volatile times talent strategy for architecting a · • internal talent marketplace • workforce...
TRANSCRIPT
ARCHITECTING A TALENT STRATEGY FOR VOLATILE TIMES
GAMING HAS GROWN FROM A PASTIME TO
A LIFESTYLE
THE GAMING INDUSTRY IS NOW THE WORLD’S FAVORITE FORM
OF ENTERTAINMENT
The gaming industry generated more revenue in 2018 than TV,
movies and music combined
About 1 in 3 people play video games globally
Gamers spend an average of 7 hours and 7 mins
a week playing
Gamers watch other people play video games online more than they watch traditional broadcast
sports
THE GAMING INDUSTRY IN THE U.S. DOUBLED IN THE
LAST 7 YEARS
The U.S. video game industry generated $43.4 billion in revenue
in 2018, up 18% from 2017
2/3 of the U.S. population (13+ who play video games) play video
games, up from 58% in 2013
A RAPIDLY EXPANDING AUDIENCE
10 YEARS AGO:
5 YEARS AGO:
TODAY:
Source: EA internal estimates
2.6BPLAYERS
1.5BPLAYERS
200MPLAYERS
WITH EXPONENTIAL GROWTH COMES TRANSFORMATION
ProductDelivery Model
BusinessModel
Consumer Engagement
Innovation in Platform Delivery
4 MAJOR INDUSTRY SHIFTS
BUSINESS MODELGaming looks much different today than it did when you were growing up
In the early 2000s, when we wanted to purchase a game, we simply went to the nearest Tesco or GameStop.
2000 2010
By 2010, we started seeing a dramatic shift in how games get in the hands of players
PRODUCT DELIVERY MODELSubscription has disrupted the way in which consumers engage with entertainment content
INNOVATION IN PLATFORM DELIVERYThe rise of Smartphones, VR/AR, hand-held consoles and the demand for cross-platform play
INTERNET CAPABILITIES
Internet capabilities have continued to advance creating a wave of possibility across the gaming industry
ENHANCED TECHNOLOGY
Technology exploded - ushering in better graphics for games and new and improved gaming consoles
SMARTPHONE CREATION
With invention of the smartphone and apps, gaming has undergone a rapid evolution that has brought gaming to mainstream pop culture
The online world through games has become the new after school/after work playground.
Gamers expect companies to know who they are; who their friends are;
how they like to play and with whom.
There are gamers who have forged relationships over 15 years ago and though they have never met in person,
they are as close as any friends would be in a long-term friendship.
CONSUMER ENGAGEMENTWe are in the golden age of content - players expect 360 experiences
THE LABOR AND TALENT MARKET IS ALSO EXPERIENCING NEW DEMANDS
LABOR DEMANDSAND THE EXPECTATIONS OF TALENT
Expectation that company culture is purpose-driven and socially conscious
Diversity and Inclusion must be a clear and present
priority
Mental health should be top of mind for leaders given
the high-levels of burnout from stress
Workforce flexibility will impact how you attract, hire
and retain talent
Re-skilling becomes more critical to stay ahead of the rapid advances in AI and
machine learning
RESPONDING TO INDUSTRY AND WORKFORCE
VOLATILITY
&
CREATING A TALENT STRATEGY INFORMED BY AN
INNOVATIVE BUSINESS STRATEGY
SCALING LEADERSHIP ADAPT ORGANIZATION CULTURE EVOLUTION
• Tooling up for navigating change and complexity
• Focus on people manager effectiveness - leading teams effectively through change
• Segmentation of the workforce
• Adapting practices to allow us to attract and retain the most critical skill sets
• Internal Talent Marketplace
• Workforce planning and location strategy
• Diversity and Inclusion moving from the air campaign to the ground campaign
• Driving accountability for performance through clear expectations, candid feedback, and management of underperformers
A TALENT STRATEGY THAT SCALES TO MEET BUSINESS GOALS
An HR Function Equipped to Deliver in Volatile Times
● Defined our Employee Value Proposition
● Restructured the function to enable both strategic BU focus and people-centered geography focus
● Invested in strengthening our core capabilities in areas such as data analytics, talent strategy and strategic workforce planning
● Evolved tools and technology to enable better user experiences through self-service, access to information and enhanced collaboration
● Warmed the tone of communication between EA and it’s workers, increasing transparency and access to Executives
● Rebranded the function from HR to People Experience
We transformed the HR function to meet the demands of our business
And then this...
Respond with Urgency
Keep Our People SafeProactively move our teams to WFH on a site by site basis while enhancing our technological capabilities
Identify a Trusted Source of Truth Use science and data from trusted sources to inform our
decision making
Open New Lines of Communication Institute forums that enable timely decision-making and
allow for ongoing connection with our people
Addressing the immediate needs early and thoughtfully
Stay Home, Play Together
Meet People Where They AreProvide resources to help workers adjust to a new way of
working and very real personal challenges
Support Our PlayersCreate new ways to delight our players who continue to turn to
us for an outlet and moments of joy
Listen with Empathy & Communicate Honestly Anticipate questions and provide regular updates to our teams
about the state of our business and the path forward
Adapting to a new normal
Re-Opening StrategyTaking our time to ensure a safe transition out of crisis
Prioritize & Phase Use caution in re-opening with a phased approach based on office necessity and business criticality
Redesign & Train Reimagine our workspaces to enable physical
distancing and teach new safety behaviors
Embrace Work From HomeDevelop new remote policy and practices to support those who will continue working from home for an
extended period
Future TalentStrategyHarness the learning and opportunities as we refresh our talent strategy
LeadershipHow do we equip our leaders to effectively lead with
increased complexity and uncertainty?
OrganizationHow do we embrace the new normal and our new
capabilities to advance broader talent objectives? What are our new ways of working?
CultureHow do we ensure that our people remain connected to
our culture and to each other?
IF NOT US, WHO?
IF NOT NOW, WHEN?
THANK YOU