voice operated vehicles: coming in the not-so-distant future amber mitchell matt charles kenny...
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Voice Operated Vehicles:Coming in the not-so-distant future
Amber MitchellMatt Charles
Kenny VanDyke
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SYNC
• Ford installs SYNC, a voice operated in-car technology, into some of its cars in 2009
• Developed by Microsoft and Ford• Allows various portable devices to be
operated with simple voice commands• Will also read aloud text messages
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SYNC 2010
• This year’s version has the ability to:– Keep up with Twitter– Download turn-by-turn maps– Stream internet radio
• Will also be able to use many of the iPhone applications with your voice
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Successful? I think so
• Ford has attributed the company’s turn around with the SYNC technology
• So successful that it is being implemented on many of Fords vehicles.
• The LA Times reported that “…cars with SYNC technology sell twice as fast as cars that don’t have SYNC”
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Marketing Application
• The Big 3 continue to research this technology• On Star Scenario– Driver: “Where is the nearest gas station?”– On Star “Chevron is 0.5 miles. Shell is 0.6 miles
with a discount code you can save 15%”• Cars are slowly becoming advertisements on
wheels
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Discussion
• Does anyone have SYNC in their car? Do you like? Dislike?
• What do you guys think of the SYNC technology?
• How far can marketers take this technology to sell products?
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Questions?
Thanks for your time!