Volume 15 No. 4

argus

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by Joe Detweiler

At the last Employee Meetings wehad a good opportunity to discuss thestatus of our business and the futureprospects for Argus. One of thepoints that I briefly reviewed was theconcern that we have shown over thetariff laws of our country. On anumber of occasions during recentyears we have been confronted witha desire by our government peopleto reduce tariffs and thus, sup-posedly, increase world trade. Dur-ing these discussions both Bob Lewisand myself have testified in Wash-ington against possible reductions inthe existing tariffs on photographicproducts.

I doubt whether I have to go intovery much detail to express thereasons for our concern in this mat-ter. The table shown on this pagewill give you some idea of the prob-lem.

Of course it is expected that re -duced tariffs might increase sales forAmerican businesses as well as for-eign companies. The theory is thatby reducing our tariffs we can getother countries to reduce theirs. Thetheory may be good, but it doesn'twork in this industry. We are notallowed to export into East Germanywhich is under Soviet control. Wealso are aware that in Japan thegovernment gives favorable taxtreatment to photographic manufac-turers who are exporting their prod-ucts. Most Japanese products ex-ported are sold in the United States.We do not receive similar treatmentby our government in respect to ourexports.

I do not believe that a high tariff

structure is always sound. As con-sumers, we all like to buy as muchas we can for our hard-earned dol-lars. On the other hand, we do notbelieve it is fair for all photographictrade to go in one direction. Therehave already been substantial reduc-tions in photographic tariffs duringthe last thirty years. For example,in 1930, cameras of which the lensis the component of chief value hada tariff rate of 45%. They now havea rate of 25%. Still cameras valuedat $10 or more had a tariff rate of20% in 1930, and now have a rate of15%. Lenses had a rate in 1930 of45% against a current rate of 25%.Further reductions in the tariff ratesseem to be uncalled for under theexisting conditions of the photo-graphic market.

The reasons for this discussion isto emphasize once again the impor-tance of maintaining an efficient op-eration here. Our government cannot

and will not protect us if our costsare higher than our foreign com-petitors even though Japanese wagerates are only 10% of ours. Thevolume of photographic products im-ported emphasizes the importancefor us to be constantly improvingour operation, and I call on eachperson at Argus to contribute newideas and cost-saving methods asfrequently as possible. We have theSuggestion Plan and Profit Improve-ment Plan available for submittingsuch ideas. It is important that weuse these plans to strengthen ourbusiness position. In the long runthe only one who can guarantee oursecurity is our customer.

IMPORTATION OF STILL CAMERAS VALUED ATMORE THAN $10 EACH

1954 1955 1956 1957Source - East Germany $1,672,000 $1,842,000 $2,014,000 $1,094,000

West Germany 6,456,000 8,165,000 8,848,000 9,250,000Japan 210,000 1,021,000 2,788,000 6,037,000Others 406,000 632,000 1,250,000 1,265,000

$8,744,000 $11,660,000 $14,900,000 $17,646,000TotalCompare the above with the approximate value of Argus Sales of 35mm

cameras1954 1955 1956 1957

Argus $10,044,000 $9,654,000 $8,537,000 $7,747,000

We extend our deepest sympathy to thefamily of Edward Girvan who died un-expectedly July 20 while visiting hisparents in his native Scotland. At thetime of his death Ed held the position ofChief Inspector of Final Product Control,and was completing his 19 years of serv-ice as an Argus employee.

EDWARD GIRVAN

Robert Camburn (Customer Serv-ice) took this month's cover photowhile visiting the Brussels WorldFair with five other Argus employees(see story, page 6). Using a C44camera with an fl.9 lens, Bob shotthis picture on Kodachrome film,from which we made the black andwhite print.

While almost everyone is busilyinvolved in getting the heavy dealerorders filled, all of us are stillwondering why there were layoffs andthe realignment of certain job re -sponsibilities only a few weeks ago.

