BSI Entropy Case Study Vodafone UK

“An unexpected result was the lack of complaints from users. We were prepared for more resistance and more errors but it went surprisingly smoothly.”Chris Burgess Corporate Responsibility Manager

Vodafone UK needs

•ImprovethecollectionofCSRdataandreportingacrossmultipleinternationalsites

•Moveawayfromusing amyriadofspreadsheets andworddocumentswhichwasextremelyinefficient andabarriertosharingandsynchronizinginformationamongstteamsandmanagement

•Scalablesolutionthatcouldbeintegratedoveraperiodoftimeandmanagedatagrowtharisingfromincreaseddeployment

•Requirementsincludedscalability,easeofuse, andvalueformoney

Vodafone UK results

•Aunifiedsystemthatimprovedqualityofdatacollection

•Improveddataqualityhas ledtoimprovedengagement onCSRissues

•CSRreportingandinternalbenchmarking–Improvedinternalperformance

•Tangiblevalueand ReturnonInvestment

Vodafone use Entropy to improve management of CSR data collection and reporting

Background

Vodafoneistheworld’sleadingmobiletelecommunicationsproviderwithownershipinterestsinmorethan20countriesacrossfivecontinents,as wellasPartnerNetworksinafurther30+countries.TheyareintheFortune500’s top100largestcompaniesintheworld.

Vodafone Needs

Environmentalandsocialissuesare veryimportanttoVodafone.TheyusetheMonitoringaspectofEntropySoftware™ for internationaldatagatheringacrosstheiroperatingcompanies.ThisinformationisthenfedintotheirCorporateSocialResponsibility(CSR)Reportandhasresultedinsignificantdataimprovements.

WithinVodafone,EntropySoftware™hasbeenusedfordatagatheringandreportingeversincetheirthirdannualCSRreport.Priortothis,thecompanywasusingMicrosoft®WordandExceldocumentstodrawuponandmanagedatabuttheyquicklyrealisedthattheyneededasystemthattookamoresophisticatedapproachandasolutionthatcouldbeintegratedovertime.Theyalsorecognisedthattheyneededasystemthatcouldgrow,andtodevelopandmaintainanin-housesystemwasconsideredtootime-consumingandcostly.

SeveraloptionswereconsideredbeforedecidinguponEntropySoftware™andthefinaldecisionwasbaseduponthesystem’susability,itsabilitytogrowwiththebusinessanditsvalueformoney.

Vodafone’sCSRprogrammeisdrivenbytwocommittees:theGroupPolicyCommittee(GPC)andtheGroupOperationalReviewCommittee(GORC),whileseniordirectors

andexecutiveschampiontheworkoneachofthesevenstrategicCSRinitiatives:

•electro-magneticfields

•energyefficiency

•productsandservices

•responsiblemarketing

• wastemanagement,refrigerants andfiresuppressants

•handsetrecycling

•supplierrelationsandmanagement.

TheCSRteam,whichisbasedatthe GroupHQinNewbury,UK,coordinatesinternalCSRguidanceandcommunications,andalsoprovidesdirectsupporttothe twocommittees.AnetworkofCSRrepresentativesalsoprovidesalink betweentheGroupCSRteamandtheindividualoperatingcompanies.

Forreportingpurposes,EntropySoftware™ isaccessedtwoorthreetimesannuallybytheoperatingcompaniesandonaveragetherearetwousersperoperatingcompanyinvolvedinenteringdataintothesystem. Thedataisthenusedbytheoperatingcompaniestobenchmarkagainsteachother.

Solution and Benefits

Sinceitspurchaseseveralyearsago,EntropySoftware™hasbeenprovento beeasytouseandhashelpedtoimprove bothinternalperformanceandexternalreporting.TheGroupCSRteamatVodafonehavesuccessfullyimplementeditasadata-gatheringtoolanditisenablingthemandtheirCSRcolleaguesintheoperatingcompaniestoeffectivelyanalyseand reportrelevantdataandinformation.

EntropySoftware™strengthensVodafone’sdataqualityandhelpsimproveengagementonCSRissues.FullaccesstotheSystem

acrossalloperatingcompaniesenablesthemtobenchmarktheirownperformancedatadirectlyagainsteachother.Aswellasimprovingtransparency,italsohelpsVodafone inachievingtheirgoalofproducing operatingreportsacrossalloperatingcompanies.

EntropySoftware™’sflexibilityisseenas amajorstrength,particularlytheability toeasilyturnareasonoroffasrequired.Reportingdataisgatheredoveratwo weekperiodfromtheoperatingcompanies andtheCSRteamthenspendtwomonthsanalysingandcheckingfordiscrepancies.

ForVodafone,CSRisabouthavingapositiveeffectonpeople’slivesand theenvironmentbyrunningasuccessfulvalue-basedbusiness,whichinvolves managingandmeasuringtheirinteractionswithsocietyandthenaturalenvironment.

Vodafone’smanagementsystemsofferaframeworkandsetcompanystandardsbutalloperatingcompaniesarefreetochoosewhethertoobtaincertificationtoISO14001.Currently,severalVodafoneoperatingcompaniesinEurope,plussomeretailoperationsandthenetworkofVodafoneEgypt,haveachievedcompany-wide ISO14001accreditation.

EntropySoftware™hasprovidedVodafonewithbetterqualitydatathanwaspreviouslyavailable,hasbeenusedtomonitorandreportonperformanceagainstcommitments andhashelpedtofurtherdefinekeyperformanceindicators.Ithasenabledthem toincreasethesophisticationoftheirreporting andinternalbenchmarkingandoverthecomingyears,furtherenhancementsareanticipatedasthedataavailablecontinuestoimprove.

BSI Entropy Case Study Vodafone UK

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ContactustofindouthowBSI’sEntropySoftware™canhelpyourbusinessmakeexcellenceahabit.

BSI-UK-038

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