voddler - changing the home entertainment industry, one movie at a time - anders sjöman (17 nov...
DESCRIPTION
Presentation about video-on-demand service Voddler, given by Anders Sjöman, VP of Communications, at FICOD in Madrid, 17 November 2010.TRANSCRIPT
MAD MEN
GIVE ME THE FULL DON DRAPERTREATMENT[BOBBIE BARRET | MAD MEN, SEASON 2| 2008]
The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
The best films and TV-shows where and when you want them, legally, on all Internet-connected devices.
Kbits/sKByte
Kbits/sMByte
Mbits/sGByte
COMPLEXITY
TECHNOLOGY
VoiceSkype
MusicSpotify
VideoVoddler
early P2P VoddlerNetP2P
Distributing entertainment online
THERE IS NOFATE, EXCEPTWHAT WE MAKE[JOHN CONNOR | TERMINATOR SALVATION | 2009]
Our technology base
Unmanaged peer networks(P2P)“many-to-many"
Voddler NetManaged Peering Networks“many-to-one”
Server-based networks (CDN)“one-to-many”
Our technology base: ”Managed Peering Network”
Technology CDN P2P VoddlerNet
Cost of delivery High Low Low
Type of delivery Streaming Download Streaming
Security & Control High Low High
Scalability Negative Positive Positive
Instant Play and QoS Yes No Yes
HD (at realistic cost) No Yes Yes
Storage Capacity Limited Unlimited Unlimited
Services usually legal Yes No Yes
Availability Yes No Yes
Users
Capacity
CDN capacity
Vnet capacity
Over CDN capacity -> Congestion
Poor capacity usage on CDN
Matching capacity with user load
Server based network (CDN)
Vnet (edge solution)
ISP AISP A
ISP BISP B
ISP AISP A
ISP BISP B
Avoiding Internet congestion!
InteractiveProfiledTargeted
IntegratedNon-obtrusive
InteractiveProfiledTargeted
IntegratedNon-obtrusive
New distribution channelCost effectiveCombat piracy
Profitably both on rental and ad-financed titles
New distribution channelCost effectiveCombat piracy
Profitably both on rental and ad-financed titles
LegalFree & rental in combination
All devicesSee how much you want!
High quality (technical and catalog)
LegalFree & rental in combination
All devicesSee how much you want!
High quality (technical and catalog)
Everyone wins!
ADVERTISERS
VIEWER
CONTENT OWNERS
YOU GUYS HAVE REALLY COME UP WITH SOMETHIN'. [WILLIAM SYLVESTER| 2001 – A SPACE ODYSSEY| 1968]
The start-up and the multi-billion dollar industry
• Consumer-friendly prices
• P2P technology• Open source• Open APIs• No DRM• Customer
participation
Existing profitable business
The time-honored tradition of release windows
15
Cinema
Illegal
DVD – rental and purchase
“Free-to-air”
Rental(TVOD)
Free, ad-funded (AVOD)
Cable-TV
The job ahead of us…
Advertisers
Movies
Viewers
WAX ON, WAX OFF[ PAT MORITA| KARATE KID| 1984]
3100 titles, 80% free, +4.5 million views so far 2010
Content partners
Current rental movies…
Free movies…
SHOW ME THE MONEY![TOM CRUISE| JERRY MCGUIRE| 1996]
Remember the tradition of release windows?
23
Cinema
Illegal
DVD – rental and purchase
“Free-to-air”
Rental(TVOD)
Free, ad-funded (AVOD)
Cable-TV
The business model(s)
Rental
Sub-scription
Free (ad-
funded)
WITH THE RIGHT ADVERTISING, THIS COULD BE BIGGER THAN HULA-HOOPS.[JAMES BELUSHI | LITTLE SHOP OF HORRORS | 1986]
Advertising on Voddler: Pre-rolls and onsite
Advertising on Voddler: Interactive Pause Banner
Advertising on Voddler: Planned new ad formats
I’LL HAVE WHAT SHE’S HAVING[CUSTOMER IN DINER| WHEN HARRY MET SALLY| 1989]
Voddler Social
I FEEL A GREAT DISTURBANCE IN THE FORCE[OBI-WAN KENOBI | STAR WARS | 1977]
Disruptive 1: ”The Blind Side”, straight to VOD
Disruptive 2: “LXD”, made for VOD
Disruptive 3: Online before DVD and cinema
WE’RE GONNA NEED A BIGGER BOAT[ ROY SCHEIDER | JAWS | 1975]
Join the International Film Liberation Movement! ;-)
Liberate our cultural heritage
DigitilizationPublic Sector Information
Swedish movies in Madrid? Yes, please!
Multi-Region LicensesVAT.
Support new film
Public Film Systems (PPP)Distribution support Localization support
Equal opportunityfor all movies
Net Neutrality
Boxes Mobile Sharing your films
Quality Internet-TV More premieres…
Voddler’s own immediate future
THE INDUSTRY
BUSINESS MODEL
THE TECHNOLOGY
AVOD)
ON THE OTHER SIDE OF THE SCREEN, IT ALL LOOKS SO EASY![JEFF BRIDGES| TRON | 1982]