The answers to these questions areboth simple and complex. Simple, inthat four or five major factors canexplain what happened, and complexbecause of the varied conditions thatcontributed to the problems.

Our sales for the year of 1958 arerunning at approximately the samerate as 1957. The latter certainlywasn't our best year, but plenty goodenough in view of the general eco-nomic slowdown. It would seem tofollow then, that with this year'ssales equal to last we should be with-out problems, relatively speaking.

This is just where the problemexists. For us to have even a mod-erately successful year (possiblyequal to that of 1957) our sales mustbe substantially more than they werelast year. Why? Well, it is just asimple matter of costs. Increasedcosts to be exact. What are theseincreased costs? The answer is thatthey are many in number and variedin amount, but they all are costs thatwe previously did not have.

NewProducts

There is probably no better ex-ample of added costs than our newproducts program. We know thatthe development and introduction ofnew models is the very life blood ofour business. However, today theyare not earning a dime for us andinstead are requiring a tremendousinvestment in design, tooling, andproduction facilities. Before thefirst production models of any newproduct reach the hands of our cus-tomers we may have between $20,000and $500,000 tied up in the develop-ment of the product. Obviously,these new products will soon be re -turning their investment and pro-viding funds for the development offuture new products, but today theyare a cost. Consider that we willhave up to twenty new products in-troduced this year and you can un-derstand the heavy outlay in workingcapital required to support such anundertaking.

Wages

Wage increases are another addedcost that cuts into the working capi-tal provided by each sales dollar.In looking back just a little over oneyear we find annual improvementincreases and cost of living adjust-ments have added over $400,000 toour payroll costs. This figure doesnot include the increase in materialand parts costs which reflect thewage increases paid by our suppliersto their employees.

Inventories

It has been our practice to buildinventories during the slow salesperiod (early spring) each year inan effort to maintain a fairly steadyemployment level. However, eachcamera and/or projector placed intoinventory represents an investmentin materials, labor, and potentialprofit on which no return can be ex-pected until the unit is sold, whichmay be two, three, or maybe evenfour months later. By the time Juneor July rolls around our warehousesare getting pretty full and our capitalinvestment is extremely high. Whensales fall short of our forecast for agiven period these unsold inventoriesbecome a cost instead of earnings.

What To Do

Earlier this year Joe Detweillerexplained to all of us, through theArgus Eyes and employee meetings,about the need to cut operating cost

wherever possible. I'm happy to re -port that much has been accom-plished along these lines throughefforts and cooperation of everyone.A particular example of a cost r e -duction idea put into operation thisyear was our leasing of trucks forlong distance hauling of finishedgoods. This system replaces theuse of common carrier truck lines,with a resulting annual savings of$20,000. Many other ideas submittedthrough the Profit Improvement Pro-gram, the Employee Suggestion Sys-tem, and general cost reductionchannels have resulted in cutting ourgeneral operating costs substantially.

Another way to increase profits isto increase the selling price of ourproducts. Here, however, is theclassical "easier said than done"situation. We simply cannnot set ourprices without regard to what ourcompetition is doing. The customerdemands and gets value for the dol-lars he spends which, after all, is thesame attitude you and I have whenwe are in a buying mood. The photo-graphic equipment market is sohighly competitive that a generalprice increase on our productsseems to be out of the question atthis time.

The Future

One of the real bright lights wecan see ahead is continuing increasein the field of amateur photography.Over the past few years there hasbeen a steady increase in the con-sumption of cameras, projectors,and related items. While the surgehas been less than sensational, ithas been steady. A continued growthis readily assured by the ever-in-creasing leisure time available to theAmerican public. The portion of thephotographic market showing themost promise is amateur moviecamera equipment, and it is our in-tention to make our presence knownin this field, as evidenced by our newM500 projector.

In summing up the situation, it issafe to say that the customers areready to buy and it is up to each ofus to make sure that Argus is therewith the best products and priceswhen they put their money down onthe counter.

