iii

VOLUME II.

PART V. COMMERCE AND COMPETITIVENESS

CORPORATE SOCIAL RESPONSIBILITY AS AN ELEMENT OF THE COMPETITIVE ADVANTAGE Adamczyk J.

634

EVALUATING THE EFFECTIVENESS OF PUBLIC SERVICES FROM THE USER’S PERSPECTIVE. A CASE STUDY ON THE SERVICES OF THE FINANCIAL GUARD Bicăjanu V., Ioncică M., Marin-Pantelescu A.

639

INTERRELATION BETWEEN THE ROMANIAN PUBLIC AND PRIVATE SECTOR Bob C., Balalia A.E., Bumbac R.

644

KNOWLEDGE MANAGEMENT IN PRIVATE AND PUBLIC SECTORS – ANALYSIS OF VARIANCE Constantin Bob, Adriana Grigorescu

650

DOES THE INITIAL CHARACTERISTICS OF SOCIAL NETWORK EXPLAIN THE EWOM SIZE? - ON THE CASE OF KOREAN CELLULAR PHONE BUZZ COMMUNITIES Dong Il Lee, Hyejun Lee, Juhyun Lee

657

CHALLENGES FACED BY COMMERCE AND COMMODITY SCIENCE IN A CHANGING SOCIETY Hallier B.

664

MERCHANDAYZING: STRATEGY OF EFFECTIVE SALES Ilchenko N.

671

MOTIVATIONS AND BARRIERS IN INSURANCE PURCHASE Ioncică M., Petrescu E.-C., Ioncică D. E., Petrescu M.

675

A STUDY ON THE PREFERENCE OF SENIOR PORTAL CONTENTS Jongsoo Yoon, Jongwook Yoon, Hongmal Chun

682

THE MEDIATING ROLE OF SHOPPING VALUE BETEEWN PHYSICAL ENVIRONMENT AND CUSTOMER SATISFACTION Kim Won Kyum, Kim Shi Sok

690

EMERGING MASS CONSUMPTION SOCIETY AND CONSUMER BEHAVIOR : SURVEYS IN SEVEN CITIES IN CHINA Kometani, M.

694

COMMERCIAL LOGISTICS AS THE EFFECTIVE INSTRUMENT OF RAISING ENTERPRISE COMPETITIVENESS Korolchuk O., Moskvitina T.

700

DEVELOPMENT OF PRIVATE LABELS IN RUSSIA 706

iv

Krasyuk I. CERTIFICATION AND EVALUATION OF IFS LOGISTICS STANDARD IN POLAND Maleszka A., Matuszak L., Schulz A

709

COMPARISON OF DEPARTMENT STORES IN KOREA AND JAPAN Lee Min Sang

715

HARMONIZATION AND CONVERGENCE ACCOUNTING IN PUBLIC INSTITUTIONS Mirea M., Aivaz K., Ruse E., Girbaci M.

721

CUSTOMER KNOWLEDGE ON CORPORATE SOCIAL RESPONSIBILITY AND ITS IMPLEMENTATION IN POLISH SUPERMARKETS Pawlak-Lemańska K., Bannik L., Koziołowa A., Kozioł J.

728

DEVELOPMENT PROSPECTS FOR THE PIEDMONT SWINE SUPPLY CHAIN: MEDIUM-HEAVY SWINE Peira G., Varese E., Bonadonna A., Arese M. T.

733

HOW INSURANCE SERVICES ARE PERCEIVED, UNDERSTOOD AND KNOWN ON THE ROMANIAN INSURANCE MARKET Petrescu E.-C., Ioncică M., Petrescu M., Ioncică D. E.

739

ROLE OF NPL IN FUNDAMENTING BUSINESS STRATEGIES Popescu M., Crenicean L C

746

NEW CONSUMER’S AND AVANTAGES WITH THE RETAIL PARK COMING Ruggieri R.

752

CUSTOMER SATISFACTION – A COMBINED APPROACH: A SYSTEM FOR EXCELLENCE VERSUS A DYNAMIC SYSTEM Şandru I. M. D.

758

RELATIONSHIP BETWEEN THE MOTIVATIONS OF WOMEN ENTREPRENEURS, CRITICAL SUCCESS FACTORS, AND PERFORMANCE OF WOMEN OWNED Sang Suk Lee

765

MEASURING RETAILER EQUITY Sang-Lin Han, Mi-Young Baek

772

GLOBALIZATION EFFECTS ON POPULATION MIGRATION – CHALLENGES FOR THE ROMANIAN BUSINESS ENVIRONMENT Săseanu A.S., Neagu E.C., Petrescu R.M.

