VM PORTFOLIOShireen Prabhu

MYSELF ACADEMICS: Fine Art Post Graduate I have done a couple of exhibitions of my paintings Worked few years in animation industry as a 3D Modeller

I love to explore the different dimensions of creativity, hence I took upon this course to learn the Retail aspect of designing

I believe , I have a very good aesthetic sense And I work with discipline Multitasking is what I am trying to achieve

THE COURSE CONTENT Visual merchandising Space designing Consumer behaviour Organisational management Brand management Draping Styling Softwares: AutoCad, Corel Draw, Photoshop & Excel ( Personal Software skills: Maya, 3D Max, Z Brush)

EOD EXERCISEo Observe the Colour blocking in every day use and how the street vendors use it to

attract customers.

STYLING EXERCISE

Celebrity Styling: Sonakshi Sinha

To understand the Body type and Suggest a costume for a public event.

Style Suggestions

WINDOW STYLINGo Styling a window for Shopper’s Stop o Theme: Recycle

The concept was developed to promote Paper Bags.

Hence the mannequin is draped with multiple paper bags to create a puffed look of a party gown that leads us to a paper bag with a shopper’s stop logo on it.

DRAPING

Draping with the material other than cloth. Here coloured Tissue paper is used that has little elasticity

Draping to promote an Accessary

SOFTWARE SKILL: AUTO CADo Floor Plan of a store

SOFTWARE SKILL: PHOTOSHOPo A Customer board designed for UCB Kids

PAPER CRAFT Origami

Paper mache

PROP DESIGNINGo A prop designed for CCD :o It is an interactive prop which o can be used as a shelf to keep

merchandise for sale.o Theme: Fumes- Aromao Dimension: 3’x1’x6’o Material: MDFo Approximate cost: Rs. 1,00,000/-o Time : 120hrs

CASE STUDYo Brand: UNITED COLORS OF BENETTON – KIDSo A global brand, and one of the most well known in the world, United Colours of

Benetton has an international style that combines colour, quality and fashion. Brand DNA: Colours of basics and discipline in display Young minded product Thin and focused menu Italian craftsmanship Global spirit UCB is famous for its Tricot, wool, Jacket, Knitwear, woven as well as denim

THE STOREo The store at Infiniti Mall, Malad is unique with its huge display windows. The two

sides of the store gives complete scope to window display.o The bold letters “UNITED COLORS OF BENETTON.” across the store window and a

prominent white logo on grey pillar at the entrance catches the customer’s eye.o

FLOOR PLANNINGo Circulation

o It’s a Soft Aisel layout where Wall displays are important and Floor fixtures are arranged in a group

o But at the same time, the entrance is very small as compared to the width of the store and it allows a bit narrow cone of vision. The extreme left and right areas are not clearly visible as one enters the store.

Merchandise placement

WINDOWSThe windows have always been sober and minimalist.But it always show lack of proper lighting and looks dark

•Realistic setting•Promotional Displays (Season/Sale)

WINDOW SUGGESTIONo Promotion: Springo Theme: Coloro Puchline: “Colour me what.......?”

VISUALIZATION

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