SERVICE . .

SKILLED PEOPLE MAKE SUCCESSFUL SERVICE. Each of the groups in the pic-ture above plays a vital role in the streamlined operation of our Service Department.In the foreground is administration. From left to right: inspection, receiving andshipping, repair, order editing, parts coordination and clerical, correspondence andtechnical writing. The photos below show more detail of each area of activity.

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RECEIVING initiates the contact between Argusand Customer with a unique post card sent immedi-ately to advise receipt of the product. This is typicalof this department's attention to detail.

ORDER EDITING is handled by skilled people whostudy both the product and the customers letter to besure that the proper work is ordered to solve thereal (not imagined) problem.

DRESSUP adds a surprise glamour touch likenew leather on many repair jobs . . . much to the de-light of customers. Note conveyor system whichhelps cut service time to a minimum.

REPACKING must be good to assure safe deliveryof the reconditioned product. Since almost everyshipment is of a single unit, special protection mate-rials are used.

with an ARGUS smile!

"Service" as defined by Mr. Webster (in his 17thversion of the word) is, "Accommodation to a dealer orconsumer to promote the sale and use of a product."This certainly applies to the Argus Customer ServiceDepartment, but it hardly tells the whole story of themultitude of activities taking place on the upper floor ofPlant III.

Under the experienced guidance of Department Head,Jim Rohrbaugh, our Service group is constantly readyto stand behind our Lifetime Guarantee against imper-fections in materials or workmanship. This uniqueArgus policy naturally creates enthusiastic boostersfor Argus. But the really amazing thing is that sincethe beginning of our Lifetime Guarantee offer, the per-centage of cameras returned for service has actuallydeclined due to the success of Argus quality controlefforts. Our service percentage is considered to be farlower than the industry average.

The group of skilled repair personnel also makefriends by regularly performing near miracles onArgus products which have been dropped from highwindows, doused in lakes, dusted with sand or other-wise abused. These "wrecks" are returned usually inless than one week, in good working order, looking yearsyounger, and with an extremely reasonable invoice.Repair service is available for all Argus products in-cluding those which have not been manufactured formany years. Another extremely important Serviceactivity is the handling of all technical correspondencewith consumers and the publication of all technical,repair and product instruction materials. This, ofcourse, requires some real "answer men" plus arttalent and expert ability to put information across tothe public.

Our Customer Service Department is one of theArgus "faces" seen by the public . . . .it is a face witha smile and a readiness to help.

REPAIR is handled by men with long experiencein all phases of Argus product construction. Theymust sometimes be guided by customer instructionslike, "Don't touch the lens, its perfect."

INSPECTION is final check to maintain highstandards of the Quality Control Department. How-ever, the primary responsibility for quality lies witheach individual repairman.

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CORRESPONDENCE gives customer feeling ofpersonal attention and interest. To hold down cost,many comments and suggestions are sent to cus-tomer by informal notes on tags or work sheet.

TECHNICAL SERVICE provides new product in-struction books, repair manuals, parts catalogs,special photographic educational pamphlets and spe-cial information as requested by hobbyists.

SNATCHES OFAlready we are referring to it as

last summer and for all practicalpurposes it is gone. It hardly seemspossible that a season can pass sorapidly. The pictures on these pagescertainly indicate the Argus em-ployees mad| the most of the warmweather and fxtra daylight hours.

A real high-spot among the variedsummer activities enjoyed by Argusemployees was a European tourwhich took six of them to London,Amsterdam, Brussels (World's Fair),and Paris. Participants were BevMartin (Accounting), Gert North (Ma-chine Shop), Viola Curtis (Optical

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SNATCHES OF SUMMER: f" fiiiili

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Already we are referring to it aslast summer and for all practicalpurposes it is gone. It hardly seemspossible that a season can pass sorapidly. The pictures on these pagescertainly indicate the Argus em-ployees mad| the most of the warmweather and fxtra daylight hours.

