vocaloid: the fan phenomenon
DESCRIPTION
Presentation Slides for the "Vocaloid: The Fan Phenomenon" panel at Anime Los Angeles. Video of Event at:http://vocarant.blogspot.com/2012/01/vocaloid-fan-phenomenon.htmlTRANSCRIPT
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Vocaloid:Vocaloid:The Fan PhenomenonPhenomenon
Russell ChouRussell Choumath4origami
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What is “Vocaloid”?What is Vocaloid ?
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Anime, manga, game?, g , g
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No, Vocaloid is…,
• Yamaha• Yamaha• 2003• Singing
synthesizing synthesizing software
• Input syllables and pitch to be psung
• Developed with Pompeu Fabra University in Spain
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Vocaloid Licensees
• Yamaha develops Vocaloid technology• Yamaha – develops Vocaloid technology
• Sell license to other companies• Zero‐G Limited
• First licensed 2004 in UK• Englishg
• Licensee samples voices, markets, distributes sells “virtual singer” packagedistributes, sells “virtual singer” package
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Vocaloid (2003)( 3)
(Taken from vocaloid.wikia.com)
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Vocaloid 2 (2006)( )
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Vocaloid 3 (2011)3 ( )
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Internet Co. Ltd.• GackpoidGackpoid
• July 31, 2008• Kamui Gakupo, 神威がくぽ
• CV: Gackt• Art: Kentaro Miura (Berserk)
• Megpoid• June 26 2009• June 26, 2009• GUMI, ぐみ
• CV: Megumi Nakajima• Art: Yuki Masami
• Lily• Developed by Yamaha• August 25 2010• August 25, 2010• CV: Yuri Masuda (m.o.v.e.)• Art: KEI
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Utatane Piko
• NND singer (ピコ)• NND singer (ピコ)
• Male/female voices
• Vocaloid2• Sony Music• Dec 8 2010• Dec 8, 2010• Also, male/female
• Like Rin/Len
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Others
• AH SoftwareMiki• Miki
• Kaai Yuki• Hiyama Kiyoteru• Hiyama Kiyoteru
• Yamaha (2010)• Mizki (YV1)• Yuma (YV2)
• Gender/faceless
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Vocaloid by Crypton Future Mediay yp
ik f l• Meiko: Japanese female (November 5, 2004)
• Kaito: Japanese male (February 17, 2006)
• Not very popular when first released
• Kaito’s sales terrible
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Vocaloid 2: Character Vocal Series• All art by KEI
Hats ne Mik 初音ミク first sound future• Hatsune Miku, 初音ミク first sound future• August 31, 2007 CV:Saki Fujita • Age:16 H:58cm W:42kg Genre: Pop, dance
• Kagamine Rin/Len, 鏡音リン・レン
mirror sound left/right• December 27, 2007 CV:Asami ShimodaDecember 27, 2007 CV:Asami Shimoda• Age:14 H:152/156cm W:43/47kg • Genre(Rin): Electro, rock, pop, enka • Genre(Len): Dance, rock, pop, enka( ) , , p p,
• Megurine Luka, 巡音ルカ circulate sound• January 30, 2009 CV:Yuu Asakawa• Age:20 H:162cm W:45kg• Genre: Latin, jazz, dance‐electronica• Can sing in English as well as Japanese
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Appendpp
• Miku April 28 2010• Miku ‐ April 28, 2010• Sweet, Soft, Vivid, Dark, Light,
Solid• Rin/Len Dec 27 2010• Rin/Len ‐ Dec 27, 2010
• Rin: Power, Warm, Sweet• Len: Power, Cold, Serious
i• Kaito• Vivid, Solid~power, Soft, Whisper
• Meiko• Luka
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Vocaloid Ecosystemy
• Hiroyuki Itou, Crypton CEO, NYAF 10/8/2010
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• Composers create vocals with Vocaloidp
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A ti t t h t t• Artists create character art
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• Compile art and music into video• Compile art and music into video• Share video online
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Weekly Vocaloid Rankingy g
• http://www geocities jp/vocaran link/• http://www.geocities.jp/vocaran_link/
• A group of dedicated fans
• Every week, tally up views/comments/mylists on NND for all Vocaloid songs
• Compile a video of top 30 songs
• 週刊VOCALOIDランキング#131週刊 ランキング 3• (2010年3月29日~4月5日)
• English translations available
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How did Hatsune Miku become famous?
•Luck
•Doujin Culture•Doujin Culture
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Ievan Polkka• Origin: Loituma >> “leekspin”Origin: Loituma >> leekspin
• Miku’s video and music by: Otomania
Ad ti d b C t• Advertised by Crypton
• 2007/9/4
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みくみくにしてあげる!みくみく してあげる
• Miku Miku ni shite ageru!Miku Miku ni shite ageru!