777

EXTENDED PC OR COMPLETELY NEW ENVIRONMENT? RESEARCH QUESTIONS FOR M-COMMERCE DIFFUSION Seung Hoon Choi, Dong Il Lee

784

OPEN INNOVATION AND COMPETITIVENESS C. S. Song, K. C. Kim

791

E-COMMERCE IMPACT ON THE ECONOMIC DEVELOPMENT Stanciu Anca Cristina, Condrea Elena, Nicodim Liliana, Bunda Ramona Nicoleta

795

v

RESEARCH ON MARKETING COMMUNICATION AT THE MARKETING/ ENTREPRENEURSHIP INTERFACE Stoyanova M., Stanciulescu G.

802

THE EFFECTS OF METAPHOR MESSAGE ON BRAND IDENTIFICATION Yonghak Lee, Kyungjin Kim

811

PART VI. TOURISM AND EUROPEAN INTEGRATION

EVOLUTION OF THE ECOLOGICAL CRITERIA IN THE TOURIST SECTOR Bechis M., Tomatis L., Olivani R., Torazzo A.

820

TECHNOLOGICAL INSTALLATIONS AND MANAGEMENT OF THE ENVIRONMENTAL ASPECTS IN VALLE D’AOSTA’S HOTELS AND RESTAURANTS IN THE SKI-AREAS Beltramo R., Duglio S., Vesce E.

826

NEW PERSPECTIVES IN ECONOMIC VALUE ASSESSMENT AS AN INTEGRATION OF SOCIAL ACCOUNTABILITY. A PRACTICAL APPLICATION IN THE SPA INDUSTRY Barbara Burchi, Angela Tarabella

832

THE FARMTOURISM IN SICILY IN THE FRAMEWORK OF THE AGRICOLTURAL MULFUNCTIONALITY Dragulanescu Irina-Virginia, Novak Pasquale

838

THE INFLUENCE OF TANGIBLES ON THE QUALITY PERCEPTION IN RESTAURANTS Dziadkowiec J.

846

FOREIGNERS’ PREFERENCES TO KOREAN FESTIVALS: A CASE OF GEUMSAN GINSENG FESTIVAL Hu Ting, Fan Qingji, Kim Hyoung Soon

853

DIFFUSION OF KOREAN ENTERTAINMENT PRODUCT IN ASIA MARKET THROUGH KOREAN WAVE Ilhyun Bae

856

EDUCATION QUALITY EVALUATION OF LIFE-LONG LEARNING Lacková A.

862

THE ECOMAPPING AS AN USEFUL TOOL TO SIMPLIFY THE PRELIMINARY ENVIRONMENTAL ANALYSIS OF A SEASIDE RESORT Matarazzo Agata, Clasadonte Maria Teresa

868

THE NATURAL PROTECTED AREAS EXTENSION IN ROMANIA A WAY OF BIODIVERSITY CONSERVATION AND SUSTAINABLE TOURISM DEVELOPMENT Rodica Minciu

878

THE EFFECTS OF THE GLOBAL CRISIS ON THE INTERNET BUSINESS MODELS IN ROMANIAN RURAL TOURISM Bogdan Onete, Beatrice Sion, Remus Negoi

884

vi

APPROACHES ON THE MEASUREMENT METHODS OF TOURISM IMPACT IN THE ECONOMY García Sánchez A., Nica A.M.

891

THE DEVELOPMENT OF AN ORGANIZATIONAL CULTURE BASED ON QUALITY AND PERFORMANCE IN THE ROMANIAN TRAVEL AGENCY State O., Popescu D.

897

LOCATION AND DESIGN OF TOURIST ACCOMODATION FACILITIES – FIRST STEPS IN PROVIDING QUALITY SERVICES IN THE HOSPITALITY INDUSTRY Tanase M., Nicodim L., Hornoiu R.

905

RESEARCH ON MARKETING COMMUNICATION THROUGH FAIRS AND EXHIBITIONS Tigu G., Rusescu M.C., Canda A.V., Ion A.

910

THE MODERNIZATION OF PILGRIMAGE DESTINATIONS: A NECESSITY? Ţîrca A., Chiş A., Stănciulescu G., Luiza S.

916

PART VII. RESEARCHING ACTIVITIES WITHIN THEORETICAL

STUDIES PHOTOCATALYTIC NANOCOMPOSITES OF OUTDOOR PAINTS BASED ON TiO2 Alfred Błaszczyk, Jan Jasiczak

924

EFFECT OF HIGH TEMPERATUTE TREATMENT OF ACTIVE CARBON ON PURIFICATION USED FRYING OIL Bronislaw Buczek

926

CHARACTERISTICS OF INK TRANSFER IN LABORATORY DEVICES INTENDED FOR SIMULATION OF OFFSET PRINTING Gajadhur M., Podsiadło H.

