MERCURYMINUTEVOL. 3 NO. 1 | FTD MERCURY MINUTE ©2013, FTD | JANUARY 2013

The FTD® Angelique™ Bouquet (C17-4842)

FTD® UNIVERSITY ANNOUNCES NEW EDUCATION PROGRAM FOR 2013

Learn industry-leading marketing tactics with FTD®Marketing Express

FTD University is excited to o� er our member fl orists a NEW way to strengthen your skills in 2013. FTD Marketing Express,

a three-part video conference series, is designed to jump start your everyday business. Retail expert Bob Negen

will o� er FTD Members an abundance of priceless traditional and online marketing tips in a virtual

presentation format.

“What you will learn in this program WORKS. It is working for hundreds of independent

fl orists all over the world,” stated Bob Negen, owner of Whiz Bang! Training. “By bringing these

programs to fl orists, FTD is stepping up and showing their commitment to the success of independent fl orists.”

The program will take place during July and August to take advantage of slower summer months, a great time to polish your skills and learn

new ways to improve the return on your marketing investments.

“Marketing is what connects you to the money. It is how you let your prospects and your customers know about who you are, what you do and why you are the best

choice for their fl oral and gift needs.” explained Bob. “You can be the greatest designer in the world, but if no one knows about you, they will not buy from you. This series will help you

polish your marketing tactics and improve your return.”

How to Get the Maximum Bang from Your Marketing BucksDATE: JULY 9, 2013

Electronic & Social Media Marketing for the Time-Challenged RetailerDATE: JULY 23, 2013

Secrets of Super-Successful Promotions & Special EventsDATE: AUGUST 6, 2013

Visit FTDi.com/FTDUniversity to learn more about each session and register today.

REGISTER FOR ALL THREE MARKETING EXPRESS SESSIONS FOR ONLY $249 AND SAVE MORE THAN $45.

WITH REGISTRATION, RECEIVE ACCESS TO THE ONLINE PRESENTATION, PLUS A DVD COPY TO USE AS A REFERENCE AND REFRESHER.

This series will help you polish your marketing tactics and improve your return.”

®

CELEBRATING FTD® FLORISTS

Congratulations to Aiello’s Mid-town Florist, located in Kenosha, WI, for ranking fi rst in the “Best Florist” category of the Best of Kenosha County 2012 competition.

Designs of the Times, located in West Melbourne, FL, hosted “Dressing Your Thanksgiving Table,”

a design class to help drive new and existing business into their shop before the holidays.

Customers had a great time learning and designing their own holiday centerpieces.

Posy Pot, located in Blu� ton, IN, created

a beautiful Christmas display using visual

merchandising to help increase sales

for the holidays.

“We LOVE, LOVE, LOVE FTD University Online. We watch the videos or listen to the webinars as a team on a Kindle and enjoy them very much!

FTD, fl orists ARE watching, so keep them coming!”

– Jenny Harris, Jenny’s Flower Shoppe, Girard, KS

FREE!EDUCATION & EVENTS CALENDAR

FTD® BOOT CAMPThis three-day workshop, instructed by Ann Jordan AIFD, o� ers you countless tips and ideas about how to drive local business to your shop, fi ne-tune your design techniques and market your business for success.

Date: April 15-17, 2013Location: FTD Headquarters,

Downers Grove, ILCost: $599/person*

A FULL AGENDA AND COURSE DESCRIPTION ARE AVAILABLE AT FTDI.COM/FTDUNIVERSITY.

* This great value is inclusive of all education sessions, fl owers and materials; three nights of hotel room and tax; breakfast and lunch and a networking dinner on Monday.

Nancy FriedmanPresident, Telephone Doctor® Customer Service Training

Santa visits Best Choice Floral, located in Hortonville, WI, bringing cheer to it’s customers and their children.

SPACE IS

LIMITE

D!

“It was a wonderful three days – Ann Jordan was an excellent facilitator and it was worth every

moment! I learned a great deal to apply to my business and met a lot of fantastic fl orists from across

North America. I also had the opportunity to meet the great staff at FTD.”