A real higti-spot among the variedsummer activities enjoyed by Argusemployees was a European tourwhich took six of them to London,Amsterdam, Brussels (World's Fair),and Paris. Participants were BevMartin (Accounting), Gert North (Ma-chine Shop), Viola Curtis (Optical

Assembly), Rachel Rodriquez (Per-sonnel), Bob Camburn (Service), andCal Foster (Shipping).

The tour group members were notthe only ones who spent a lot of thesummer air-borne. Dick Guarino(shown with a Novion) is only one ofseveral dozen employees active inlight aircraft flying locally.

Camping is another of the favoritesummer pastimes, and Paul Hainesdoes it in style with his compact14 ft. unit shown pictured on thispage.

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GOLFING

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ESTHER HAYWORTHMechanical Finishing

15 yrs.

VOLNEY VORGEScrew Machine

10 yrs.

MARVIN HARGERMaintenance

5 yrs.

CAROL WHITEAccounting

5 yrs.

SARAH PUTMANCamera Assembly

5 yrs.

DONALD CRUMPQuality Control

15 yrs.

VANCE MURRAYCamera Assembly

10 yrs.

GEORGE COBBMaterial Handling

5 yrs.

LAURENCE WILLIAMSCentral Pack

5 yrs.

DONALD HINDALModel Shop

15 yrs.

ARGUS

ANNIVERSARIES

ELTON GUENTHER MARGARET DICKERSONPolishing Tabulating

10 yrs. 5 yrs.

ROBERT DUNLAPSales5 yrs.

KENNETH TRUESales

yrs.

RICHARD ROBERTSSpray Paint

5 yrs.

ALICE HALESales5 yrs.

FREDERICK SOLLEngineering

5 yrs.

ZOLTAN DRAGOCleaning & Inspection

5 yrs.

ELMER JOHNSONScrew Machine

5 yrs.

MARY LOU ANDERSONSales5 yrs.

GEORGIA NORTONCamera Assembly

5 yrs.

CLYDE FERGUSONCamera Assembly

5 yrs.

HARLIN SHEPERDFinal Inspection

5 yrs.

< .\i : . - r~ 1 1 1GROVER JOHNSON

Screw Machine5 yrs.

MYRTLE JARRELSSales5 yrs.

HELEN OWENSCamera Assembly

5 yrs.

EARL BATEYMaintenance

5 yrs.

IGERALDINE SPACE

Sales5 yrs.

ROBERT TAYLORCamera Assembly

5 yrs.

JUNE FAIRCHILDEngineering

5 yrs.

ERNEST WILSONMaintenance

5 yrs.

NONA SUTTONSales5 yrs.

RAYMOND CHISOLMCamera Assembly

5 yrs.

VIRGINIA HURSTTimekeeping

5 yrs.

DELIGHT BOWERMANAdvertising

5 yrs.

RICHARD PIERCESales5 yrs.

INA BRIEGELCamera Assembly

5 yrs.

LYNN WHEATCamera Assembly

5 yrs.

SELMA HARLESSSales5 yrs.

WILLIAM MACDONALDCamera Assembly

5 yrs.

Not Pictured:Joseph Majewski - Toolroom - 15 yrs.Milton Campbell - Service - 5 yrs.Donald Hochgreve - Tool Engineering - 5 yrs.Patrick Donahue - Plant Security - 5 yrs.Charles Thomas - Distribution Service - 5 yrs.Virginia Adams - Camera Assembly - 5 yrs.Lydia Karn - Optical Assembly - 5 yrs.Richard Weber - Grinding - 5 yrs,Billy Baker - Camera Assembly - 5 yrs.

Herb Pfabe (Customer Service Dept.) haswon the Argus Hole-in-one Contest by placingthe best of 3 iron shots just 2 ft. 8 in. from thepin on the 155 yard fifth hole at Huron HillsGolf Course. In doing so, he earned himself atable model radio as first prize (see photo).His shot was enetered in the Corporation'sHole-in-one Contest, but at this writing wedo not know how well his effort compares withthe top entries from the other Company divi-sions.

