Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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Virtual Marketing Manager

Virtual Marketing Manager is a trading name of Generator Marketing Ltd. 2-5 Wellington Quay, Dublin 2. Tel: 881 8888

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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About the service

• Designed for SMEs that recognise the value of an experienced Marketing Manager, but cannot justify someone full-time.

• Virtual only in name - based in our offices but spend as much time in your office as required.

• You get the skills and experience of an experienced marketer for a fixed fee.

• Because VMM is part of Generator Marketing you have design copy and online resources at your fingertips.

• Generator Marketing currently has a team of 4 plus a panel of experienced Marketing Managers and creative people.

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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About me

• 16 years marketing experience in senior marketing roles.

• Strong background in financial services and also working with SMEs.

• Worked with GE Money (UK), O2, Bank of Ireland, AA Ireland, Splash Hotels, Digiscan Ireland and various other SMEs

• Very pragmatic and solution focused with a strong understanding of the needs of SMEs.

• IDMA Gold award winner and created the most successful DM programme for Meteor.

• Created a low cost marketing campaign that increased sales 10% for Wineport Lodge.

• Created the business retention strategy for O2

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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What we do

• We act as your Marketing Manager, but without the costs and commitment.

• We help you define what your marketing needs are, how much they will cost and then to execute them.

• We review existing marketing resources & activity, create collateral, execute campaigns and monitor results.

• We work with you and your team and also manage external marketing suppliers just like a Marketing Manager would normally do.

• We are working on your business day-to-day so they are always looking out for opportunities.

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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How it works

1. Initial meeting to find out more about your business and marketing objectives.

3. Provide a short proposal on how we can help and a recommendation of support required (typically we find 2-4 days is the norm).

5. Your time can be used for any of our services – your Marketing Manager, design, copywriting or online resources.

7. Typically we work from our office, but meet with you and your team as required to get things done.

9. We provide a monthly summary of time spent and deliverables achieved.

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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VMM clients we’ve worked

with.

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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Some projects of interest.

• Completed a marketing audit for O&B Recruitment that saved 30% on their budget.

• Currently completing a brand refresh and new website for an IT service business.

• Created a referral and e-marketing strategy for Wineport Lodge.

• Created the positioning and marketing campaign that delivered a 10% increase in business for Wineport Lodge.

• Completed a brand refresh for a Fashion retailer and launched their new store.

• Created and executed the Facebook strategy for a new hotel that delivered €25k in new business in the first 4 months

• Currently developing a website for a new online tourism business.

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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Costs

1. We agree a fixed fee based on your resource needs – a set number of days per mth or a bundle of hours.

3. We charge €595 per day.

5. If initiatives require extra time this is agreed in advance.

7. Also do Marketing audits which can be completed as part of the monthly work or as a once-off project.

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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Case study - Splash hotels

1. Provided marketing resource for 4 hotels.2. Prepared marketing and activity plans and

marketing budget.3. Conducted regular website reviews to ensure

opportunities maximised.4. Developed their Facebook strategy and

implemented for each hotel.5. Development and execution of existing

customer strategy and email marketing plan.6. Developed campaigns including strategy and

all communications. 7. Developed marketing collateral such as

brochures and point of sale.8. Negotiated tactical marketing opportunities

with various media and other partners.

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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Splash creative work

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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Case study - Burgess

1. Prepared marketing plan including a promotion plan and associated budgets.

2. Developed and managed their monthly promotional campaign.

3. Provided ad-hoc design and copywriting support as required.

4. Worked on specialist projects including the store re-branding and their 160 year anniversary celebrations.

5. Negotiated partnership opportunities to maximise the effectiveness of their budgets

6. Provided strategic advice on redeveloping their website and involvement in an RTE reality business show.

7. Executed day-to-day PR activity.8. Identified and vetted additional resources used

on specialist projects.

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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Burgess creative work

Virtual Marketing Manager. 2-5

Wellington Quay, Dublin 2. Tel: 881 8888

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Next steps

Agree your resource requirements and

objectives,

OR

A marketing audit to determine if/what

requirements you need.

t: Chris Small - 086 160 6461w: virtualmarketingmanager.ie