– Rakini Chinery, Allan’s Flowers & More, Presscott, AZ

FREE WEBINAR SERIES – LEARN WITHOUT LEAVING YOUR BUSINESSThe FTD Webinar Series is a collection of educational presentations available online to help you increase your sales and profi ts, while reducing your costs. Enhance your business skills without leaving your shop. Register today at FTDi.com/FTDUniversity.

WOW CUSTOMERS WITH AMAZING CUSTOMER SERVICEPresented by Nancy FriedmanPresident, Telephone Doctor® Customer Service Training

January 15, 2013 • 2 pm ET/11 am PT

The live webinars are also recorded, so if you miss one, visit FTDi.com/FTDUniversity to view it at your convenience.

Randy Wooten AIFDFTD Education Consultant

MARKET YOUR BRAND-GROW YOUR BUSINESSPresented by Randy Wooten AIFDFTD Education Consultant

March 19, 2013 • 2 pm ET/11 am PT

VISIT FTDI.COM/FTDUNIVERSITY FOR THE FULL 2013 EDUCATION CALENDAR!

EDUCATION & EVENTS CALENDARFTD® is proud to support nearly 50 industry shows each year, strengthening our commitment to our fl orists.

JAN. 14, 2013CANADIAN FLORIST BUSINESS FORUMMississauga, ONCanadian FloristWWW.CANADIANFLORISTMAG.COM/CFBF

JAN. 18-20, 2013FLORIDA STATE FLORISTS’ ASSOCIATION MID-SEASON CONVENTIONGainesville, FLStan Brock 850-864-2915Featured FTD Design Program: “Sympathy Trends of Today” presented by FTD Education Consultant Randy Wooten AIFD

MARCH 1-3, 2013 GREAT LAKES FLORAL EXPOGrand Rapids, MIMichigan Floral AssociationWWW.MICHIGANFLORAL.ORGFeatured FTD Design Program: “Great Balls of Flowers” presented by FTD Education Consultant John Klingel AIFD

MARCH 8-10, 2013 NORTHEAST FLORAL EXPOGroton, CT Connecticut Florists Association WWW.NORTHEASTFLORALEXPO.COMFeatured FTD Design Program: “The Impact of Perception” presented by FTD Education Consultant Ann Jordan AIFD

MARCH 8-10, 2013 ILLINOIS STATE FLORISTS’ ASSOCIATIONSPRING CONFERENCESpringfi eld, ILFrankie Peltiere314-481-1501Featured FTD Design Program: “Flowers…Lights…Action…Party On!” presented by FTD Education Consultant Keith White AIFD

MARCH 8-10, 2013 SOUTH DAKOTA FLORISTS ASSOCIATION CONVENTIONPierre, SDJenny Behlings605-673-3549

MARCH 8-10, 2013GEORGIA STATE FLORIST ASSOCIATION CONVENTIONSt. Simons Island, GARandy Wooten912-384-7288

MARCH 11-12, 2013SOCIETY OF AMERICAN FLORISTS CONGRESSIONAL ACTION DAYSWashington, D.C.Society of American FloristsWWW.SAFNOW.ORG

MARCH 23-24, 2013 WISCONSIN & UPPER MICHIGAN FLORISTS’ASSOCIATION CONVENTIONGreen Bay, WIWisconsin & Upper Michigan Florists’ Association414-755-6290Featured FTD Design Program: “Fond Farewell” presented by FTD Education Consultant Tina Coker AIFD

®

SYMPATHY

PROGRAM

Get the latest news, events, education and Facebook-only promotions when you like us at facebook.com/MercuryNetwork.

VISIT FTDI.COM/FTDUNIVERSITY FOR THE FULL 2013 EDUCATION CALENDAR!

EVERYDAY

PROGRAM

EVERYDAY

PROGRAM

PARTY

WORK

EVERYDAY

PROGRAM

SYMPATHY

PROGRAM

The FTD® Touch of Spring® Bouquet (13-S1)