Herb's golfing prowess is one of long stand-ing in the Argus Men's Golf League and inlocal golfing circles. He has played amongthe leaders in the Ann Arbor city tournamentsfor many years and has finished first in theArgus League several times.

EDWARD KUEHN

Edward H. Kuehn, Shipping, wasrecently installed as Worthy Presi-dent of the Fraternal Order ofEagles. Ed has served as Trusteeof the Ann Arbor Aerie for the pastyear and has been a member of theorganization since 1943. Congratu-lations, Ed!

WINS ESSAY CONTEST

DIANNA COOPER

Dianna Cooper, daughter of Lorenein Camera Assembly and Floyd, Ma-chine Shop, won first place in anessay contest sponsored by theWomen's Auxiliary to the ErwinPrieskown Post of the American Le-gion. Topic of the essays was "Citi-zenship, An Honored Privilege."

FAMILY CIRCLEGold Projector CasePresented to Norm Symons

- -rA gold projector case, the

lOO,OOOth, was presented to NormSymons, Purchasing, by Mr. Stone-cifer, Vice President of Arvin In-dustries, manufacturers of ourprojector case.

MISS FRASER GRADUATES

Patricia Fraser, daughter of Wil-liam Fraser, Toolroom, and Wini-fred Fraser, former Argus employee,graduated July 17 from the GraceDowns Modeling and Air HostessSchool. We extend our congratula-tions and best wishes to Patricia.

- - - Carraige Trade - - -DOUGLAS ANDREW CAMERONBorn July 1 - Weight 7 lbs. 2-1/2 oz.Mother, Silvey Sue, formerly ofSales.

CHARLES EDWIN "CHIP" ROSSBorn July 24, Weight 7 lbs.Father - Pat Ross, Wholesale Sales.This is Pat's second son.

CURTIS B. HILL, JR.Born in May, the first child of CurtHill, Sales.

SUSAN MARIE DEVROYBorn July 15 - Weight 7 lbs.Father is Floyd Devroy, Sales. SusanMarie has a brother, Michael.

THEODORE ROBERT INGLINGBorn July 21 - Weight 7 lbs. 13 oz.Father is Bob Ingling, Purchasing.

IHOR ALEXANDER HUMECKYBorn July 15 - Weight 8 lbs. 1/2 oz.Father, Eugene Humecky, Engineer-ing.

SHELIA ALAINE RAYMONDBorn June 15 - weighing 7 lbs.Father is William Raymond, Tool-room. Shelia was born on Fathers'Day.

SUSAN MARIE METZGERBorn August 10.Father - Martin Metzger, Accounting.Susan has an older sister, DianeLynn.

GWEN ANN GRAHAMDaughter of Brice Graham, Plant

Protection, was born June 16. Weight6 lbs. 8 oz.

JAMES L. HAARERat five months

Born November 14, 1957 - 5 lbs.Mother - Dorothy Haarer, Personnel.

MICHAEL LEE STAPLETONBorn March 18. Weighed in at 6

lbs. 8 oz. Father, Leo J. Stapletonof Final Product Control.

COUPLE HONEYMOON IN SOUTHNanette Lavon Rusha, daughter of

Fred, Maintenance, was married onAugust 16 to Orien Nelson Collom.The ceremony took place at the FirstBaptist Church in Howell, Michigan.The wedding was a candlelight serv-ice with eight attendants. A recep-tion was held following the serviceat the Knights of Columbus Hall.The couple will honeymoon throughthe south for two weeks. On theirreturn they will make their homeat Sunrise Park, Howell, Michigan.The bride was given away by herfather. Congratulations to you, Nan-ette and Orien!

