vmcs14 reorganize: building support through champions
DESCRIPTION
2014 VolunteerMatch Client Summit Breakout Session In this session, participants will learn how two companies with limited resources developed global, grassroots networks of employee champions to further their Corporate Social Responsibility initiatives. The discussion will feature three perspectives: one from a CSR professional at a midsize company, another from a CSR professional at a large company with several operating companies, and a third from a current employee champion outside the CSR business function. Participants will gain insight into the development and growth of both companies' networks; specifically, the speakers will discuss the genesis of their individual initiatives, the impact they've created to date, and how they continue to balance the goals of top down CSR programs, policies and platforms with the needs, passions and voices of their champions in the field.TRANSCRIPT
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Lessons from the Field
REorganize: Building Support Through
ChampionsSpeakers:Annalisa AmicangeloManager, Corporate Social ResponsibilityHoughton Mifflin Harcourt
Wendy HersheyPrincipalMercer Investment Consulting
Daniella LippertProgram Manager, Volunteering & Engagement, Corporate Social ResponsibilityMarsh & McLennan Companies
MARSH & McLENNAN COMPANIES
VolunteerMatch Summit 2014
Reorganizing: Building Support Through Champions
#VMCS14
MARSH & McLENNAN COMPANIES
VolunteerMatch Summit 2014 Introductions
• Introduce topic and discussion agenda: Overview Best practices / key learnings Takeaways Q&A
• Individual Introductions: Annalisa Daniella Wendy
• Brief background, current role, and Company.
MARSH & McLENNAN COMPANIES
Houghton Mifflin HarcourtExtending CSR influence through CICs
• Twofold HMH Corporate Social Responsibility goal:– Internal: Increase employee pride and engagement– External: Elevate HMH’s status as an education leader and community partner
• How CICs help the CSR team fulfill these goals:– Employee-driven model focuses on their values and passions within the CSR framework– Each location has a unique culture and community profile that they know best– Decentralized model extends CSR reach and influence in markets we don’t have
bandwidth to focus on
MARSH & McLENNAN COMPANIES
Houghton Mifflin HarcourtThe genesis of CICs
• Key considerations
• Timeline– March 2011: Performed CSR resources/needs assessment with local leaders from every office – March – May 2011: Met with internal stakeholders to secure budget, identify executive champions,
determine goals– June 2011: Launched CIC pilot across three locations (Lewisville, TX; Orlando, FL; Dublin, Ireland)– December 2011/January 2012: Gathered/analyzed data and feedback from pilot locations– March 2012: Launched full CIC program across 10 locations (including the three pilot locations)– January 2013: Expanded CIC program to two additional locations– January 2014: Expanded CIC program to one additional location
Build internal support at the executive AND
middle-manager level
Communicate clear mission and goals to
employees
Provide adequate training and support to
employees
Balance CSR policies/procedures
with employee passions
MARSH & McLENNAN COMPANIES
Marsh & McLennan CompaniesBuilding a CSR infrastructure within a matrix organization
Operating Companies
Marsh Mercer Oliver Wyman Guy Carpenter
Marsh & McLennan Companies (MMC)
(Corporate)
• How to organize a CSR champion structure to help engage a global multi-operating company to further support its CSR mission and impact.
• Marsh & McLennan Companies — Corporate
- Establishing a clear mission, strategy, and goals. - Creating programs, policies, and platforms that can be utilized cross operating
company.- Utilizing VolunteerMatch’s reporting function for quarterly reporting, goal setting,
and evaluating and creating new incentives. - Established cross-operating company CSR Committee.
MARSH & McLENNAN COMPANIES
MercerBuilding a CSR structure aligned with parent Company’s mission
“Community Cares”
Local Chapter Champions
Mercer
MMC
MERCER CaresGlobal Steering Committee
Optimize strategy, programs, and policies by:
- Strategically using Global Steering Committee.
- Engaging leaders.
- Empowering local chapters.
− Collaborating with other operating companies.
− Maximizing visibility and engagement.
Regional MERCER Cares Champions / Local Chapters
MARSH & McLENNAN COMPANIES
Key Takeaways and Q&A
• CSR programs function when a matrix organization’s components are aligned with a clear strategy, initiatives, support, and communication. - Create a centralized strategy that can then be implemented and communicated throughout
multiple companies. - Empowering and engaging CSR champions through strategic programs, policies, and
platforms.
• Executive leadership support AND middle-manager support for a network of local champions is critical
• After training your champions, embed the CSR team in the network so you can continue to provide guidance and foresee challenges
• Launching a network of local champions is an exercise in letting go!
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For more information about the
VolunteerMatch Client Summit:
solutions.volunteermatch.org/summit