volte & vombb the new era in voice services

21
Confidential and Proprietary - Qualcomm Technologies, Incorporated. All Rights Reserved. VoLTE & VoMBB The New Era in Voice Services A. Ryan Heidari [email protected] Director of Product Development Qualcomm Technologies, Inc. IMTC 2014 in Seattle Washington

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VoLTE & VoMBB The New Era in Voice Services A. Ryan Heidari, Director of Product Development Qualcomm Technologies, Inc.

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Page 1: VoLTE & VoMBB The New Era in Voice Services

Confidential and Proprietary - Qualcomm Technologies, Incorporated. All Rights Reserved.

VoLTE & VoMBB The New Era in Voice Services

A. Ryan Heidari [email protected]

Director of Product Development

Qualcomm Technologies, Inc.

IMTC 2014 in Seattle Washington

Page 2: VoLTE & VoMBB The New Era in Voice Services

2Qualcomm Technologies, Inc. All Rights Reserved.

Evolution in Wireless Modem

Av

era

ge

Th

rou

gh

pu

t-D

ow

n L

ink

(Kb

ps)

1985 1990 1995 2000 2005 2010 2015

DOrB

HSPA+

1

10

100

1000

10,000

AMPSGSM CDMA

GPRS

CDMA 1x

EDGE

EVDO

WCDMA

HSDPA

DOrA

HSPA

5G

CA100,000

LTE-TDD

LTE-FDD

LTE-Advanced

Page 3: VoLTE & VoMBB The New Era in Voice Services

3Qualcomm Technologies, Inc. All Rights Reserved.

Evolving in Telecommunication

MESSAGING RICH MESSAGING

SHARE

CONTEXT

1 : 1 , 1 : MANY

CHAT, TALK, TEXT, Gaming

SWITCH MODES

SHARE

MEDIA

IP MULTIMEDIA

COMMUNICATIONSVOICEPOT

It is time to introduce new concepts in our traditional conversational voice services

HIGH LEVEL OPERATING

SYSTEM

APPS

Page 4: VoLTE & VoMBB The New Era in Voice Services

4Qualcomm Technologies, Inc. All Rights Reserved.

G.729.1

(Bubble Size = Forecasted Market

Penetration)

G.729

EVRC

AMRGSM

HR

EVRC-BQC8

QC13

EFR

AMR-WB

RTA

iLBC

WMA

G.711

G.722

G.718

G.718.1

G.722.1G.726

G.723

iSAC

Speex

SILK

EVRC-NW

Voice Codec Competitive LandscapeEVS (Enhanced Voice Services) is designed with key attributes for all future voice services

Opus

EVS

Commercial Availability

2014 201620152013

ITU-T/IETF Standard

Codecs

Branded & Customized

Codecs

3GPP/P2 Standard

Codecs

Page 5: VoLTE & VoMBB The New Era in Voice Services

5Qualcomm Technologies, Inc. All Rights Reserved.

EVS is the 1st 3GPP Standard Codec supporting

SWB voice at low bit rates and delay suited for conversational services

Improved Channel Robustness and Error-Resiliency for non-QoS mobile VoIP Calls

NB, WBB, SWB and FB selected modes all in one codec

In-call low-delay WB , SWB and FB Music

Spectral BW efficiency & flexibility for both 3G-CS and 4G-VoLTE calls

Broad range of bit-rates to effectively accommodate various VoMBB

Minimal Network Upgrades as it utilizes existing AMR/AMR-WB LTE Transport Blocks

Page 6: VoLTE & VoMBB The New Era in Voice Services

6Qualcomm Technologies, Inc. All Rights Reserved.

Evolution of LTE Telephony Services

2G/3G coverage continuity and roaming

LTE for data onlyLTE for data

2G/3G for voiceSimultaneous LTE VoIPand rich data services

LTE TDD/FDD with 2G/3G multimode launched globally1

Inherent seamless TDD/FDDinterworking for data

Circuit switched fallback (CSFB) to 2G/3G voice

launched globally (FDD and TDD)

Inherent seamless TDD/FDDinterworking

VoLTE with single radiovoice call continuity (SRVCC)

+ CSFB to 2G/3G voice for roaming

Inherent seamless TDD/FDDinterworking for VoLTE

1Including seamless data LTE and 3G interworking with mobility through redirection, and packet switched handover.