WENZEL-ALT UNITED IN YPSIBarbara Wenzel, daughter of Mr.

and Mrs. Floyd Wenzel, and GlennAlt, Maintenance, were united inmarriage on July 26 at Ypsilanti. Areception was held at the VFW Hallin Carelton, Michigan. We offer ourcongratulations and best wishes tothe happy couple.

TREPP-GILLIGAN UNITED JUNE 28George J. R. Gilligan, son of

George Gilligan, Toolroom, wasmarried to Mary Trepp, daughter ofAlice Trepp and the late Dr. SamuelTrepp, on June 28 at the DouglasMemorial Chapel of the Congrega-tional Church. A reception was heldin the Mayflower Room of the churchfollowing the ceremony. Congratula-tions and best wishes to the brideand groom!

WEDDING CELEBRATED

MARY ANN & HENRY N. SMITH, JR.Mary Ann Uban and Henry N.

Smith, Jr., son of Henry Smith ofEngineering and Rosetta Smith ofMovie Projector Assembly, weremarried at the Smith home, 1523Kirtland Drive, on July 18 at 7:00p.m. A reception was held immedi-ately following the ceremony. Con-gratulations Mary and Henry!

Sportsby Don Crump

Wednesday3130 League

Softball

After an absence from softballcompetition last year, Argus fieldeda team in the American Division ofthe City Recreation League. Man-ager Joe O'Donnell has Bill Stephens,Gary Dresselhouse and Dick Butcheras his moundmen. In Max Robinson,Argus has the outstanding receiverin the league, and his hustling typeof play has given the rest of theteam the intense desire so necessaryfor a winning combination. ClintEtienne and Don Hinz have been al-ternating at first and right field witheach turning in very good play.George Bock has held down the key-stone sack, with heavy hitting JackTownsley at third and the fleetfootedJim Yates at short. This infieldcompared favorably with the out-standing Argus teams of past years.The outer gardens are being welltaken care of by Johnnie Kokinakesin left, the reliable strong-throwingBob Shankland in center, and eitherClint or Don in right.

When occasion arises, O'Donnellcan go to the bench for help. DonZemke, Larry LaVoie, Leo Staple ton,and Norm Bowerman have all playedtheir part in the success of the ballclub. Although the team did not endup in the top spot, the entire squadhas earned congratulations for theirfine sportsmanship in competition.

Golf

MEN'S GOLF LEAGUEIn the Tuesday League (Red Divi-

sion), Tower - Swanson and Spitler -Rossbach were tied for first placeat the completion of regular leagueplay. A play-off was arranged, withthe team of Tower and Swanson win-ning the match and becoming theChamps of that league. All leagueswent to the last night before thewinners were established, with theexception of the Wednesday 3:30league.

With the completion of the GolfLeagues, the champs of each leaguehave been established.

TuesdayRed Division

SWANSON - TOWERFinal Standings:

Team Points1. Tower - Swanson 812. Spitler - Rossbach 803. Borgerson - Isaacson 764. M. Geiger - K. Geiger 725. Sealscott - Kerns 726. Brinkerhoff - Detweiller 647. Etienne - Stevens 608. Fraser - Moore 529. Cor ley - Pelton 44

10. Bye

Tuesday

Blue Division

LEGGETT - NAVARREFinal Standings:

Team1. Leggett - Navarre2. Van Dyke - Donaldson3. Thomas - Chapman4. Haas - Ambrazevich5. McClune - Thompson6. Bullis - Selent7. Miatech - Wescott8. Parker, Jr . - Keeny9. Arnst - Green

10. R. J. Wilson - Hamilton11. Barsantee, Sr. - Smith12. Hale - Chadwick

Points888674716960545049484032

PETERSON - BETKEFinal Standings:

Team1. Betke - Peterson2. Deyo - Towner3. Crump - Soderholm4. Shattuck - Stoner5. Howe - Conn6. Cope - Mitchell7. Conley - Stotts8. Flick - Otts

Points10274716057565045

Wednesday

5100 League

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WELLMAN - ZILLFinal Standings:

Team Points1. Wellman - Zill 792. Ripple - Hall 763. Nickels - Heermans 704. Dempsey - R. Ross 675. K. Kaufman - R. Kaufman 676. O'Neill - Rogers 627. Bradley - Cuny 558. Carpenter - P. Ross 529. Soil - Gramprie 44

10. Mayer - Cooper 39

NOTICE:

The Argus Two Ball MixedFoursome Tournament will beheld on Saturday, September 20 atInverness Golf Course. See thebulletin boards for further in-formation, or contact John Bor-gerson or Don Crump.

