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TRANSCRIPT
Contacts: Chelsea Amaral & Lyssa Hurvitz Director of Public Relations & Director of Media866-915-2323 & [email protected] & [email protected], hireheroesusa.org
Hire Heroes USA90-Second TV Spot
VIDEO AUDIO
Open to a woman sitting at a table in her
kitchen with her laptop open. She is video chat-
ting her husband who is deployed in Iraq.
CUT TO CU over wife’s left shoulder so cam-
era can see her husband on the computer
screen.
Zoom in on laptop screen so audience can
clearly see husband’s distress as he speaks.
CUT TO CU of wife’s upper body and face as
she speaks. She gives a reassuring smile.
CUT TO MOC, narrator walking through an
office. The room is full of cubicles and people
busy at work. Narrator walks forward towards
camera as he speaks.
MUSIC (uplifting background music for fade in.
No lyrics. Music stops when Wife begins to
speak)
WIFE: I CAN’T WAIT FOR YOU TO BE
HOME.
HUSBAND: I CAN’T WAIT TO BE HOME.
(takes a deep breath) I KNOW MONEY HAS
BEEN TIGHT LATELY. BUT AS SOON AS I
GET BACK I PROMISE I’M GOING TO FIND
A JOB.
WIFE: WE DON’T NEED TO THINK ABOUT
THAT RIGHT NOW. THE IMPORTANT
THING IS THAT YOU’LL BE BACK FOR
GOOD.
ANNOUNCER: VETERNSVETERANS RE-
TURNING TO CIVILIAN LIFE FACE MANY
CHALLENGES AS THEY ATTEMPT TO EN-
TER THE WORK FORCE.
IN TWO-THOUSAND-TWELVE, THE UN-
EMPLOYMENT RATE FOR VETERANS
– more –
Hire Heroes USA.…2
VIDEO AUDIO
CUT TO LS of a veteran in uniform shaking
hands with a woman wearing a Hire Heroes
USA shirt.
CUT TO MLS of the veteran, sitting at a
medium-sized office table with the Hire Heroes
USA employee. They are engaging in conver-
sation and he is nodding is head as he is being
coached.
CUT TO MLS the veteran, in a suit, walking
through the building and then knocking on an
office door. A manager opens the door and
welcomes him in. The veteran shakes hands
with the manager.
CUT TO LS of the two men across from each
other at the desk in the office. The Manager
gestures with his hand for the Veteran to sit
down. Veteran sits and the two engage in con-
versation. The veteran hands the man his re-
sume and confidently engages in an interview.
ANNOUNCER (CONT.): WHO SERVED ON
ACTIVE DUTY IN THE UNITED STATES
ARMED FORCES SINCE SEPTEMBER,
TWO-THOUSAND-ONE WAS NINE-POINT-
NINE PERCENT.
HIRE HEROES U-S-A IS DEDICATED TO
CREATING JOB OPPORTUNITIES FOR U - S
MILITARY VETERANS AND THEIR
SPOUSES AT NO COST.
MANY VETERANS STRUGGLE TO COM-
MUNICATE TRANSFERABLE SKILLS TO
HIRING MANAGERS AND MARKET THEM-
SELVES EFFECTIVELY.
HIRE HEROES BELIEVES THAT VETER-
ANS SHOULD HAVE AN EASY TRANSI-
TION BACK INTO CIVILIAN LIFE, START-
ING WITH JOB PLACEMENT.
WE PROVIDE VETERANS WITH PERSON-
ALIZED EMPLOYMENT TRAINING TO
HELP THEM OVERCOME BARRIERS TO
EMPLOYMENT. OUR SERVICES PROVIDE
RESUME PREPARATIONS,
– MORE –
Hire Heroes USA.…3
VIDEO AUDIOCUT TO MLS of the two men in the office fin-
ishing the veteran’s interview. The both stand
up and shake hands
CUT TO MLS of the announcer walking
through the office again. He stops in front of an
office window, showing the same veteran
working at his new job.
CUT TO MLS of the husband from earlier
walking in the airport. He stops, smiles and
drops his bags.
Zoom in as he gets down on one knee and em-
braces his three children, who come running
into his arms. He looks lovingly up at his wife,
who is smiling and has tears in her eyes.
FADE TO BLACK SCREEN WITH WHITE
LETTERS READING:
“SUPPORT OUR VETERANS.
HIRE HEROES.
WWW. HIREHEROESUSA.ORG”
FADE TO BLACK
###
ANNOUNCER (CONT.): CAREER EVENTS,
LESSONS ON SELF-MARKETING, AND
READINESS ACTIVITIES.
WE AIM TO PROVIDE VETERANS WITH
AN EASY TRANSITION INTO THE WORK-
FORCE AND HELP THEM FIND REWARD-
ING AND MEANINGFUL CAREERS.
THESE MEN AND WOMEN RISKED THEIR
LIVES TO PROTECT US, AND NOW WE
CAN GIVE BACK TO THEM BY OFFERING
THEM OPPORTUNITY.
HIRE HEROES PROFESSIONALS ARE
READY TO HELP. VISIT W-W-W (DOT)
HIRE-HEROES-U-S-A (DOT) ORG TO FIND
OUT HOW YOU CAN HELP.
###