Media  Contact:  Roshana  Gossoff

    Roshana@balserapr.com    

Vme  TV  Programming  Reaches  New  Heights  with  “Desafío  Extremo”  Extreme  mountain  climber  and  adventurist  Jesús  Calleja  takes  viewers  around  the  world  by  

climbing  the  world’s  most  dangerous  mountains    MIAMI,   FL—July   30,   2014—Vme   TV,   the   first   and   only   Spanish-­‐language   public   television  network  in  the  United  States,  takes  viewers  on  a  sky-­‐high  adventure  with  mountaineer  and  pilot,  Jesús   Calleja   in   “Desafío   Extremo.”   Traveling   from   continent   to   continent,   Calleja   scales   the  world’s  highest  mountains  and  partakes  in  extreme  sporting  events,  introducing  the  adrenaline  filled  world  of  mountain  climbing  to  audiences.  “Desafío  Extremo”  airs  on  Vme  TV  on  August  4,  2014  at  4  p.m.  E/P.    In  “Desafío  Extremo,”  Calleja  discovers  the  altitudes  of  the  highest  mountains  in  each  continent,  including   Europe’s  Mount   Elbrus,  Mount   Kilimanjaro   in   Africa,  Mount   Everest   in   Asia,  Mount  McKinley   in   Alaska,   and   Aconcagua   in   Argentina.   The   Spanish   adventurist   even   scales   Vinson  Massif,   the   highest   mountain   in   Antarctica,   while   captivating   audiences   with   the   magic   that  comes  along  with  this  extreme  hobby.    In   this   exhilarating   program,   Calleja   gives   viewers   a   cultural   lesson   of   a   lifetime   and   further  exposes  his  inner  daredevil  by  participating  in  the  Pharoah’s  Rally  racing  event,  considered  to  be  one  of   the  most  difficult  cross  country   rally   races   in   the  world.  During   the  event,  vehicles  and  SUVs  compete  through  the  deserts  of  Egypt,  in  a  point-­‐to-­‐point  race.        Vme  TV  provides  diverse  programming  such  as  “Desafío  Extremo,”  offering  viewers  cultural  and  geographical   lessons,   taking   them   to   remote   locations   across   the  world   and  allowing   them   to  explore   natural   phenomena   and   thrilling   quests.  With   “Desafío   Extremo,”   the   network   offers  access   to   informative  content  providing  a  unique  viewer  experience   through  shows   that   focus  on  once-­‐in-­‐a-­‐lifetime  adventures.    Available  in  43  markets  and  reaching  more  than  70  million  households  in  the  United  States,  Vme  TV  is  available  through  Comcast,  DIRECTV,  DISH  Network  and  AT&T  U-­‐verse  among  other   local  cable   companies.   To   find   your   local   channel   or   to   learn   more   about   Vme   TV,   visit  www.vmetv.com   or   follow   us   on   social   media   via   www.facebook.com/vmetv   or  www.twitter.com/vmetv.        

###    ABOUT  VME  TELEVISION  

   Vme   TV   (pronounced   veh-­‐meh),   is   the   first   national   Spanish-­‐language   television   network   in  association   with   public   television   stations.   Reaching   more   than   70   million   households   in   the  United  States,  Vme  TV  is  broadcast   in  43  markets  by  PBS  stations  and  is  available  on  DIRECTV,  DISH  Network,  AT&T  U-­‐verse,  as  well  as  major  cable  companies  including  Comcast.  The  24-­‐hour  digital  broadcast  service  is  dedicated  to  entertain,  educate  and  inspire  families  in  Spanish  with  a  contemporary  mix  of  original  productions,  exclusive  premieres,  acquisitions,  and  popular  public  television  programs  specially  adapted  for  Hispanics.  To  find  your  local  channel  or  to  learn  more  about  Vme  TV,   visit  www.vmetv.com  (http://www.vmetv.com/mediakit)   or   follow  us   on   social  media  via  www.facebook.com/vmetv  or  www.twitter.com/vmetv.