voice communications: moving from appliance to software serge forest – ceo paraxip, a sangoma...
TRANSCRIPT
Voice Communications:
Moving from Appliance to
SoftwareSerge Forest – CEO Paraxip, a Sangoma Company
Agenda• Changes in Voice Communication Systems
• Business Considerations
• Technical Implications
• Conclusion
• Q&A
A Bit of History -CPE Voice Systems
‘90 ‘95 ‘00 ‘05 ‘10
Tel Appliance•Custom built hw•Vertically Integrated• Proprietary• Few Large Vendors• High costs
CT Solution•Off-the-shelf hw •Vertically Integrated•Proprietary APIs•Many Vendors•Lower costs
Software•Off-the-shelf hw•Horizontal model•Standard i/f•Many Vendors•Very low costs
Software-Based Appliance
Software-Based Appliances• Key Drivers for software model:
– Maturity of standards: SIP, VoiceXML, etc.– Availability of Open Source– Host Processing Technology
• Why appliances? Have we gone full circle?– Support and deployment model– Interop complexity– Management
Agenda• Changes in Voice Communication Systems
• Business Implications
• Technical Impacts
• Conclusion
Who owns the integration issues?• Interop is all good, but who’s in charge?
– Exponential complexity problem– Benefit from vendor availability, but limit
problems by vendor selection– Is your channel prepared for plug and play?
• Keys to success: – Streamlined support– Integrated Management
Build vs Buy – Where is the Value?• What components should your organization
build?– Focus on your value:
• Services/Support?• Hardware delivery?• Application?• Management?
– Let standards-based components do the rest
Public Telephone Network
Analog lines (FXO)Digital (T1/E1, ISDN)
EthernetCablesPSTN
PortLANPort
EthernetPort
External VoIP Gateway
LANRouter/Switch
VoIP
VoIP
SIP BasedApplications•IVRs•Conferencing•IPBX•Etc.
App. Server
External Gateways
PSTNPort
SIP BasedApplications•IVRs•Conferencing•IPBX•Etc.
Analog lines (FXO)Digital (T1/E1, ISDN)
Public Telephone Network
Internal Gateways
CPE Gateway Selection
Selection Criteria External Internal
Amount of Integration Work (low is good)
Level of Integration with Application (high is good)
Pricing/Cost of Goods (low is good)
Ease of Field Replacement
Level of Control (high is good)
Level of Flexibility (high is good)
External vs Internal Gateway• External Gateways are ideal for:
– Product development/lab work– Large port counts (>500) at a single site– Horizontal model
• Internal Gateways are ideal for:– Low-COGS premise systems– Tight control on product, deployment, support– Scaling production– Software-based appliances
What about costs?
• Have you considered everything? Material License / royalties ProductionOn-site - bringing in serviceSupport and troubleshootingR&D (including interop testing, Maintenance)
Agenda• Changes in Voice Communication Systems
• Business Implications
• Technical Impacts
• Conclusion
Host-Based Signal Processing• Software approach leads to faster
innovation cycle– Host processor power growing rapidly– Many vendors offering host processing libraries– New algorithms available in many categories
• CPA• ASR• TTS
Selecting Components• Important considerations:
– Modular building blocks– Multiple integration models– Standards-compliant– Ability to integrate management– Optimized for software– Vendor’s support through cycle
• Is it too late to change?– Beauty of standards is you can change with minimal
disruption
Management
• Key is integration:– Unified reporting– Pre-configuration– Common User Interface
• Methods:– Web Server– Proactive notification on alarms– Programmable interface – Web Services
APIs and Protocols• Telephony connectivity: SIP RFC 3261• IVR: VoiceXML, CCXML• Speech: MRCP• Management: Web Services
Conclusion
• Premise-based voice communications have moved to software solutions, packaged within an appliance
• Shift has both business and technical implications:– Focus on customer’s TCO– Integrated delivery, management and support is key– Select standards-based components to complement
your core– Leverage innovations from software running on host