volume vs. values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/film+marketi… · 7,246,597...

16

Upload: others

Post on 05-Aug-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package
Page 2: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Volume vs. Value● Digital Sales● Volume?● Need to have a lot of transactions to make a profit● Hollywood can play the volume game

Page 3: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Success on VOD?● Digital copies range from $9.99 - $19.99● Digital rentals range from $0.99 - $4.99● Earning $100,000 on VOD is considered a success● How many transactions are required to be a success?● 5,000 transactions for digital copies● 25,000 - 100,000 transactions for digital rentals

Page 4: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Reality Bites ...● 25,000 transactions doesn’t seem like a stretch for

Hollywood studios …● But what about the über indie filmmaker?● The film without any “stars” or distribution?● Can these über indie films generate 25,000

transactions?● Even if you did generate 25,000 transactions, does

earning $50,000-$100,000 in revenue match your expectations in profits?

Page 5: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Reality Bites Even Harder ...● Most indie films selling on VOD are only generating

about 500-1,000 transactions● Average earnings are about $1,000-$5,000● Why make a film for $50,000-$200,000 if your VOD

earnings average $1,000-$5,000?

Page 6: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Starbucks Coffee ...● $3.00 per coffee● 4 Million cups sold per day● Revenue = $12,000,000 per day● Cost to make a cup of coffee = $2.00● Repeat customers

Page 7: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Movie Product ...● $3.00 per rental● 500 overall rentals● Revenue = $1,500 overall● Cost to make film = $250,000● One-off; No repeat customers

Page 8: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Value NOT Volume● If über indie filmmakers are only generating 500-1,000

transactions per film …● Why sell it for $3.00?● Indie filmmakers can’t compete in the volume game● Compete in the “value” game● But how?

Page 9: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

The $100 Film Product● If über indie filmmakers are only generating 500-1,000

transactions in digital sales …● Then increase the price from $3 to $100● $100 X 1,000 transactions = $100,000● But what sort of film product is worth $100?

Page 10: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

1,000 True Fans● Kevin Kelly’s famous blog 1,000 True Fans● Your film is an advertisement for something bigger ...● The audience you target will tell you what is worth $100

to them ...● You only need to provide $100 value to 1,000 interested

fans ...

Page 11: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Fat, Sick, and Nearly Dead

Page 12: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Michelle Phan

Page 13: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Michelle Phan● 7,246,597 YouTube Subscribers● 1% engagement● 72,465 active subscribers● $10/month beauty care package● $10 x 72,465 = $724,650/month● $8,695,800 annually● $84 Million valuation (source)

Page 14: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Napoleon Dynamite

Page 15: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package

Stuck Trying To Make Your Film?Get inspired! What equipment did I use to make a feature film for $500 with no crew?

Go to www.FREEGEARGUIDE.com to get a FREE equipment list of everything I used to make this micro-budgeted film.

When you get your FREE gear guide, you’ll be signed up for the Film Trooper newsletter, where you’ll get valuable emails to help YOU, the filmmaker become an entrepreneur.

www.freegearguide.com

Page 16: Volume vs. Values3-us-west-2.amazonaws.com/filmmarketingfridayspdf/Film+Marketi… · 7,246,597 YouTube Subscribers 1% engagement 72,465 active subscribers $10/month beauty care package