基隆交點vol.4 - alex kuo - qsearch
Post on 30-May-2015
123 views
TRANSCRIPT
![Page 1: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/1.jpg)
Making Social Media Useful
![Page 2: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/2.jpg)
粉絲頁的部落格化分類以及搜尋
![Page 3: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/3.jpg)
分類,讓粉絲容易找到經典文章
![Page 4: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/4.jpg)
Here
簡單的一鍵安裝 -提高粉絲頁的價值
![Page 5: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/5.jpg)
廣告的三大要素文案,圖片,受眾
![Page 6: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/6.jpg)
![Page 7: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/7.jpg)
![Page 8: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/8.jpg)
![Page 9: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/9.jpg)
受眾分析 -了解自己粉絲頁的潛在粉絲是甚麼樣的人
•分析這樣的主題在 Facebook中有多少人關注
•分析是否有競爭對手也在經營相同社群
•預估自己的市場大小
![Page 10: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/10.jpg)
可能的競爭對手 or客戶
![Page 11: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/11.jpg)
從行為找出廣告受眾不再煩惱聽眾到底特性是什麼 !
![Page 12: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/12.jpg)
![Page 13: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/13.jpg)
![Page 14: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/14.jpg)
精準廣告範例 ---E+
![Page 15: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/15.jpg)
why
how
what
Make Social Media Useful
1.Find the your memories2.Analysis the trend of issue3.Find your target Audience
Service • Timeline Search• QSearch trend• QSearch powerlist
價值金字塔—找出解決的問題
![Page 16: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/16.jpg)
Startup
Business model
QuestionTeam
![Page 17: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/17.jpg)
社群行銷的迷思
• 粉絲頁人數、互動率 ?
• 品牌、社群、導購 ?
• 0成本 ?
• 僅只有 B2C的產品需要粉絲頁 ?
![Page 18: 基隆交點Vol.4 - Alex Kuo - Qsearch](https://reader038.vdocuments.net/reader038/viewer/2022103000/5568d91ad8b42a173c8b537e/html5/thumbnails/18.jpg)
創業大小事