932

THE FORMATION OF PAPER QUALITY AND SAFETY Glushkova T., Barabash S., Andrievska L

936

EFFECT OF MINERALS ON THE QUALITY OF COSMETIC PRODUCTS Hornik Stanislaw

941

INFLUENCE OF PRINTING PARAMETERS ON THE FLEXOGRAPHY PRINT QUALITY OF PLA BIODEGRADABLE FILMS Izdebska J., Podsiadło H.

947

THE ROLE OF PUBLIC ACCEPTANCE IN NANOTECHNOLOGY DEVELOPMENT Jasiczak Jakub

954

HYGIENIC EFFECT OF TEXTILES IN THE PROCESS OF WASHING Jekiel K., Sygula-Cholewinska J., Szostak-Kot J.

959

ESTIMATION OF PHYSICO-CHEMICAL INDICATORS OF LIQUID WASHING MEANS QUALITY Kolomyets T.M., Novak T.V.

965

vii

COLLOID-CHEMICAL SCIENCE OF MATERIALS IN MATERIALS AND GOODS TECHNOLOGY Kuprienko P.

969

HARMFUL SUBSTANCES IN LEATHER WARE A CALORIMETRIC METHOD FOR DETERMINING TRACE QUANTITIES OF CHROMIUM (VI) Marcinkowska E., Zielinska G.

976

COMPOSITE PACKAGING MATERIALS: INNOVATIONS AND PROSPECTIVES OF USAGE Osyka V.A., Koptiukh L.A., Mostyka K.V., Latygina A.G.

982

EFFECT OF LED TECHNOLOGY ON THE QUALITY OF DIGITAL PRINTING Piłczyńska Katarzyna, Podsiadło Halina

988

THE FLUORESCENCE MEASURING METHOD BASED ON ALAMARBLUE® ASSAY AND TETRAHYMENA PYRIFORMIS FOR SCREENING AND ASSESSING SAFETY OF TEXTILES Salerno-Kochan R., Fyda J., Wójtowicz A.

993

INFLUENCE OF THE FESTIVAL SERVICESCAPE IMAGE ON THE REGIONAL IMAGE Sim S. U., Lee I. J.

998

SCIENTIFIC GROUND OF USAGE OF UKRAINIAN KAOLINS IN THE PRODUCTION OF WATER-DISPERSION PAINTS Sviderskyi V., Karavayev T.

1104

THE METHOD OF SELECTED COSMETIC PRODUCTS AGE ESTIMATION Jerzy Szakiel

1011

MERCHANDISING VALUATION OF MODERN CONSTRUCTION MATERIALS MARKET DEVELOPMENT IN UKRAINE P.V. Zakharchenko, О.М. Gavrysh, N.O.Shcherbyna

1017

PART VIII. NEW APPROACHES IN ENVIRONMENTAL PROTECTION

PROSPECTS FOR THE USE OF THE POTENTIAL IN RENEWABLE ENERGY SOURCES IN POLAND Adamczyk W.

1024

NEW APPROACHES IN EUROPEAN UNION SUSTAINABLE DEVELOPMENT STRATEGY Baciu Remus, Deac Adriana

1028

CADMIUM AND LEAD BINDING BY NATURAL POLYSACCHARIDE FIBERS FROM SOME FRUIT AND VEGETABLE WASTE Bożena Borycka

1039

REVISION OF THE EU-ECOLABEL SCHEME Calabrò Grazia, Fazio Alessandro

1045

viii

ECO-DESIGN AS A STRATEGY TO INCREASE ENERGY EFFICIENCY IN THE HOUSEHOLD APPLIANCE SECTOR Calabrò Gr., Zanda S.

1050

BALLAST WATER TREATMENT TECHNOLOGIES De Leo F., Mappa G.

1056

INNOVATIVE ANTIFOULING COATINGS FOR A LOWER ENVIRONMENTAL IMPACT De Leo F., Ruberti M.

1063

MEASURING USER AWARENESS ABOUT ENERGY CONSERVATION – CASE OF ENERGY-SAVING LAMPS IN SLOVENIAN HOUSEHOLDS Duh K., Denac M., Delčnjak M

1070

POSSIBILITIES OF EFFECTIVE CAPTURE OF SOLAR RADIATION – SOLAR POWER PLANT, SOLAR THERMAL SYSTEM, OR BOTH Furjan P., Denac M.