Initial launchesLTE data devices

Initial voice solutionLTE data handsets

Long-term voice solutionLTE VoIP handsets

Page 7: VoLTE & VoMBB The New Era in Voice Services

7Qualcomm Technologies, Inc. All Rights Reserved.

VoLTE BenefitsDelivering a Richer Communications Experience

Voice over LTE

Blazing fast data

Simultaneous voice & 4G data

Enhanced voice

• High quality HD voice

• Fast call set-up time

• HD voice continuity to 3G

Richer services

• HD Video calling

• RCS, presence, file sharing etc.

Page 8: VoLTE & VoMBB The New Era in Voice Services

8Qualcomm Technologies, Inc. All Rights Reserved.

Key VoLTE features

RoHC Improves capacity

SPS Improves capacity

Short DRX Improves device power efficiency

TTI bundling Improves UL coverage

SRVCC Provides call continuity

Bearer combinations Allows service concurrency

Domain Selection Dictates device camping policy

Page 9: VoLTE & VoMBB The New Era in Voice Services

9Qualcomm Technologies, Inc. All Rights Reserved.

Circuit Switched Voice Transition to Richer, Carrier Grade VoMBB

Packet Switched Handoff (PSHO), Single Radio Voice Call

Continuity (SRVCC) enable handover to 2G/3G Voice Outside LTE

coverage

2012 2013 2015

VoLTE w/

SRVCC

VoLTE on

par with CS

Voice Quality

Proven Circuit Voice: High Quality, Reliable,

Ubiquitous

IMS VoMBB: A Differentiated Rich VoLTE – Ubiquity vs. OTT VoIP

VoIP over (HSPA+, DO, WiFi) Driven by VoLTE and

multimode global roaming

2016

Fallback to 2G/3G circuit switched voice (CSFB) used by most LTE

operators while the VoLTE ecosystem is being developed and expanded

2017+2014

Page 10: VoLTE & VoMBB The New Era in Voice Services

10Qualcomm Technologies, Inc. All Rights Reserved.

Voice Over Mobile Broadband (VoMBB)

• VoMBB is an alternative and efficient method of transmitting traditional mobile circuit switched voice services as packet-switched over 3G/4G mobile broadband and effectively offload such services to voice over WiFi

VoMBB Definition

• VoMBB allows carriers to optimally leverage their IMS framework and manage the flow of mobile VoIP traffic generated by Over The Top (OTT) applications

Ecosystem & Economic of Scale

• VoMBB can potentially open up new models for charging of voice services and even possible relationships between carriers and OTT application developers for mutual benefits

Business Opportunities

• Global VoMBB service revenues increase is estimated to be $3 Billion in 2013 to nearly $103 Billion in 2016

Global Revenues

Source: Signals and Systems Telecom

Page 11: VoLTE & VoMBB The New Era in Voice Services

11Qualcomm Technologies, Inc. All Rights Reserved.

Benefit of VoMBB Services

Ability to offload Voice Capacity to other

Technologies such as WiFi- Hotspots 2.0

US $/GB: LTE: $4.25, HSPA/HSPA+: $6.25,

WCDMA: $8.70, GSM/CDMA: $12.50

VoLTE with DRX and SRVCC instead of

SVLTE and DRVCC

Management of OTT Services which lack

quality, interoperability, handoff, security

VoMBB Advantages to Carriers

Improves Spectral

BW Efficiencies

Lowers Total Cost

of Operation

Terminal Power Saving

Call Flow Control Mgmt.

Source: Signals and Systems Telecom

Page 12: VoLTE & VoMBB The New Era in Voice Services

12Qualcomm Technologies, Inc. All Rights Reserved.

VoMBB (VoLTE, VoHSPA & VoWiFi) Industry Roadmap

2013 2014 2015 2016

Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Dual Radio Voice Call Continuity DRVCC

(CDMA Only)

Circuit Switch Fall Back

CSFB (GSM,UMTS)

Early VoLTE

Without SRVCC

Early VoHSPA

Without PSHO

Additional Access WiFi

with IMS & PSHO

Major VoLTE

With SRVCC

Roaming

& Interop

Major VoHSPA

With PSHO

Source: Signals and Systems Telecom

Page 13: VoLTE & VoMBB The New Era in Voice Services

13Qualcomm Technologies, Inc. All Rights Reserved.