• By: Ika
M t l V l id NND rd ll• Most popular Vocaloid song ever on NND, 3rd overall
• 2007/9/20
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supercell/ryop / y
メルト (M lt) 2007/12/7• メルト (Melt) 2007/12/7• 恋いは戦争 (Love is War)• ブラック★ロックシューター (Black★Rock Shooter)ブラック★ ックシ タ (Black★Rock Shooter)• ワールドイズマイン (World is Mine)
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Comiket
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A C G
• Anime Comics (Manga) Games• Anime, Comics (Manga), Games
• Art style, Characters, Story
• Music• Never standalone
• Commercial• Producer ‐> Consumer
• Doujin• Consumer‐>Consumer
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Nico Nico Dougag
F d d D 12 2006• Founded Dec. 12, 2006
• Utattemita
• Weekly vocaloid ranking
• MADs (MikuMikuDance)
Me e• Memes
• Kumikyokuy
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Kumikyokuy• Shimo (しも)• 5 June 2007: First Video "Nico Nico Douga Chuudoku no Kata e Okuru Ikkyoku" (「ニコニコ動画中• 5 June 2007: First Video Nico Nico Douga Chuudoku no Kata e Okuru Ikkyoku (「ニコニコ動画中
毒の方へ贈る一曲」) uploaded • 23 June 2007: Second Video "Kumikyoku Nico Nico Douga" (「組曲『ニコニコ動画』」) uploaded • 9 September 2007: Third Video "Nico Nico DougaMonogatari.wav" (「ニコニコ動画物語.wav」)
uploaded (revised version uploaded 18 September) • 11 April 2008: Fourth Video "Nico Nico Douga Ryuuseigun" (「ニコニコ動画流星群」) uploaded • 11 April 2008: Fourth Video "Nico Nico Douga Ryuuseigun" (「ニコニコ動画流星群」) uploaded • 23 July 2008: 「ニコニコ動画流星群のショートアレンジである「ニコニコ動画流星娘」の着うた配信開
始• 3 June 2009: Fifth Video "Nanairo no Nico Nico Douga" (「七色のニコニコ動画」) uploaded
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Nico Nico Dougag
• Removed many fanmade anime videos, MADs.
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Nico Douga removed fanmade anime videosg
• July 2, 2008July 2, 2008• The Association of Japanese Animations (AJA)
• 32 full members and 22 associate members• Gainax, Sunrise, Ghibli, Bandai, Production IG, BonesJ Vid S f A i i (JVA)• Japan Video Software Association (JVA)• 35 members and 24 associate members• Walt Disney Japan, Kadokawa Shoten, Sony Pictures Entertainment,
Aniplex, Geneon• Motion Picture Producers Association of Japan (MPPA)
• 4 members• Shochiku, Toho, Toei, and Kadokawa Pictures
• Delete any new and existing videos that incorporate copyright media• Highlighted MAD’s specifically
http://www.animenewsnetwork.com/news/2008‐07‐02/nico‐nico‐douga‐to‐delete‐videos‐with‐derived‐contenthttp://zepy.momotato.com/2008/07/02/nico‐douga‐to‐remove‐fanmade‐anime‐videos/http://japan.cnet.com/news/media/story/0,2000056023,20376453,00.htm
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Fan‐following ensuesFan following ensues
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Videos/Dancing/Animation/ g/
Mik Mik D (MMD)• MikuMikuDance (MMD)
http://www.youtube.com/watch?v=bQREhd9iT38
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Cosplayp y
L i • Love is war
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Fanmade Vocaloids• Officially recognized by Crypton Officially recognized by Crypton
Media and appear in games such as Project DIVA
• Haku Yowane 弱音ハクa u o a e弱音 ク
• Represents badly done Miku songs
• Neru Akita 亞北ネル• Neru Akita 亞北ネル
• Represents the sometimes ferocious loyalty of fans
Mik H t h はちゅねミク• Miku Hatchuneはちゅねミク
• Levan Polkka• Negi (spring onion, kind of
like leek))
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Character Items
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Commercial adoptionCommercial adoption
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ピアプロア
Pi j• Piapro.jp
• Officially supported by Crypton Future Media, license for redistribution
• Art and music submissions and contestscontests
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Music
• KarenT• KarenT
• Crypton’s record labelrecord label
• Artist own copyrightspy g
• International sales
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MikuBook
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Music Labels
S ll• Sony ‐ supercell
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Music CD’s
• Vocalogenesis• Vocalogenesis• Exit tunes
compilation• 23,000 copies• #1 Oricon weekly
M • May 17‐23, 2010
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Figuresg
• Saihate
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Project DIVAj• PSP rhythm game, using fan created y g , g
Vocaloid songs• July 2, 2009
• Project DIVA Arcade
• Project DIVA 2nd, Extend
• PSP ‐> PS3 capability, Dreamy TheaterTheater
• http://www.youtube.com/watch?v=RKatLmsomjI
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Black★Rock Shooter★
• Is not Hatsune Miku!• Is not Hatsune Miku!
