Voice, Video and Graphics: An Exploration of Tools that Will Influence SMB Adoption of VoIP and Other IP Enabled DevicesRavi Kodavarti

SMB and Unified CommunicationsTexas Instruments

3

Driving SMB Adoption

• SMB Market Trends• Networks for SMB • End points geared towards

– Business Process Transformation – Super wideband – Speech Recognition– Power is still key

• Office in a Box– Voice and Video integration– IP Video Surveillance

• Summary

4

SMB Market Trends

5Market Trends

• Seamless experience to the user for all communications needs, i.e., Data, security, telephony, and Information integration

• Ease of installation and maintenance. Avoid expenses in skilled IT personal and low cost TCO

• Unified communication

• SIP – extensions and ease of use….

Unified Communication

6Importance of IP Specifically to the SMB

• Monthly costs

• Application convergence – data, voice, inventory, contacts, etc.

• Seamless growth

• Productivity enhancement

• Future proofing

Grow without investing in a lot of new equipment

Grow without investing in a lot of new equipment

Eliminate costly visits

Eliminate costly visits

7

Networks for SMB

8

Converged Network for SMB

SMB Network

AccessNode Aggregation Network

Security Server

DHCPServer Softswitch

ServiceEdge

Broadcast TV

InternetFXS/FXO Gateway

Open Media Suite

Media Data Center

Greater Performance and

Manageability at the Edge and Premise

Multi-Service IP at the Edge

Hosted Storage for Subscriber Content

IP Phones

PSTN Gateway

Media GatewayIP Cameras

IP PBX

Hosted/CentrexSMB managed IP PBX

FXS/FXO Gateway

IP Phones

IP Cameras

9

OneConnection

One Low Cost

Smart IP Applications

Hosted SolutionsReliability/ Security

Simplicity Plug+Play

Install

Service Provider

IP Network, Voice, Video, Data Services

Hosted/SIP Trunking Solutions• No specialized IT department required• Lower up front costs• Scalability and network upgrades• Easier to add on services• No Floor Space Required• Reduces long distance costs, especially

for organizations with multiple branches

10

LAN

Analog Phones

Corporate LAN

IP Phones

WAN

PSTN

RemoteIP Phones

IP PBX

Gateway

PBX Solutions• Specialized IT department

or dedicated resources required, but PBXs are becoming easier to install/maintain (e.g., peer to peer)

• IP PBX has the most features and feature control

• Preferred by banks, finance, real estate for ability to merge with applications (employee directories, customer record pull up)

• IP PBX Reduces long distance costs, especially for organizations with multiple branches

• Drastically reduces complexity of SLAs

Gateway

VoIP EnabledRouters

Gateway

11

Example Functional Partitioning

• Phone– Low cost, mid tier, high end– Wired, wireless, FMC

• VoIP Gateway– Line (access) gateway– Trunking gateway

• IP PBX Application– Call routing– Call attendant– Voicemail

• Router– Enterprise class routing

• Firewall/UTM

• QOS/Management

• WLAN Access Point

• WAN modem– DSL, Cable, PON, etc

Functions Required by a Small Business

Firewall

Modem

AP

Router

VoIP GW

IP PBX

Phone

Modem

Firewall

AP

Router

VoIP GW

IP PBX

Phone

Firewall

Modem

AP

Router

IP PBX

VoIP GW

Phone

Firewall

Modem

AP

Router

VoIP GW

IP PBX

Phone

12

End points geared towards…

13

Business Process Transformation

– Push video and graphics to end user device

– Authentication •RFID and Biometrics

•Personalize a phone

– Information management •Push critical email snippets

•Youtube!

•Stock updates, Feds interest rate cuts!

– Speech recognition

– Contact management •Synch between multiple devices

– Full HD video conferencing

– Super -wideband voice codecs for real-life audio quality

14

Eliminating Legacy Telephony Constraints

• We will begin to see more widespread use of wideband codecs

• End-to-end VoIP eliminates the 3 KHz restriction imposed by the local loops in the PSTN

• Phone calls will sound more like CDs and less like AM radio

15

High Definition Voice

• The experience will be similar to speaking with someone in the same room

• Codecs and speakers capable of handling 16KHz will be required and there are software changes necessary to handle wideband acoustic echo

• Higher sampling in the 48Khz range will get more music quality voice and will be able to make speech sound like music to your ears

16

Voice Recognition

• Largest beneficiaries will be speech recognition over network applications

• Higher resolution audio will improve the accuracy of speech recognition engines

• Instead of dialing a device to communicate with someone, we will naturally call their name

Call John ….

17

Pulling it all together…

Speaker

Microphone

Handset

Headset

RJ11

RJ11

IPP SoC

PC

Memory Interface

FLASH

DDR-2 SDRAM

EMIF

AEMIF

DEVICE HOST

USB Interface

OR

LAN Programmable Keys

JTAGInterface

XTAL

Wideband

18

Programmable Keys

Power is key…

Speaker

Handset

Headset

RJ11

RJ11

PC

Memory Interface

FLASH

AEMIF

DEVICE HOST

USB Interface

OR

LAN

BL: LED: <0.6W, CCFL: 2W

Panel: < 200mW

SDR: 450mw / ChipDDR1: 600mw / ChipDDR2: 250mw / Chip

NOR: < 100mw / ChipNAND: < 100mw / Chip

Power management

+ POE

< 0.5W.50 to 90% Efficiency.

