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    Reaching your target audience

    Matthew Thomson / Alberto Goytre. January 2011

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    Synaptic Digital

    In September of 2009, The NewsMarket completed its acquisition ofbroadcast communications leader Medialink. In bringing togetheraward winning production and content creation services with best inbreed digital technology the goal is to provide an end to end solutionfor the communications & marketing sectors.

    In April of 2010, the company was rebranded as Synaptic Digital tobest reflect its current standing and scope of solutions to themarketplace.

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    Synaptic Digital

    2. ContentCreation

    3. ContentManagement

    4.Generating

    Demand

    1.Connecting

    with yourAudience

    5. Tracking &ReportingStrategy &

    Solutions

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    - NEW YORK (Corporate HQ)

    - LONDON

    - AMHEDABAD

    - ATLANTA

    - BEIJING

    - CHICAGO

    - LOSANGELES

    - MUMBAI

    - MUNICH

    - SAN FRANCISCO

    - WASHINGTONDC

    AGlobal Reach

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    Sample Clients

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    REALLY LONG SECTION TITLE GOES HERE LOREM IPSUM SIT AMET

    Sed ut perspiciatis unde omnis iste natus error sit voluptatemaccusantium doloremque laudantium, totam rem aperiam, eaque

    ipsa quae ab illo inventore veritatis et quasi architecto beatae

    vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia

    voluptas sit aspernatur aut odit aut fugit, sed sequi nesciunt.

    Sed ut perspiciatis unde omnis iste natus error sit

    voluptatem accusantium doloremque laudantium,

    Totam rem aperiam, eaque ipsa quae ab illo inventore

    veritatis et quasi architecto beatae vitae dicta sunt

    explicabo. Nemo enim ipsam voluptatem quia voluptas

    sit aspernatur aut odit aut fugit, sed quia consequuntur

    magni dolores eos qui ratione voluptatem sequi

    nesciunt.

    Totam rem aperiam, eaque ipsa quae ab illo inventore

    veritatis et quasi architecto beatae vitae dicta sunt

    explicabo.

    Reach

    25,000+ media outlets in 190+countries

    Broadcast & online

    Doubled content since 2006

    Immediacy

    Content available 24/7/365

    Video available in fullbroadcast-standard and

    streaming quality

    Real-time email, RSS, Twitter alertsetc.

    Easy-to-use

    Global, unlimited fulfillment

    Visibility into which outletsrequest content

    Now reaching 25,000 Media Organizations Globally

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    What we do :

    Published stories onPublished stories on www.thenewsmarket.comwww.thenewsmarket.com

    and onand on www.thenewsmarket.com/EnEspanolwww.thenewsmarket.com/EnEspanol

    Sent alerts to journalistsSent alerts to journalists

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    1286 journalists registered on TNM.com are based in Spain

    847 media outlets are Spanish:

    including El Mundo, El Pais,La Vanguardia, Telecinco, CNN Cable News Network

    Marca, TVE, TV3 Catalunya, Antena 3 TV, Onda 6, Marca, Recoletos TV y

    20 minutos

    976 journalists registered on TNM.com are based in Latin America

    734 media outlets come from Latin America countries

    We work with Media Outlets from Spain and Latin America :

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    Examples ofSpanish stories published this year

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    CASESTUDY | FICOD story published on November 19 2010

    Ficod nace en el ao 2007 impulsado por el Ministerio de Industria, Turismo y Comercio, as comopor la Secretara de Estado de Telecomunicaciones, encomendando a Red.es su organizacin, para que enel marco del Plan Avanza, se desarrolle y potencie la industria espaola de contenidos digitales con especialfoco en los mercados de lengua espaola.

    Synaptic Digital works with FICOD/VNEWS to reach a global audience of onlines media outletsand broadcasters by:

    Distributing content via thenewsmarket.com

    Developing a global media outreach via different media channels

    Results so far for the story International Digital Content Forum (FICOD 2010) Took Place inMadrid with 3 Days of Innovation, Presentations and Debate:

    :

    11 media outlets ordered video since November 19

    33 video clips were delivered

    45 countries reached

    Outlets ordering from FICOD included:

    FICOD 2010 - Anthony Rose,

    Former Developer of the BBC

    Iplayer

    FICOD 2010 - Guy Kawasaki,

    Former Apple Marketing Guru

    FICOD 2010 - Opening Day

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    CASESTUDY | Guggenheim Museum Bilbao

    The Guggenheim Museum Bilbao is a museum of modern and contemporary art designed byCanadian-American architect Frank Gehry, built by Ferrovial and located in Bilbao, Basque Country, Spain.The Guggenheim is one of several museums belonging to the Solomon R. Guggenheim Foundation. Themuseum features permanent and visiting exhibits of works by Spanish and international artist.

    Synaptic Digital works with the museum to reach a global audience and distributed its content by:

    Video distributing content via thenewsmarket.com

    Developing a global media outreach via different media channels

    In the few months of working together:

    6 stories were published to promote various exhibitions and artists51 media outletsordered Guggenheim Museum Bilbao video fromthenewsmarket.com

    145 video clips were delivered

    25 countries reached

    Outlets ordering from Guggenheim Museum Bilbao included:

    Guggenheim Museum, Bilbao

    General views

    Anish Kapoorvs Exhibition at

    Guggenheim Bilbao Museum,

    Spain

    The Rousseau Exhibition at

    Guggenheim Bilbao Museum

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    CASESTUDY | Euroleague

    Euroleague Basketball, known for sponsorship reasons as Turkish Airlines EuroleagueBasketball,and commonly known simply as the Euroleague (Turkish Airl ines Euroleague), is the highest leveland most important professional basketball competition in Europe, with teams from up to 18 differentEuropean countries, During the season, the Euroleague is broadcast on television in 191 countries.

    Synaptic Digital works with Euroleague to reach a global audience of onlines media outlets andbroadcasters by:

    Distributing content via thenewsmarket.com

    Developing a global media outreach via different media channels

    Building relationship with Sports journalists, setting up a sports;basketball news alert

    In the Euroleague Basketball 2009-2010 Season of working together:

    260 stories published throughout the Basketball season

    163 media outlets ordered Euroleague video from thenewsmarket.com

    5374 video clips were delivered

    45 countries reached

    Outlets ordering from Euroleague included:

    Click to play a sample ofairings

    General summary of all games

    played on Thursday

    Spirou Charleroi Real Madrid

    (67-49): Game Highlights for the

    Turkish Airlines Euroleague

    Regular Season Game 5

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    Contacto

    Alberto Goytre

    Director

    VNEWS Agencia de Noticias y ComunicacinAudivoisual

    Avda. Isla Graciosa, 13

    28703 San Sebastin de los Reyes

    Tel. +34 91 623 4880

    [email protected]

    Web www.vnews.esBlog www.videonoticias.es

    Twit @vnewsnoticias