & many more . . .

Graphical representationView campaign data & prevailing trends at a glance with the Dashboard interface

Save data for later useSelect specific metrics, choose the time period to view the trends now or download in MS Excel format for later use

Select preferred language Choose from the seven language options. More to be added soon . . .

Vizury Central - One Stop Campaign Management, Reporting

Control & transparencyPrioritize preferred categories by fixing pay outs, know category wise performance etc.

Success Story

04/13/2023 Company Confidential