• Anime OAVS i g S 2010• Spring Summer 2010
• June‐Aug free streaming
Il t t d/ t d b h k• Ilustrated/created by huke• After which, ryo made the
music for her
• Anime series – NoitaminA Winter 2012
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Miku “Live”• Animelo Summer Live 2009 Animelo Summer Live 2009
Re:bridge • Saitama, August 22, 2009
• Anime Festival Asia “I love • Anime Festival Asia I love Anisong”• Singapore, November 21, 2009
ミクの日感謝祭 ’ Gi i D• ミクの日感謝祭 39’s Giving Day• Miku no Nichi Kanshasai 39's
Giving Day• March 9, 20109,• First solo concert• “sankyuu” Thank you• “miku”
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Mikupa 2011 livep• 2000 yen web stream had over 170k live 2000 yen web stream had over 170k live
viewers
h i l h • 15 theater simulcasts across the country
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Vocaloid spreads around the globeVocaloid spreads around the globe
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Sales, America = Japan, p• Blog posting on blog.piapro.jp in July, 2010g p g g p p jp y,
• From KarenT, Crypton’s music label that sells many Vocaloid albums:albums:
日本...51.2% アメリカ...40.9%ヨーロッパ...4.1%カナダ 2 5%カナダ...2.5%オーストラリア...1.1%メキシコ...0.1%
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“1st US Screen Debut,” 9/18/2010, 9/ /
• The ball started to roll in San Francisco NewPeople/VizCinema• The ball started to roll in San Francisco, NewPeople/VizCinema…
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NYAF – 10/8‐9/2010/ 9/
G t Hi ki It • Guest: Hiroyuki Itou, CEO of Crypton • Panel 10/8• Panel 10/8
• “Concert” 10/9
• Filled so fast, added encoreencore
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10/11/2010 – SF Encore w/ Hiroyuki/ / / y
• Hiroyuki Itou gave his • Hiroyuki Itou gave his panel again
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Hiroyuki’s panel – 10/8/2010y p / /
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Miku FB reaches 39,390 on 11/17/1039,39 / 7/
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Incidentally…y
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After a long period of silence…g p
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Toyota Corolla x Hatsune Mikuy
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Anime Expo Miku Livep
• Presented by:• The Society for the
Promotion of Japanese Animation (Anime Expo)( p )
• Crypton Future Media, Inc.• SEGA Corporation• Tokyo Kawaii Magazine
(ASCII M di W k )(ASCII Media Works)• Toyota Motor Sales, USA.
• Tickets sold out 2 weeks after announcement
• Live webstream for 1500 yen on Nico Nico Dougaon Nico Nico Douga
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The impact of Vocaloid p
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Doujin > Commercialj• kzkz
• Claris – irony – Ore no imouto wa kawai wake ga nai
• supercell N i Ki i hi i t i B k t i• Nagi – Kimi no shiranai monogatari – Bakemonogatari
• Love and roll – Cencoroll• Guilty Crown• Kotoko – Light My Fire – Shana IIIKotoko Light My Fire Shana III• Claris – Nisemonogatari ED
• tokuP – ARiA, SPiCa“ th ig " LiSA F t /Z• “oath sign" ‐ LiSA – Fate/Zero
• Wowaka• And I’m Home – Sayaka and Kyoko character song
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‐P is for Producer
• Celebration of the • Celebration of the composer
Gi b f i f • Given by fans as sign of respect
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Too much Commercialization?
• ZANEEDS• ZANEEDS• JPOP Summit in SF, 8/2011
• Beginning, just artists producing art
• Offered Project DIVA song, but declined
• Producers leaving due to commercialization
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What’s in the future?What s in the future?
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Vocaloid 33
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Vocaloid 33
Edit / i b k t• Editor/voicebanks separate• August 2011
• Jap, Eng, Chi, Span, Kor
• CUL Kitamura Eri• CUL ‐ Kitamura Eri
• IA ‐ Lia • Company: 1st place
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Upcoming projectsp g p j
P j t MIRAI 3DS• Project MIRAI – 3DS• Including GUMI
• Miku no Hi – Dai Kanshasai• 3/8‐9/2012
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MIKU★ USA★
• Friday, June 24 – Monday, August 1 (By 5:00pm sharp – Tokyo time)
• Grand Prize:A round trip ticket to San Francisco (if the winner lives in San Francisco, they will receive a special prize!)prize!)
![Page 67: Vocaloid: The Fan Phenomenon](https://reader033.vdocuments.net/reader033/viewer/2022052218/542cf8f9219acd46518b4cd2/html5/thumbnails/67.jpg)
English websitesg
• News:• News:• www.moetron.com• www.vocaloidism.comwww.vocaloidism.com• www.animenewsnetwork.com
Wikis (good songlists)• Wikis: (good songlists)• vocaloid.wikia.com• www vocawiki com• www.vocawiki.com
• Vocaloid Weekly Ranking
![Page 68: Vocaloid: The Fan Phenomenon](https://reader033.vdocuments.net/reader033/viewer/2022052218/542cf8f9219acd46518b4cd2/html5/thumbnails/68.jpg)
Thank you!y
Q ti / t• Question/comments:• Gmail/twitter:
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