1W to 3W dependent on integration and performance

SDR: 3.3VDDR1: 2.5VDDR2: 1.8V

NOR: 3.3VNAND: 3.3V

USB: 5V

DisplayDigital: 5/3.3V

Analog: 5V

Wideband

IPP SoC

DDR-2 SDRAM

XTAL

EMIF

Microphone

JTAGInterface

19

Office in a Box

20

Example Functional Partitioning

• Phone– Low cost, mid tier, high end– Wired, wireless, FMC

• VoIP Gateway– Line (access) gateway– Trunking gateway

• IP PBX Application– Call routing– Call attendant– Voicemail

• Router– Enterprise class routing

• Firewall/UTM

• QOS/Management

• WLAN Access Point

• WAN modem– DSL, Cable, PON, etc

Functions Required by a Small Business

Firewall

Modem

AP

Router

VoIP GW

IP PBX

Phone

Modem

Firewall

AP

Router

VoIP GW

IP PBX

Phone

Firewall

Modem

AP

Router

IP PBX

VoIP GW

Phone

Firewall

Modem

AP

Router

VoIP GW

IP PBX

Phone

21

WLAN and WAN can be added on as cards

Firewall and security for data and voice streams

Data routing and scalable Ethernet ports

FXS/FXO and Fax support and full range of codec support

“Office in a Box” Functions

Firewall/UTM

VoIP Gateway– Line (access) gateway– Trunking gateway

Call management software with voicemail, etc applications

IP PBX Application– Call routing– Call attendant– Voicemail

Router– Enterprise class routing– Multiple Ethernet Ports

WLAN Access PointWAN modem

– DSL, Cable, PON, etc

22

Support for video surveillance cards, convergence with voice/data applications

Video Surveillance

Voicemail/Video storage capabilityStorage

Piqua elements for QOS/MgmtQOS/Remote Management

“Office in a Box” Future Functionality

23

“Office In A Box” Network Diagram

Network Management Device• Network management SW

– VPN, Firewall, Security, etc.• Call manager

NAS

WAN

• Office in a box SW:– Setup, configuration, management

24

LAN

SMB System Partitioning

WAN PSTN

Voice

FXS

Digital

PSTN

Video

Capture

Display

HDD

BB Modem

PHYPHYMACMAC

Host Processor: All sub-system Control Function

Data

Expansion Port

Native Port

WLAN

Analog Y

NAS

Internal Inter-connect Bus

Digital

Expansion Capable

25

Voice support using add-in with personality card to fit, analog, digital and PSTN connectivity and port count.

Scalable Architecture

Data capability using add-in module to expand connectivity, port count and network support.

Integrated Voice / Video add-module available for common platform support. Personality card to select analog, digital, PSTN voice or video ports.

Video support through add-in modules for different feature and port count.

Motherboard platform built around host processor

requirements on performance, feature, etc.

RJ45

Pwr Mgmt Clocks

RJ45

RJ45

Opt Flash

X-port GigE Managed Switch

PO

E

DDR2 Pwr Mgmt

Clocks

RGB Video In

S-Video Out

S-Video In DSP

x-port Codec /

SLIC

RJ11RJ11RJ11RJ11

RJ11RJ11RJ11RJ11

T1 / E1 Framer

RJ45

Bu

ffer / FP

GA

RJ11RJ11RJ11RJ11

Digital Phone I/F

DDR2

Pwr Mgmt Clocks

TDM DSPx-port Codec /

SLIC

Digital Phone I/F

X-port Codec / SLIC

RJ11RJ11RJ11RJ11

T1 / E1 Framer

RJ45

Bu

ffer / FP

GADigital

Phone I/FRJ11RJ11RJ11RJ11

DDR2

Pwr Mgmt

Clocks

TDM

SAA7105 – S-video Out

TVP5154 – S-Video In

DSP

26

IP Video Enhances Security

• Security monitoring is a large growth opportunity

• Analog video has archives on tape; difficult to store and harder to search

• Digital formats with IP connectivity means that DVR-like technology can be used to capture and store video

27

Intelligent Video Surveillance• Analytics software can

be applied to the video stream and issue alerts when an exception is detected

• Response can be instantaneous and assured rather than dependent on a guard

– Video indexing, – Biometric – face,

iris/retinal– Alarm management– Image storage– Plate - number

analyses

28

Summary

We Live in an Analog World

• Our vision is that nearly every device with an IP connection will support high quality voice, video, and graphics

• Video processing will be a key part of the application

• This speaks to the success we have had as an industry in fielding “mission critical” voice and video networks

30

Today’s VoIP is the Foundation for the Future

• Advances in silicon and software have enabled infrastructure chips that can support hundreds of simultaneous calls

• In the early days, state of the art silicon could barely support 4 simultaneous calls

• Similar advances are occurring in voice and video processors that will drive a revolution in video and graphics applications, both networked and standalone

31

Summary

SMB is here to stay!

It’s not about cost savings anymore… How do we together transform businesses….?

TI’s committed to core technology – Voice, Video, Fax, Modem, Graphics, Security, Authentication, Analog - Power Management…

32

Thank You!