voice response and monetization platform - u.s.–russia ... meeting... · voice response and...
TRANSCRIPT
✔ Publishers crying out for hands-free customized interface for their products
✔ Difficulties with performance tracking slow down demand growth → Low Prices
INSTREAMATIC
Problems
INSTREAMATIC
Solution
▶︎ Programmatic buying of audio ads across various publisher categories
▶︎ Interactive audio ads with voice response
An ad platform which provides:
INSTREAMATIC
Target Publisher Categories4
4
PUBLISHER CATEGORY MONTHLY USERS, US WEEKLY TIME SPEND, US
Terrestrial and satellite Radio 265M 12 Hours
Digital Radios 169M 14 Hours
Connected TV 160M 6 Hours
Music Streaming 143M 10.5 Hours
Podcasts 57M 4.5 Hours
Mobile Gaming 165M 13 Hours
Activity Apps 40M 1 Hour
E-sport 51M 1 Hour
Mobile Network Operators
Future categories: Connected Cars, IoT, AR/VR, Audio bots, etc.
INSTREAMATIC
Ad Spendings By Segments, US
Voice Response Ad Technology is the only monetization tool for growing hands-free, vision-free content consumption. It will boost growth of Radio industry as well as
Connected TVs and on-the-go mobile apps.
5
Radio Ad Market, US 2015
Digital Audio Ad Market, US 2015
Programmatic Spendings, US 2015
Connected TV Ad Market, US 2015
$16B+ $1.5B+ $15.8B+ $8.4B+
INSTREAMATIC
6
Paying Customers
77
INSTREAMATIC
SEBASTIEN ROBIN
Ad Industry Advisor
CHRIS MURPHY
Ad Industry Advisor
SIMON DUNLOP
International BD Advisor
MICHAEL ILYICHEV
Music Industry Advisor
STAS TUSHINSKIY
CEO, Co-founder
ALEX KUZNETSOV
R&D Director
ILYA LITYUGA
CTO
VICTOR FRUMKIN
CFO, Corp Dev.,Co-founder
HENRY EMBLETON
VP Strategic Partnerships
Global Programmatic
Director: Havas Media;
Founder, COO: Affiperf
(leading global DSP)
Managing Director
Programmatic: OMD
Chief Strategy Officer:
Accuen
CEO, Co-Founder Bookmate CEO Zvooq
Co-founder: Unisound—#1
sales house in digital audio
ads in Russia and CIS
countries
Co-founder, CTO: Rutube—
long time leading Eastern
European digital video
streaming service. Rutube
was exited for $15M to
GazpromMedia Digital
Tech Lead: Rutube—long time
leading Eastern European
digital video streaming
service. Rutube was exited for
$15M to GazpromMedia
Digital
Co-founder: Dream
Industries, Zvooq, Bookmate,
DiT, T&P, Bridgetown Foods -
FMCG startup with Revenue
of $150M at exit
ex-VP Strategic Partnerships,
AdzWizz
The Team
Advisory Board
INSTREAMATIC
Operators input Deep touch Multi-touch Voice control
Audio Interface Revolution Is Here
STAS TUSHINSKIYCEO, Co-Founder
We Change The Way People Interact With Ads