Quality of Experience vs. Quality of Service

Another Point of View! Performance Metrics- Loudness Setting

- Noise Cancellation

- Multi-Mics Placement

- Echo Cancellation

- Adaptive Audio Tuning

- Voice Uniformity (Always HD)

- MOS Verse PESQ

- Quality of Handset

- Cross Device & Accessory UX

-------------------------------------

- Voice Codec Fidelity

- Mouth-to-ear delay

- FER Resiliency & DJBM

- Call Setup Delay

- Call Set up Success Rate

- Call Drop Rate

- Soft and Hard Handoffs

- Voice Capacity

- Data throughput-BW

User Satisfaction

Quality of Experience

Handset

Application & Services

Quality of Services

Network

Page 14: VoLTE & VoMBB The New Era in Voice Services

14Qualcomm Technologies, Inc. All Rights Reserved.

Users turn to mobile devices for everything

Nielson, Jul. ’14,. Analysis Mason, May '14. Gartner, Jan. ’14

Transforming the

user interaction paradigm

100+APPS & SERVICES

Simultaneous use of

both tablet and Smartphone

Time spent per

day using smartphones

41%147MINUTES

Page 15: VoLTE & VoMBB The New Era in Voice Services

15Qualcomm Technologies, Inc. All Rights Reserved.

0

500

1000

1500

2000

2500

3000

3500

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Millio

ns o

f U

nit

s

Regional Smartphone Installed Based

Central and Eastern Europe

Western Europe

North America

Central & Latin America

Asia Pacific

Africa Middle East

ABI Research June 29 2012

-

5,000

10,000

15,000

20,000

25,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Un

its (

Min

ute

s)

Minutes of Voice Use Per User Per Year

Eastern Europe

Western Europe

North America

Latin America

Asia-Pacific

Africa, Middle East

But What about Voice Calls ?

The Very First Killer App!

Page 16: VoLTE & VoMBB The New Era in Voice Services

16Qualcomm Technologies, Inc. All Rights Reserved.

Voice Call- Quality of Experience

16

Qualcomm Fluence™ & FluencePRO

Echo cancellation and noise suppression

Freedom to hold the phone how you want

• Landscape or portrait speakerphone

• Handset

Hear your conversation & not the background

sound

− Active Noise Cancellation to suppress noise around you

− Automatically amplify speech relative to background sound

Reduce noise on the incoming calls

• HD Voice in all calls

Page 17: VoLTE & VoMBB The New Era in Voice Services

17Qualcomm Technologies, Inc. All Rights Reserved.

Voice and Audio User Experience

Enhancing and Expanding the Smart Phone Experience

Stereo Voice

Game Sound Effects

Natural User

Interaction

HD Voice call

Music Sharing

Page 18: VoLTE & VoMBB The New Era in Voice Services

18Qualcomm Technologies, Inc. All Rights Reserved.

Mastery of a multitude of technologies is necessary

Ethernet

IPQ

Powerline

Wireless Charging

LTE Direct

BTLE

WiGig 11ad

System on a Chip (SoC)

Modem

WiFi 11ac/n

AllJoyn™

DSRC

LocationRFFE

Small cells

LTE-B

MU-MIMO

Page 19: VoLTE & VoMBB The New Era in Voice Services

19Qualcomm Technologies, Inc. All Rights Reserved.

The 4G-for-everyone

processor

Snapdragon 200

The ultimate connected

entertainment processor

Snapdragon 600

The mainstream 4G

processor

Snapdragon 400

The end-to-end Ultra HD

processor

Snapdragon 800

Page 20: VoLTE & VoMBB The New Era in Voice Services

20Qualcomm Technologies, Inc. All Rights Reserved.

Modem

DSP

CPU

GPU

NavigationMultimedia Power

management

Display

Camera

Connectivity

Security

Snapdragon processors use multiple mobile engines – designed to

work efficiently together

Page 21: VoLTE & VoMBB The New Era in Voice Services

21Qualcomm Technologies, Inc. All Rights Reserved.

For more information, visit us at:

www.qualcomm.com & www.qualcomm.com/blog

Thank you

©2014 Qualcomm Technologies, Inc. All Rights Reserved. Qualcomm, Snapdragon, Adreno and Hexagon are trademarks of Qualcomm, Incorporated,

registered in the United States and other countries. FastCV, Krait and IZat are trademarks of Qualcomm Incorporated. All Qualcomm Incorporated

trademarks are used with permission. Other products and brand names may be trademarks or registered trademarks of their resp ective owners.

Qualcomm Technologies, Inc., 5775 Morehouse Dr., San Diego, CA 92121