Presented by Mahmoud MehannaAbdulrahman mohamed

Vodafone

and Etisalat

Marketing Channels Analysis

Introducing

Founded by Eissa Al Suwaidi on 1976 in UAE

13th mobile network operator With of more than 167 m

costumer over world operating in 17 countries

11,000 EmployeesRevenue 31.88 $ billion

Net income 2.17 $ billion

Fixed line and mobile telephony, Internet services,

digital television

Founded by Gerard Kleisterlee on 1982 in UK

Second mobile network operator With of more than

464.6 m costumer over world operating in 26 countries

79,000 EmployeesRevenue 41.20 $ billion

Net income 3.078 $ billion

Fixed line and mobile telephony, Internet services,

digital television

Vodafone Marketing Channels structure

Vodafone Egypt

Providing service to costumer

direct

End User ( CONSUMERS )

Bill Payments Co.(fawry,massary ,..etc)

Distributor ( SIM , recharger vouchers and bill payment ) (Nile Engineering -

Vodafone storeDirect Sales

Agent

Retailer Retailer Retailer

Website for information sharing

and online shop

Vodafone's Trade Key Accounts (Hyperone- BTECH

Etisalat Marketing Channels structure

Etisalat Egypt

Providing service to costumer

direct

End User ( CONSUMERS )

Bill Payments Co.(fawry,massary ,..etc)

Distributor ( SIM , recharger vouchers and bill payment )

Etislata storeDirect Sales

Agent

Retailer Retailer Retailer

Website for information sharing

and online shop

Target market selection

Vodafone Egypt is the market leader with a 41.6 percent market share and Etisalat Misr with 23.3 percent

End Consumer A

BVodafone Egypt is the market leader for B2B costumer and had a partnership with a lot of Company in Egypt (Vodafone business and red ) and Etisalat offer some services (easy

business ) to company but not strong as Vodafone

B2B

C Key Account

Vodafone's Trade Key Accounts: Hyperone, Radio Shack's 42 outlets or B-Tech's 29 outlets spread throughout Egypt in the case that Etisalat Miser still depending in Egypt post and

franchise ( HOME TECH,24/7,RAYA )

Service Output Segmentation

• Bulk Breaking

• Spatial Convenience

Service Output Segmentation

• less than 3 business days for online shop

• Product Variety

• Delivery Time

Service Output Segmentation

• Costumer service

Retail Positioning Strategy

Price

Qua

lity

Channel Gaps

DEMAND <

SUPPLY

DEMAND =

SUPPLY

DEMAND >

SUPPLY

Zero Gap NO COST GAP

Suggestions

The both company should be focus on spread the Branches over Egypt to increase their chance the compete with the new competitor ( Fourth network operator ) telecom Egypt which had a strong platform of costumers and branches .

Q&AThanks