"voip: technology choice or business decision?"
DESCRIPTION
A seminar on emerging technology I gave as part of the Accelerate 2007 eventTRANSCRIPT
John Turner - Executive VP and Chief Strategy Officer USA Datanet
Workshop Session #1 – Technology Trends TrackWorkshop Session #1 – Technology Trends Track
VoIP:VoIP:“Technology Choice “Technology Choice -or--or- Business Business
Decision?”Decision?”
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VoIP: VoIP: Voice Over Internet ProtocolVoice Over Internet Protocol
““IsIs it ait a Technology Choice… Technology Choice…oror aa Business Business Decision?”Decision?”
Its BOTH !Its BOTH !
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First…
VoIP is a four-letter word !
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Why?...
because it is most often associated with Voice Over the Internet
Any guesses as to what this is?
A mathematically based visualization of the routes
through the Internet
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that said,
“VoIP will do for
communications what the
Internet did for computing”
IP Communications
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IP CommunicationsIP Communications
The concept of converged communications across IP Based networks,
simplifying and consolidating
communications delivery, generating cost
savings while improving old ways and
creating new ways for businesses to
communicate
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VoIP MythsVoIP Myths
VoIP is …Voice Over The Internet
Wikipedia Wikipedia definesdefines VoIP VoIP asas::
“…the routing of voice conversations
over the Internet or through any
other IP-based network.”
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VoIP MythsVoIP Myths
VoIP is …purely a cost savings technology
“When VoIP was brand new, it was
about being cheaper… but the cost savings turned out to be more
ephemeral than the price
warriors promised”
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VoIP MythsVoIP Myths
VoIP is …Something you use at home from your PC
“CIOs are now looking to
VoIP to make processes more
efficient -- investing in new
applications that take advantage of
converged communications.”
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“So…
what started out a decade ago as
a kind of geek toy that let
internet users chat has evolved into a boardroom game
changer.”
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“While saving money is an
important reason to switch from
‘old world’ phone systems to VoIP-based telephony -- it's the
applications that are really
driving growth and will
continue to drive VoIP adoption.”IP Communications
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Obligatory Technology SlideObligatory Technology Slide
IP – Internet Protocol a data-oriented protocol used for communicating data across a packet-
switched internetwork
SIP – Session Initiation Protocol an application-layer signaling protocol for creating, modifying, and
terminating sessions with one or more participants
IMS – IP Multimedia Subsystem a framework designed for delivering IP multimedia services to end users
UC – Unified Communications encompasses all forms of call and multimedia/cross-media message-
management functions controlled by an individual user for both business and social purposes.
FMC – Fixed Mobile Convergence a horizontal control layer that isolates the access network from the
service layer. Each service does not have to have its own control functions as the control layer is a common horizontal layer.
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The Business End of VoIPThe Business End of VoIP
The great thing about VoIP is that it maps very well to business initiatives such as maintaining business continuity facilitating User/IP mobility improving worker productivity securing the communications network reducing system management costs, and unifying communications
Other business services can be built around industries like healthcare, education, hospitality, government, retail, etc.
IP Communications
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Example – Multi-Site Unified Example – Multi-Site Unified NetworkNetwork SITUATION
A High-Tech Mfg is growing quickly via acquisitions and needs to integrate operations quickly and cost-effectively. Also, their culture is steeped in “Work-Force Flexibility” requiring creative use of technology
SOLUTIONS Identical phone sets, features & Interoffice Dialing Single IVR, Voicemail and ACD System Geographic Abstraction of Telephone Numbers Hot-Desking and Cell-Twining Remote Office Solutions
• Remote Call Centers and Agents• Regional & Small Office/Home Office
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Example – User MobilityExample – User Mobility
SITUATION A Sales-focused company with 40+ professionals on
the road calling on regional clients relies heavily on communications between its clients, sales force and HQ
SOLUTIONS Single Number Service – Simultaneous Ring Multi-Number Service – Personalized Agent Find Me/Follow Me – Unified Communications Cell Twining and Cell Cloning Telecommuting with Voice & Data VPN’s
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How Will You Use VoIP?How Will You Use VoIP?
There are two types of businesses when it comes
to VoIP -- those who see it as a way to do the things they're already doing --
and those who re-think their businesses because of what VoIP
enables them to do.
IP Communications ?
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How Will You Use VoIP?How Will You Use VoIP?
If you simply use VoIP for more of the same old thing, you’ll miss the boat,
… your competitors are re-thinking their processes, applications and
how they support their customers with VoIP applications.
IP Communications ?
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Recommended ReadingRecommended Reading
Business Manager Novice Technologist Advanced Technologist
Q & AQ & AJohn Turner
Executive Vice President and Chief Strategy OfficerUSA Datanet
318 S. Clinton St.Syracuse, New York 13202
Phone:315-579-7105Fax:315-579-7201
VoIP:VoIP:“Technology Play “Technology Play -or--or- Business Business
Driver?”Driver?”