vm concessions kickoff meeting 2014

Concessions/ VM’s US

VM Perspective Accountability, Productivity

May 1, 2023 · Presenter‘s details · page 2

Content VM Productivity

VM Accountability

VM Intranet

OLD NAVY High Lights Overview Q2

Kmart-VM Sneak Peak


Concessions/ VM’s USVM Productivity


Productivity -VM PerspectiveFOCUS (Partial Service)In order to improve productivity while we visual merchandise, we need to have focus. Here are a few ways we can improve productivity as we visual merchandise Old Navy POS.

The DM could have a VM weekly focus... for EXP: The DM can choose a theme MMs should focus on as a district and

merchandise in detail the focused theme. Week 1 TREND tables Week 2 Boho Week 3 Cosmo 4 Week timeless/NOS/Plating

Every month the MM would have completely covered all themes in detail. DM has a bit more control of productivity and the district is consistent in their presentation/visual skills.


MM Service EXP: (VM part of their shift, time frames can be added for each VM task)

Productivity - VM Perspective

1.• 911’s… MM recovers the table quickly• (tables are high priority)

2.• Go-backs

3.• Fill areas that are extremely low in all themes, start

with Tables and A location spinners that have the newest HL’s

4.• Fill other spinners that are not focus for the week. • (quick fill/fix)

5.• Merchandise FOCUS theme of the week in detail


VM INFO – MARCH 2014– P1 LAYOUT

PresentationOnce the MM has a focused VM service they can focus on having set “LOOK’s”

in each theme.

A location Spinners for each theme should have the best of the best product present up front and forward. Spinners should have…

Current HL’s Mix HL panel Set LOOK’s

*Set HL flow and “Look’s” on panels all depend on stock levels. The next slide is an example of a map with a visual of the flow HL’s and Set

looks of a POS. Presentation CW 10 EXP:

Productivity - VM Perspective


Productivity – VM Perspective

1. Try and keep the set “Looks” suggested in the VM Info2. Use Variation 1 when “Looks” are unable to fill an entire

Panel (This will allow MMs to still create cohesive stories)


VM Tips & Tricks – “Set Looks”Presentation on spinners-types of set LOOK’s

1. Breakdown stock to support Panel/Set “looks” (Earrings ONLY)

• The time it will take a MM to look through a bag to find the right “look” is the same amount of time it would take a MM to sort shipment per the “Set Looks” – Even if it’s only 10-20 earrings

Boho Black Gold look Brown Look Rhinestone Gold Look Cream/pink Look

Cosmo Dressy Look Black Look Black Silver Look Girly French Look

Timeless

Color Pearl Rhinestone


When you start to do merchandise a PD or PD half.

It's highly possible the MM will end up with at least 1 panel that is not so good looking.

VM Tips & Tricks – “Merchandising a PD”

1.• Start from top to bottom and don't continue until you finish with

each row of assortment. During this process keep in mind your goal of your defined “Look”

2.• Size when completing each block assortment

3.• When complete take 2min and go through each row and make

sure that every piece you placed goes according to your goal “LOOK”. If a piece doesn’t match to your look you have in mind make a quick change.

4.• Move on to the next task


B location spinners (Do not mix themes)

To create a PD or half PD “LOOK” follow these steps ...

Color is the first thing a customer will see, group it together to create a strong defined presentation no matter the fabrication/elements or metal

Fabrication/elements is what the assortments are made with. e.g. Rhinestones, wood, pearls, hematite, beads, shells exc.. set as PD no matter the metal.

Plating/Metal (not the category) By the time you get to this process you would have sifted through the first

2 points and you will be left with plating/metal assortment. Set as PD of PD half

(shapes will work best in this presentation because it would stand out)

VM Tips & Tricks – how to create “Set Looks”


VM AccountabilityConcessions/ VM’s US

VM Accountability


VM Training Cycle-Accountability

VM

DM

MM

Training

Training Method

Coach in the moment

Follow up

Tools/Questionnaire


The goal of this training is to make sure the trainees know the VM rules and are able to

apply them.

Training VM-Accountability Training VM Standards Know and understand Execute VM Working tools independently Identify mistakes and correct them

independently Be able to train the contents to others

Training Method Use the given training modules Inform about the goal of the training As a trainer, you do not decorate yourself Prepare next fixtures the trainee will work Do not to decorate the entire POS perfectly


Coach in the moment and its benefits

1.• Shorter conversations fit better with the business minded MM, because

their always on the go.

2.• Frequent, ongoing dialogue through VMs communication is a

genuine commitment to the employees development.

3.• Interactive conversations allow employees to layer awareness,

insights, and action more naturally.

4.• The ongoing nature of the conversation keeps development alive

in everyone’s mind

5.• These frequent exchanges sustain momentum, fuel progress,

and act as ongoing reminder of the beeline-group commitment to employee VM learning, growth, and progress


Follow-UpGoalThe goal of the follow up module is to evaluate the VM skill level of the trainee and to decide upon further training needs. It should be combined with regular

visits.

How to accomplish the follow up

What to do if trainee‘s performance is insufficient (means: the trainee “failed“ in the training)

There are two possibilities The trainee has understood the training contents, but for some reason didn’t

do it the right way. The trainee hasn‘t understood the training contents

Regular follow ups on MM‘s VM knowledge as well as possible VM updates should follow on a regular basis.


Accountability VM PerspectiveVM toolsThese tools can be used By DMs for MM’s

1.• Training VM concession basics

modules

2.• Qualification

3.• Training level list

4.• Questionnaire


The VM Basics for MMsThe goal of this training is to make sure the trainees know the VM rules and are able to apply them. The VM Basics for MMs consists of: Training modules Follow up (if possible 1-3 months later)After the follow up there are two possible situations to come:1)Trainee passed the training Regular follow ups will be done as a part of

regular visits2)Trainee failed 2nd follow up to be planned OR repetition of trainingSee next slide for visual EXP.