Published every other month for the employeesof Argus Cameras and their families.Coordinator - Arthur Parker, Jr.

REPORTERS: Machine Shop - DOROTHY LIXEY, Purchasing -BETTY FORSYTH, Lens Processing - BETTY SHATTUCK,Maintenance - JOHN KOKINAKES, Engineering - HECTORHAAS and JUNE FAIRCHILD, Standards and Production Plan-ning - VIRGINIA BIRNEY, Toolroom - BILL FIKE, Account-ing - CAROL WHITE, Service - TOM KENTES, SuggestionOffice - PAUL McCOY, C4 and C44 Assembly - THRESSELCONLEY, Sales - LOIS ELKINS, Paint Shop - ETHYL HUFF-MAN, Night Shift - CONRAD GANZHORN.

Feature writers: Joe DetweilerAndy Argus: Don Crump

Photoprinting: Jan GalaPhotography: Wilma Simmons

Jan Gala

MATERIAL MAY BE REPRINTED WITH CREDIT TOARGUS EYES

A R G U S C A M E R A SD i v i s i o n of S y l v a n i a E l e c t r i c P r o d u c t s , Inc .

ANN ARBOR. MICHIGAN

Return Postage Guaranteed

Stc 561, P. L. A R.

U. S. POSTAGEP A I D

Ann Arbor, MicMjtrtPermit No. 59C

THREE WIN ARGUS SCHOLARSHIPSOur three scholarship winners this year are Charlotte Graf,

daughter of Al Graf (Engineering), Lillian Rutledge, daughter ofMary Jane Rutledge (Accounting), and James Eubank, son ofCecille Lally (Movie Projector Assembly).

The scholarships carry a stipend of $250.00 per year and arerenewable for an additional three years. They may be used ateither the University of Michigan or Eastern Michigan College.

A total of 18 Argus scholarships have been awarded to Argusemployees or members of employee's families since the fund wasestablished in 1953.

MIKE QUINTON APPOINTED TO AJ. ACADEMY

One of our scholarship winners last year has been appointed tothe United States Air Force Academy. Michael Quinton, sone ofGrace Quinton (Projector Assembly), was appointed to the academythrough the efforts of Congressman George Meader (2nd Con-gressional District). This appointment fulfills a life-long ambitionof Mike!s to become a flyer. His mother and we at Argus arejustly proud of his achievement.

CHARLOTTE GRAF LILLIAN RUTLEDGE

f!vf

CADET QUINTON JAMES EUBANK

ARGUS SALES PROGRAM GOES INTO HIGH GEAR FOR CHRISTMAS SEASONFrom now until Christmas Argus will appear on 107,000,000 printed pages in national magazines, and 121,000television screens on national net-works to pre-sell our products during this most important sales season.

Virginia Brumley, Advertising de-partment secretary, displays thethree piece "Real McCoys" dis-play which is currently making itsappearance in photography storesand departments across the coun-try. The displays feature photos ofWalter Brennan as Grampa McCoy,and the headlines are "comments"from Grampa about the merits ofour new slide projectors. This isonly one of many Argus pre-Christmas merchandising activi-ties.

OUR TV AD SCHEDULE

"THE REAL McCOYS"

Channel

Oct.Nov.Nov.Nov.Nov.

236132027

7 8:30 p,m. Thursdays

Dec.Dec.Dec.Dec.

4111825