1077

SEPARATE COLLECTION OF WASTE IN BULGARIA - AN EXAMPLE OF SUSTAINABLE CONSUMER BEHAVIOUR Ivanova D., Vassileva Е., Stefanov S., Tipova N.

1083

RENEWABLE ENERGY SOURCES POLICY INSTRUMENTS IN ROMANIA: TRENDS, CHALLENGES AND FUTURE PROSPECTS Josan, A., Vlad, L.B., Vlăsceanu, Gh.

1089

SUGAR BEET PULP AS AN EXAMPLE OF BIOMASS FUEL IN THE STRATEGY OF THE RENEWABLE SOURCES OF ENERGY DEVELOPMENT IN POLAND Kubik Beata

1104

DESIGN FOR RECYCLING AS A WAY TO ENVIRONMENTAL PROTECTION Lewicki Robert

1109

GREENHOUSE GAS EMISSIONS FROM INTERNATIONAL SHIPPING: A GROWING CONCERN Massari S., Mappa G.

1115

SHIPS AS ECOLOGICAL DRIFTING MINES? Massari S., Ruberti M.

1121

USING THE PDCA CYCLE IN THE IMPROVEMENT OF THE ENVIRONMENTAL MANAGEMENT SYSTEM Matuszak-Flejszman Alina

1128

GREEN CORPORATE IT INFRASTRUCTURES: THE ROLE OF VIRTUALIZATION AND CLOUD COMPUTING Merli R., Ippolito C.

1135

A SURVEY ABOUT THE APPLICATION OF EMAS REGULATION 761/2001 IN THE ITALIAN WASTE MANAGEMENT SECTOR Merli R., Lucchetti M.C., Ippolito C.

1142

THE ECOLOGICAL FOOTPRINT: METHODOLOGIES AND APPLICATIONS Miglietta P. P., Pastore S.

1150

ix

ENERGY AND ENVIRONMENTAL CHOICES WITHIN EUROPEAN UNION Novak Pasquale, Dragulanescu Irina-Virginia

1157

EVALUATION OF POTENTIAL AND OPTIONS OF RENEWABLES FOR DEVELOPMENT OF SUSTAINABLE ENERGY STRATEGY IN SLOVENIA Obrecht M., Denac M.

1164

A NEW PRODUCT GROUP FOR THE ENVIRONMENTAL EXCELLENCE Olivani R., Bechis M., Tomatis L., Torazzo A.

1172

THE IMPACT OF CLIMATE CHANGE ON PROTECTED AREAS AND TOURISM ACTIVITIES Popescu D., Padurean M., Baltaretu A., Hornoiu R.

1177

PERSISTENT ORGANOCHLORINE PESTICIDES IN LOCAL AND REGIONAL RYE BREAD Radzymińska M., Jakubowska D, Garbowska B., Staniewska K., Gątarska A., Smoczyński S.S.

1183

FEASIBILITY AND LIFE CYCLE ASSESSMENT OF SOYBEAN OIL, ISOFLAVON AND ENERGY PRODUCTION Romani Annalisa1, Romani Marco2, Vignolini Pamela3, Olivieri Germana4, Borsacchi Leonardo5

1187

PROSPECTS OF A HYDROGEN ECONOMY Spada V., Dipaola M.

1195

ENVIRONMENTAL COMMUNICATION ACTIVITIES IN PACKAGING BRENCH Ucherek M., Lisińska-Kuśnierz M.

1200

INTEGRATION OF PURIFICATION PROCESSES AND VALUE CREATION OF ORGANIC WASTE: A CONTRIBUTION TO SUSTAINABLE DEVELOPMENT Vaccari V., Cordoni C., Cambiaso G.

1206

OUTLINING THE PRODUCT BIOGRAPHY OF REFRIGERATORS AND THEIR ENVIRONMENTAL IMPACTS Waginger E., Fink, S.B.

1212

EFFECTS OF CONSUMER’S LIFESTYLE ON LOYALTY ABOUT LUXURY BRAND Na June-Hee, Lee, Yong Hak, Park, Hye Ok

1218

CURRENT TRAVEL RESTRICTIONS ARE STILL NEEDED SINCE TOURISM IS AN EXPORT GLOBALE INDUSTRY? Ion A., Stănciulescu, G.C.

1221

COMPARATIVE ANALYSIS OF INDICATORS AND TOURISM ORGANIZATION MODELS: ROMANIA AND POLAND Nica, A.M., Stănciulescu, G.C.

1226

TRADITIONALISM AND FUNCTIONALITY IN ROMANIAN CUISINE Stroia A.L., Chiru I.C.

1234