VM tools


VM Tool’s-MM Basics ModulesModule 1

Introduction Theoretic part 1 • VM guide (chapter 1 –

3, chapter 6)• Communication tools• SALEPractical part 1 • Decoration of spinners

(jewellery/ hair/ sunglasses)

(Lunch break)Theoretic part 2• VM info (small tables)• VM guide (chapter 4)Practical part 2 • decoration of small

tables

Summary of the day

Module 2 (flagship module) Theoretic part

• VM guide (flagship table/ back walls)

• VM info (for flagship tables)

• SALE (on flagship tables)

Practical part

• Decoration of flagship tables and back walls

Summary of the day

Follow up Module

Practical part • Evaluate a prepared

POS of the trainee• Do a walkthrough of 1-2

other POS • Evaluate the results

If possible 1-3 months after the training modules


Qualification formto see how much the MM has learned and if needed you can conduct a follow up training depending on what level they accomplished.

Qualification form Old Navy

Trainee: Date of training/ follow-up:Trainer: No. Of follow-up:

Before giving the points please read the legend below carefully. Make evaluations together with trainee.Please choose a POS with table and back wall, if possible.

General information all brands & labels scale points factor resultAble to execute VM on fixtures acc. to VM guide 1-4 2 8 16Knows how to use VM communication Tools 1-3 1 2 2Knows how to use instore marketing (SALE) 1-3 2 2 4Knows where to place highlights/ themes 1-3 2 4 8Knows correct shop layout acc. to guideline/ planning (if available) 1-3 1 4 4Knows where to put lights in POS (if possible) 1-3 1 2 2Result 9 36

Key: single resultThe trainee has reached the training target beyond measures. 4 points 90%-100%The trainee has reached the training target completely. 3 points 70%-89%

The trainee has reached the training target partly - certain contents need to be repeated. Additional trainings will be agreed on by line manager and trainer. 2 points 50%-69%

The trainee hasn't reached the training target. Next steps for development and further training needs will be agreed on by line manager and trainer. 1 point 0-49%

Self estimation and comments of trainee:

Comments of trainer:

Which training units should be repeated? (compulsory if not in level 3)

Signature Trainee Signature Trainer

74-67 points = level 4




total result

VM tools


Training Level List Concessions The training level list is a good way to keep track of MM trainings that have been completed.

VM tools


Questionnaire for Old Navy

This tool is given to every trainee too fill out.Questionnaire is to be filled after every follow up training.

This also a way to hold VM’s accountable.

VM tools


Positive results of accountabilityThe positive results of practicing a constructive approach to accountability include:

Dynamic visual environment

More creativity and innovation

Increase of sales and KPI’s

Improved performance

More employee participation and involvement

Increased feelings of competency

Increased employee commitment to the work

Higher employee morale and satisfaction with the work

Positive results of accountability


VM Intranet


VM Intranet Brands/Partners and Main CategoriesVisual

Merchandising

Brands/partners

SIX

VM Guide

VM Info

Must Do

Windows

Trend book

SALE

Image campaign

SIXMan

I AM

Max Mustermann

Position

VM info

Must Do

Windows

Trend book

SALE

Image Campaign

Gap OLDNAVY

VM GUIDE

VM Info

TEST’s

Must Do

SALE

InspirationPictures

Certified

Kmart


VM Intranet Old Navy Categories and sub categories


HL Overview Q2May/June/July


MAY

Table 1

Table 2

Spinner 1

Spinner 2

Spinner 1


JUNE

Table 1

Table 2

Spinner 1

Spinner 2

Spinner 1


JULY

Table 1

Table 2

Spinner 1

Spinner 2

Spinner 1


TREND/HL Behind The Scenes

kmart VM Sneak Peak

/ 12FEBRUARY 2014

KMART TEST 2014

Highlights for the test start

Mirror

BOHO BASIC

MA

RB

ELLA

OR

GA

NIC

BOHO COSMO

CORAL BLUSH

COSMO BASIC

TRU

E B

LUE

TIMELESS

NOS CLIPS

ARMED

STAT

EMEN

T

PLAT

ING

SUN

A - LOCATION

NOS GOLDBOHO BASIC

HA

IR

AC

CES

SOR

IES

Present Timeless basics instead of Statement necklace until they are available!

/ 12FEBRUARY 2014

side 3

side 1si

de 2

side

4

DISPLAY 1 – SUNGLASSES

Side 1 SUNGLASSES

Side 4 SUNGLASSES

Side 3 SUNGLASSES

Side 2 SUNGLASSES

/ 12FEBRUARY 2014

TIMELESS PLATING NOS/CLIPS STATEMENT

Side 1 “armed”

Side 4 basic

Side 3 NOS - clips

Side 2 PLATING

Replaced

by TIMELES

S!

DISPLAY 2 – TIMELESS/NEW ASSORTMENTS/THEMES

side 3

side 1si

de 2

side

4

Please add 1row studs

/ 12FEBRUARY 2014

DISPLAY 3 – NOS GOLD/BOHEMIAN

Side 1 NOS gold & basic

Side 4 “marbella”

Side 3 basic

Side 2 “organic”

NOS BOHEMIAN

side 3

side 1si

de 2

side

4



/ 12FEBRUARY 2014

DISPLAY 4 – COSMOPOLITAN/ HAIR ACCESSORIES

Side 1 “coral blush”

Side 4 brown - black

Side 3 basic

Side 2 “true blue”

COSMOPOLITAN HAIR

side 1

side 3si

de 4

side

2


Thank youVM’s US

vm concessions kickoff meeting 2014

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